AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
hospitality management
2. Indian tourism covers 0.8% of the Worlds Market.
Estimated that tourism in India could contribute Rs.
8,50,000 crores to the GDP by 2020 ( approx. 1800
million USD)
Foreign tourist arrival in India during
2010 5.78 Million
2011 6.29 Million
2012(Till July) 3.76 Million
3. Foreign Exchange Earning during
2010 Rs 64889 Cr
2011 Rs 77591 Cr
2012(Till July) Rs 52149 Cr
Employment during 2011-july 2012
Direct 10.7 Million
Indirect 24.4 Million
4. Tourism Planning
Tourism is one of many activities in a community
or region that requires planning and coordination.
Planning is the process of identifying objectives and
defining and evaluating methods of achieving them.
Tourism planning is goal-oriented, striving to
achieve certain objectives by matching available
resources and programs with the needs and wants of
people.
5. By comprehensive planning we mean planning
which considers all of the tourism resources,
organizations, markets, and programs within a
region.
Comprehensive planning also considers economic,
environmental, social, and institutional aspects of
tourism development
6. Tourism Planning
Process
Background Information
Mission
Vision
Goals
Theme Development
7. Objective
Action Plan
Writing Recommendation
Identifying Evaluation Strategies
Prioritize Recommendation
Write plan
Implementation
Evaluation and Monitoring
8. Evolution of tourism
development planning
Stage 1
Unplanned tourism development era
Stage 2
Beginning of partly supply oriented tourism
Stage 3
Entirely supply oriented
Stage 4
Market or Demand oriented tourism development
Stage 5
Contemporary Planning Approach
9. Two Sides of Tourism
Planning
Tourism planning has evolved from two related but
distinct sets of planning philosophies and methods.
1. Tourism is one of many activities in an area that must
be considered as part of physical, environmental, social,
and economic planning.
2. Tourism may also be viewed as a business in which a
community or region chooses to engage
10. Stages Of Tourism
Planning At National
Level
National level Planning
Tourism Policy
Other major infrastructure considerations.
The general amount types, and quality level of
accommodation and other tourist facilities and services
required.
The major tour routes in the country and their
regional connections
11. Regional Planning
Regional Policy
Regional access and the internal transportation network
of facilities and services
Type and location of tourist attraction
Location of tourism development areas including resorts
areas
Amount, type and location of tourist accommodation
and other tourist facilities and services.
Marketing strategies and promotion programs
12. Resort Planning
It is more specific than regional planning level, but not as
detailed as development area or resort land use planning.
The components of the resort plan will depend on the
situation of the resort, but typically would include tourist
attraction features, general location of accommodation
and other tourist facilities and services
13. In India tourism planning started quite late with the
1st tourism policy announced by govt. in November 1982.
In July, 1986 the Planning Commission of India set up
the National Committee on Tourism in order to
formulate plans for this sector.
In May, 1992 the National Action Plan for tourism
was announced.
Indian tourism planning increased with the 7th Five
year plan India(1985-1989).
14. In 8th Five year plan(1992-1997) govt allowed private
sector to participate in tourism sector.
In 9th five year plan(1998-2002) and 10th Five year plan
there is no innovation has been started, all proposed
project were completed.
After that during 11th five year plan(2007-2012) there
was a distinct shift in the approach of tourism
development.
15. Strategies for development of tourism
during 12th plan
Targets for tourism sector
A. Increase India’s share of international tourist arrivals to at
least 1% by the end of 12th plan requiring an annual growth of
12.38% during 2011-2016.
B. Provide adequate facilities for domestic tourism to sustain
the growth 12.16% during 12th plan.
Implications of the targets
i. Foreign tourist arrivals
Number of FTA’s in 2016 are estimated to be 11.24 million.
Number of tourist visit in 2016 will be around 35.96 million.
16. ii. Domestic tourism
Number of domestic tourist visit in 2016 are estimated to be
1451.46 million.
iii. Additional Foreign Exchange Earnings From tourism
The foreign exchange earning from tourism will increase
from Rs 64889 Crore in 2010 to Rs 134383 Crore in 2016.
