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Taiwan is a fantastic destination for ecotourism where natural beauty and high tech ICT applications are interfacing.

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  1. 1. Australia – Taiwan Seminar: Taiwan your Ideal Partner in Asia Taiwan – Your Business / Holiday Destination Angus M Robinson Executive Director Australia-Taiwan Business Council 24 July 2009
  2. 2. Today’s Agenda <ul><li>High-yield, ‘experiential’ tourism – what do we mean? </li></ul><ul><li>Taiwan’s Tourism offerings </li></ul><ul><li>Taiwan inbound tourism perspective </li></ul><ul><li>Taiwan’s ICT advantage </li></ul><ul><li>Conclusions </li></ul>
  3. 3. ‘ Experiential’ Tourism - New Product Proposition <ul><li>The global market is looking for unique product experiences and a broader mix of experiences. </li></ul><ul><li>Customers for tours have become more sophisticated, well traveled and discerning and generally come from higher socio-economic demographics . They are also intelligent, ‘thinking’ travelers. </li></ul><ul><li>In short, ‘experiential’ tourists seek memorable experiences (and leisure solutions)! </li></ul>
  4. 4. Taiwan – Asia’s Best Kept Secret <ul><li>Australian business travellers to Taiwan invariably do not view Taiwan as a tourist destination, based on their experiences to date just travelling to large cities such as Taipei, Kaohsiung and Taichung. </li></ul><ul><li>They do not perceive Taiwan as having any tourist attraction values other than a visit to the city-based icon sites such as the National Palace Museum and the 101 Tower. </li></ul><ul><li>A visit to Taiwan is invariably a quick trip in and out of the major cities. </li></ul>
  5. 5. Taiwan – So Much to Enjoy in a Short Visit <ul><li>Taiwan is only a third the size of Tasmania </li></ul><ul><li>Superior transport infrastructure makes it easy to get around the island (both onshore and offshore) </li></ul><ul><ul><li>high speed rail – Taipei to Kaohsiung and west coast cities </li></ul></ul><ul><ul><li>fast and frequent train travel </li></ul></ul><ul><ul><li>fast, extensive and reliable domestic air travel network </li></ul></ul><ul><ul><li>excellent roads and freeways </li></ul></ul><ul><ul><li>inexpensive taxi/limousine services </li></ul></ul><ul><li>High standard of accommodation options varying from 5 star hotels to a well developed homestay network </li></ul><ul><li>Superior tourism information and detailed travel maps available for the entire island </li></ul>
  6. 6. Business/Travel Options <ul><li>Easy to add a few extra days to a business trip to see a lot of what Taiwan has to offer. </li></ul><ul><li>And a very affordable price , and without the hassles encountered in trying to organise unescorted trips in other parts of Asia. </li></ul><ul><li>And you will be amazed! </li></ul>
  7. 7. Taiwan Inbound – Tourist Attractions <ul><li>Taiwan’s natural heritage is protected in 7 National Parks : Kenting, Yushan, Yangmingshan, Taroko Gorge, Shei-pa, Dongsha & Kinmen and 12 designated scenic areas, with large areas of indigenous sub-tropical forest , particularly on the east Coast, and spectacular ocean scenery. </li></ul><ul><li>18,400 species of wildlife of which about 20% are considered rare or endangered. </li></ul><ul><li>Dynamic landforms (e.g. mountains, rift valley) shaped by recent volcanic and plate tectonics activity. </li></ul><ul><li>“ Mountain peaks puncture a sea of clouds, slick black volcanic rock wraps the coastlines, and waterfalls shroud themselves in mist. Taiwan is a computer-generated Chinese water colour. ” (Lonely Planet) </li></ul>
  8. 8. Taiwan Inbound – Tourist Attractions <ul><li>The aboriginal cultures (12 aboriginal tribes) of Taiwan represent 2% of the population of the island. </li></ul><ul><li>Taiwan has more than 5,000 temples (Buddhist, Taoist and Confucius) , ranging in size from single room shrines to vast multi-story complexes . </li></ul><ul><li>The National Palace Museum in Taipei holds one of the largest collections of Chinese artifacts and artworks in the world, additionally most of the items were collected by China's ancient emperors. One of the best museums in the world! </li></ul><ul><li>Taiwan is an excellent shopping destination , with everything from ultra-modern shopping malls to traditional markets (including ‘night markets’). </li></ul>
