7. Be realistic about the commitment you
can make
How much
time can you
spend?
How many
platforms can
you manage
and offer
value?
What types of
content can
you create and
share?
7
8. What are the platforms that best
support your brand value?
8
10. Get mileage out of thought leadership
ARTICLES/BLOG POSTS
PRESENTATIONS
10
11. Create a sense of personality with
visual content
SLIDESHARE
INFOGRAPHICS
PHOTOS/VIDEOS
11
12. Don’t forget
• Identify your unique promise of value and who you’re trying to reach
• Determine how you can use social media to promote your value to
those people
• Be realistic
• Create the right kind of content for your audiences and the platforms
they’re on
• Maximize your thought leadership
12
13. Connect with me
Leigh George, PhD
Vice President
Social@Ogilvy
Email:
leigh.george@ogilvy.com
Twitter:
@leighgeorge
LinkedIn:
linkedin.com/in/leighgeorge
13
Editor's Notes
You make an impression whether it’s calculated or not
first thing people do is google you—what shows up?
Social media encourages indiscriminant sharing
Yet an image should be carefully crafted and managed like the Old Hollywood system
When people google you What do you want your brand to be? What do you want to be known for?
What is your dream google results about yourself?
Have people write this down
Write down the types of people you want to connect with
What do you want to be googling you?
Think about how you use social media:
Communicating your life?
Self-expression?
Entertainment?
Offering value
Have people talk about this
What is DVF’s unique promise of value? Story about winning the dress
What do you do and why should people care
Simon Sinek’s the Golden Circle
WHY: passion, motivation, inspiration, beliefs
HOW
WHAT
People buy the why, not the what
Talk about this/write it down
Before you start planning think about
Both on and offline
Story of Google+ “I’m surprised you’re not on that”
What touchpoints can you use to create that impression of your why?
foodtruck vs brick and mortar: go to where your audience is
LinkedIn as a hub
Articles others have written about you