Additional FEE from tourism during 2010-2016 are
estimated to be Rs69494.
iv. Employment generation
The total number of jobs in the tourism sector in 2016 are
estimated to be 77.5 million as compared to 53 million 2010.
An additional employment of 24.5 million is likely to be
created during 2010-2016.
17. Manpower requirement in hospitality sector
Requirement Supply Gaps
Year
2011-12 5.83 0.52 5.32
2012-13 6.26 0.56 5.70
2016-17 8.29 0.75 7.54
(In Lakhs)
18. Accommodation units
Availability of Hotel Classified 128771
Rooms 2010
Unclassified 2583519
Total 2712290
Availability of Hotel Classified 310523
Rooms 2016
Unclassified 4661807
Total 4972330
Additional Hotel Classified 181752
Rooms Unclassified 2078288
Requirements 2016
Total 2260040
19. Employment Generation Due to Proposed Strategies
Proposed Likely Total likely Estimated Jobs
Strategy Government investment investment generated
Outlay by private (Crore) (Lakhs)
(Crore) sector
Strategy 1 9450 11340 20790 162.16
Strategy 2 1000 20000 2100 6.0
Strategy 3 770 770 6.0
Strategy 4 4000 4800 8800 68.64
Total 15220 36140 51360 145.43
20. Taxation and Incentives
i. Taxes on Hotel sector
It is observed that it ranges from 4% to 20%.
ii. Taxes on food & beverages
VAT on food items ranges from 5% to 16.84%
VAT on liquor varies from 13 to 58%
Service tax 10%(with an abatement of 70%)
iii. Taxes on road transport
23% of the package cost
iv. Taxes on Air travel
new service tax of Rs 185
passenger service tax
airport tax varied from 200-400Rs
fuel surcharges varying from Rs1850 to Rs 2500.
21. Proposed Outlay Of Ministry of Tourism For 12th Plan
12th Plan 11th Plan
Existing Strategy-Dest./Circuits 4000 2606
Strategy 1 – 35 dest./circuits 9450
Strategy 2 – 20 tourism parks 1000
Strategy 3 – 70 RTC’s 770
Overseas Promotion & Publicity 3000 1010
Domestic Promotion & Publicity 1500 426
Manpower Development 1650 603
Incentives to accommodation Infrastructure 750 235
Other Scheme 276
MR 230
ITDC 250
IT 150
Land Bank 50
Total 22800 5156
22. Initiatives to be taken to achieve the target
Strategy 1
Enhancing the industrial infrastructure of hospitali ty
Education by
• Opening new institute of hotel management and food
Craft Institute(FCI)
• Augmenting the capacity of existing IHM/FCI
• Facilitating private Sector Investment
Strategy 2
Hospitality Education to be broad to cover
• Universities
• Polytechnics
• Industrial training Institute
23. Strategy 3
•Skill development through “Hunar se Rozgar”
•Above educational Institutions
•Classified Star category Hotels
Strategy 4
•New sector to be identified eg. Restoration workers of
heritage building
•Convergence with planning commission , ministries of
HRD labour and rural Development.
24. The infrastructure for tourism includes basic
components like airports, railways, roadways,
waterways amenities like electricity, water supply,
drainage, sewage, solid waste disposal and services &
facilities like accommodation, restaurants, recreational
facilities and shopping facilities.
25. Strategy 1
Identify major circuits/ destinations having potential to
attract large number of visitors for development in mission
mode.
Strategy 2
Develop tourism Parks to be located in developed/
underdeveloped/ unexplored area of tourist interest.
26. Strategy 3
Identify cluster of villages having unique craft, ethnic art
form for development as tourism product.
Strategy 4
Sanctioning of mega tourism destinations to be discontinued.
27. Political framework in India
The union govt. is responsible for matters such as
external affairs, visa regulation, foreign exchange and
import export procedures.
State govt. is responsible for Law & orders, land use, civic
amenities, shops & establishments.