  9. 9. Taiwan’s rich and mostly ‘secret’ tourism assets <ul><li>Includes: </li></ul><ul><li>National Palace Museum, AND </li></ul><ul><li>Alishan Forest Railway </li></ul><ul><li>Sun Moon Lake </li></ul><ul><li>Jade Mountain </li></ul><ul><li>Yeh-Liu spectacular landforms </li></ul><ul><li>Northeast Coast and Sea Area </li></ul><ul><li>Green Island and Coral Reef </li></ul><ul><li>Taroko National Park </li></ul><ul><li>Tainan Cigu Wetlands </li></ul><ul><li>Chung Tai Chan Monastery, Fo Guang Shan Monastery </li></ul><ul><li>Dharms Drum Mountain, Tzu Chi Temple, Juming Museum </li></ul><ul><li>Night Markets </li></ul><ul><li>Lantern Festival, Aboriginal Celebrations, Matsu Festival </li></ul>
  10. 10. Why Taiwan for Australian Travellers? <ul><li>Taiwan’s beauty and diversity is virtually unknown to Australians, completely overshadowed by China. </li></ul><ul><li>Taiwan is a complete microcosm of China. </li></ul><ul><li>Taiwan offers ecotourism PLUS geotourism PLUS culture/heritage tourism PLUS fine cuisine - perfect holistic ‘experiential’ tourism opportunities! </li></ul><ul><li>The Taiwanese are amongst the most friendly and hospitable people in all of Asia. </li></ul>
  11. 11. Summary –Taiwan E xperiential Features <ul><li>Outstanding ecotourism and geotourism features related to Taiwan’s recent volcanic and tectonic history. </li></ul><ul><li>Cultural, religious and historical themes with indigenous, Chinese, Japanese and European influences. </li></ul><ul><li>Taiwan has it own cuisine, but has also embraced the best of mainland Chinese cooking . Visitors to Taiwan can experience Chinese food from all of the regions of China . </li></ul><ul><li>World class shopping experiences. </li></ul>
  12. 12. National Palace Museum
  13. 13. National Palace Museum Collection of the National Palace Museum
  14. 14. Taroko National Park
  15. 15. Bridge in Tianshiang, Taroko Gorge
  16. 16. Yangmingshan National Park
  17. 17. Yushan National Park
  18. 18. Sun Moon Lake
  19. 19. Taiwan’s ICT Powerhouse Advantage <ul><li>GPS driven, mobile phone delivered, tourist interpretation services e.g. Yeh-Liu Geopark </li></ul><ul><li>ICT enabled tourism clusters providing a holistic range of services for the tourist before, during and after a visit to Taiwan. </li></ul><ul><li>Introduction into hotels of a low cost, multi-application,‘one stop’ VoIP telephone service </li></ul><ul><li>Graduation of the existing multi-mode, transport smart card system to embrace ePurse applications </li></ul><ul><li>Note: 47% of the Taiwan population uses 3G phones and household broadband penetration has reached 69%. </li></ul>
  20. 20. Queen’s Head, Yeh-Liu
  21. 22. Fig.4: Applying Multi Media in Electronic Tour Guide System
  22. 23. SuperGIS Mobile Tour <ul><li>With GIS and GPS technologies integrated, the tour guide information services are provided promptly. </li></ul>
  23. 24. System Architecture <ul><li>Multi-media database </li></ul><ul><li>Picture </li></ul><ul><li>Audio sound </li></ul><ul><li>Descriptive texts </li></ul>Shows the tourist’s current position . Mobile Tour System GPS (Global Positioning System) Electronic map
  24. 25. Introduction to Functions <ul><li>Creation of the tour routes </li></ul><ul><li>Selection of tour route </li></ul><ul><li>Auto-narrating service </li></ul><ul><li>Tour guide tools </li></ul><ul><li>Scenic spot query tools </li></ul><ul><li>Map browsing tools </li></ul><ul><li>GPS orientation and navigation </li></ul>
  25. 26. Query the Scenic Spot <ul><li>Tapping the icons of the scenic spots will reveal the pictures and descriptive texts. </li></ul>
  26. 27. Conclusions <ul><li>Development of inbound and outbound, ‘experiential’ tourism between Taiwan and Australia will lead to closer understanding and friendships between the people of both nations. </li></ul><ul><li>This dynamic can only strengthen business development relationships in other industry sectors. </li></ul><ul><li>Taiwan’s world class ICT positioning will enhance the nation’s ability to deliver superior experiences for international visitors. </li></ul>
  27. 28. <ul><li>More Information </li></ul><ul><li>Angus M Robinson </li></ul><ul><li>0418 488 340 </li></ul><ul><li>[email_address] </li></ul><ul><li>Tourism Information </li></ul><ul><li>http://eng.taiwan.net.tw/ </li></ul>