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Il processo di social selling in 8 punti

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il processo di social selling in 8 punti

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Il processo di social selling in 8 punti

  1. 1. Un processo per il social selling Leonardo Bellini @dmlab www.digitalmarketinglab.it
  2. 2. Credits: Convince&Convert.com http://www.convinceandconvert.com/social-media-strategy/the-key-to-social-selling/
  3. 3. Il processo in 8 punti 1. Definisci i tuoi obiettivi commerciali 2. Identifica i tuoi Prospect 3. Profila i tuoi Lead 4. Analizza il tuo target 5. Associa un punteggio alla tua target audience 6. Crea engagement in modo autentico 7. Automatizza l’engagement su vasta scala 8. Spingi e misura ricavi e risultati
  4. 4. 1. Definisci i tuoi obiettivi commerciali • Qual è l’output che speri di ottenere? • Un incontro • Un collegamento su LinkedIn con il Buyer o il CMO • Un ingaggio con un Thought leader • Se non hai chiari i tuoi obiettivi non puoi definire la tua strategia di social selling
  5. 5. 2. Identifica i tuoi Prospect • Chi o quale gruppo di persone stai cercando di raggiungere e contattare? • Un CMO, CFO • Un Buyer aziendale • Un Influencer • Crea i tuoi Social media filters • Parole chiave • Categorie di prodotti • Clienti insoddisfatti dei tuoi concorrenti
  6. 6. 3. Profila i tuoi Lead • Aggiungi dati e Informazioni ai tuoi Lead • Twitter handle • Profilo Facebook • Gruppi a cui sono iscritto • Analizza i contenuti condivisi dai lead • Post, articoli • Commenti, Likes, Shares • Crea una segmentazione basata sul grafo di interessi
  7. 7. 4. Analizza il target • Analizza il comportamento social dei tuoi Lead • Hot topics: su quali contenuti hanno mostrato maggiore interesse? • Hashtags: su quali # hanno • Gruppi a cui sono iscritto • Analizza i contenuti condivisi dai lead • Post, articoli • Commenti, Likes, Shares • Crea una segmentazione basata sul grafo di interessi • Istruisci il team di vendita • Che sia preparato a interagire sui temi di interesse del prospect
  8. 8. 5. Associa un punteggio al tuo target • Crea un sistema di scoring per classificare i tuoi Prospect • Dati comportamentali • Dati demografici • Dati aziendali • Le info sono basate su dati pubblici • Bio su Twitter, Facebook • Profilo LinkedIn • Topics ricorrenti associati al profilo Twitter….
  9. 9. 6. Ingaggia in maniera autentica • Crea campagne di social lead generation e nurturing • Partecipa alle Conversazioni • Condividi Contenuti • Offri insight • Non pensare subito a vendere, prima pensa a creare o sviluppare la relazione
  10. 10. 7. Automatizza e scala l’engagement • Automatizza campagne di social lead generation e nurturing • Inserisci qualche elemento di contesto • Fallo su grande scala • Puoi farlo manualmente oppure utilizzare tool di Social relationship Intelligence come InsightPool
  11. 11. 8. Analizza ricavi e risultati • Obiettivo del social selling è abilitare il tuo team di vendita a trarre massimo vantaggio sui social • Crea un programma di formazione • Fornisci di una piattaforma per gestire la relazione e misurare i risultati • I nuovi Social leads dovrebbero essere taggati sul CRM in modo da tracciare il loro progress nella Pipeline InsightPool.com

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