Reverse Innovation Concepts & Organizational Changes
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Since the 90s organizations have "discovered" offshoring and moved their backoffice to low cost countries. Those low cost contries are now the main source of the world growth. By tapping in the needs of the low cost countries customers , multinationals can revitalize part of their product or service portfolio. This presentation gives an overview of this trend.
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Reverse Innovation Concepts & Organizational Changes
- 1. Reverse Innovation Concepts and Organization Changes
- 3. They are the non customers international organizations could access
- 4. Products tailored to their needs could form a platform for new global products
- 6. Globalization vs Reverse Innovation Developed Locally and Marketed Globally Global Innovation Reverse Innovation
- 8. New Paradigms and Product Design
- 10. The needs exist but the affordability is not present
- 11. The markets are very segmented and change quickly
- 12. The user population is often not as knowledgeable as in developed countries
- 13. The technology is known and pushed to its limits due to cost and sustainability
- 14. The innovation open new usages in developed countriesMajor Innovation Radical Innovation Major Customer change in behaviors Incremental Innovation Strategic Innovation Minor Destroy Enhanced Effect on establish organization competencies and asset
- 15. Reverse Innovation & GE The portable Ultrasound Story
- 16. Global Company & Integration Capabilities , autonomy and coordination
- 17. Integration ,Mindset & Structure Global organizations, Reverse Innovation and Changes
- 18. SAP, SAP Reverse Innovation Areas to consider for “SAP Reverse Innovation” Strategy System Skills Are Developing countries seen as a source for new products ? Which mechanisms of coordination, control could be put in place or changed? Which capabilities should be deployed locally and globally to sustain reverse innovation?
Notes de l'éditeur
- Danone developed a new yogurt in Bangladesh enhanced it in Indonesia and put it in the market in France in 2009Cisco developed and commercialized routers in India before to sale them worldwide Natura developed cosmetics in Brazil which are now sold in US and Europe
- An innovation that is disruptive allows a whole new population of consumers access to a product or service that was historically only accessible to consumers with a lot of money or a lot of skill. Characteristics of disruptive businesses, at least in their initial stages, can include: lower gross margins, smaller target markets, and simpler products and services that may not appear as attractive as existing solutions when compared against traditional performance metrics.