Presentation for group of CEOs of ISVs about how to remain relevant for prospects and customers. How to engage with them in new comprhensive ways.

1. GET (C)LOUD
Stay Relevant!
November 2017 – Mark Appel – Global Marketing Director – @preciesmark

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280.000
3 - GET (C)LOUD - RELEVANCE
50.000

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€ 60mln
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€ 10mln
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3.000
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1.000
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‘Create brand & product preference within our
target audiences by understanding our buying
personas, offer value by being extremely relevant
in every stage of their lifecycle to engage in
order to generate a direct sale or high qualified
leads for the sales organisation.’
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Media Channels
Accounting
Target Audiences
Product Awareness
Product preference
Leadgen
Activation
Sales
12
Brand Awareness
brand recognition
& reputation
Awareness Consideration Decision
Mentality
Business
Benefits
Customer Success
Activation
& Endorsement
Customer Success
Customer buying journey
Demand Generation
Acquisition
SQL CUSSAL
Corporate Comunications & Marketing
Retention
MQi
suspects
Landing Pages
MQL
prospects
SAL Leadtype
Value content
Free content
Blog
Accountancy
WholesaleDistribution
Manufacturing
ProfessionalServices
Partners(VAR/AppCenter)
Offline
Organic
Online
- GET (C)LOUD - RELEVANCE

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Media Channels Target Audiences
Product Awareness
Product preference
Leadgen
Activation
Accounting
Accountancy
Professional Services
Wholesale Distribution
Manufacturing
Sales
13
Brand Awareness
brand recognition
& reputation
Publish Convert Engage & Sell
Mentality
Business
Benefits
Eco-system
Customer Success
Onboarding
& Retention
Customer Success
Customer buying journey
Demand Generation
SAL leadtype
SQL CUSSAL
Corporate Comunications & Marketing
Retention
MQi
suspects
Landing Pages
MQL
prospects
SAL Leadtype
Value content
Free content
Blog
Offline
Organic
Online
- GET (C)LOUD - RELEVANCE

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Explore Engage Transaction Register
‘Empower SMEs to be the driving force of the global economy.’
Run and grow your business
- GET (C)LOUD - RELEVANCE

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Challenges of growth
SME’s struggle with different kind of
challenges. Often these challenges
cannot be overcome. Research
indicates that 55% of the SME’s
don’t survive the first five years of
their existence1.
MOST SIGNIFICANTBARRIERS TO GROWTH EUROPEANSME’s
source European commission2014
FINDING CUSTOMERS
ACCESS TO FINANCE
REGULATION
KNOWLEDGE/ STAFF
COMPETITION
PRODUCTIONCOSTS
20%
17%
15%
16%
12%
13%
1RSA (2014)
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FINANCE CONNECT SHARE
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Explore Engage Transaction Register
‘Empower SMEs to be the driving force of the global economy.’
Run and grow your business
- GET (C)LOUD - RELEVANCE

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Quick & smart action mobile solution
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Predictive insights
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Explore Engage Transaction Register
‘Empower SMEs to be the driving force of the global economy.’
Run and grow your business
- GET (C)LOUD - RELEVANCE

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HI, EDDY
SEARCHING WITH RELEVANCY

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VIA NOTIFICATION
MEETING WITH MEANING

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Hi Eddy, coffee sounds good!
Looking forward to see you on
Tuesday!
COFFEE DATE PLANNED
GET SMARTER

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REVIEW
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Explore Engage Transaction Register
‘Empower SMEs to be the driving force of the global economy.’
Run and grow your business
- GET (C)LOUD - RELEVANCE

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33. THANK YOU!