28. Major objectives for infrastructural
development
To provide adequate, convenient , fast and safe facilities
which are competitively priced service to meet the primary
needs of the domestic and foreign tourist.
To provide the multi dimensional requirement of Indian
tourism industry with support facilities and act as catalyst
to economic development of the country.
29. Infrastructure Development Scheme
Construction Scheme
Forest lodges , landed accommodation , tourist complexes
wayside amenities, motels/cafeteria/ restaurant ,tourist
reception centers, pilgrim sheds, public convenience.
Tourist Transport
• Mini buses ,jeeps, elephants etc for wildlife viewing
• Cruise boats ,ferry launchers ,etc. for water transport
• Tourist coaches in selected circuits
• Special tourist trains
30. Product Development Scheme
• Development of rural tourism
• Development of Cruise tourism
• Development of adventure tourism
• Refurbishment of monuments and environmental planning
• Development of pilgrim centre
• Open sky policy
• Foreign direct investment
31. India Tourism Development
Corporation Limited
The India Tourism Development Corporation
Limited (ITDC) is an Hospitality, retail and Education
company owned by Government of India, under Ministry of
Tourism.
Established in 1966, it owns over 17 properties under
the Ashok Group of Hotels brand, across India.
ITDC came into existence in October 1966 and has been the
prime mover in the progressive development, promotion and
expansion of tourism in the country.
32. Mission Statement: To provide leadership and play a
catalytic role in the development of tourism infrastructure
in the country and to achieve excellence in its strategic
business units through professionalism, efficiency, value for
money and customer focused service.
33. Objectives of ITDC
To function as an efficient corporate house with improved
productivity levels and profit margins.
To be a major player in the development of tourism
infrastructure in the country.
To play an active role in associating State Governments and
State Tourism Development Corporations in conceptualizing
and execution of tourism projects, publicity, promotion and
training.
To rationalize/ right-size the manpower to have a lean, thin
and efficient organization.
34. To create value for the shareholders.
To ensure customer delight by providing value for money.
To construct, take over and manage existing hotels and
market hotels, Beach Resorts Travellers’ Lodges/Restaurants;
To provide transport, entertainment, shopping and
conventional services;
To produce, distribute, tourist publicity material;
To render consultancy-cum-managerial services in India
and abroad;
To carry on the business as Full-Fledged Money Changers
(FFMC), restricted money changers etc.
35. Various Infrastructural Development
Plans undertaken In Karnataka
No Location Extent of Indicative projects ideas Indicative
land in investment in
acres Rs. Crore*
1 Pilikula 18 Convention center, Star 100
Mangalore Hotel/ Theme Park /
Cultural Village
2 Tannir Bhavi, 20 Aquamarine Park 150-200
Mangalore
3 Mysore 35 Convention Center, Star 275
Hotel / Multi Theme Park
4 Jog 20 Eco Resort & Adventure 15
Sports Activities
5 Shantisagar Lake 8.1 Adventure sports, Family 35
Entertainment Centre
6 Anekal 40 Resort, Adventure sports 75
36. 7 Badami 2 Star Hotel 60
8 Bijapur 3 Resort / Amusement Park 25
9 Belur 3 Wellness Centre / Tourist 5
Amenities Centre
10 Kerethonnur 5 Adventure sports, Family 30
Lake Entertainment Centre
37. Ongoing Projects
Budget Hotel Projects (North East India, Uttaranchal etc)
Uttaranchal Air Connectivity
Ropeway Projects in Uttaranchal, Meghalaya etc.
Tourism Destination at Tehri Dam
Ski Resort
New Tourism Development in Bodoland
Tourist Rest Houses in Kumaon Hills
Sea / River Cruises in Andhra Pradesh
Southern Splendour Luxury Train in Andhra Pradesh
Ananthgiri Eco-Tourism Development Project in Andhra
Pradesh.
38. Sri Ram Sagar Destination Development in Andhra
Pradesh
Vizaq Beach Development in Andhra Pradesh
International Convention Centre, Jaipur, Rajasthan