Originally presented for the Ogilvy and American Express professional women's network on July 16, 2015.
This presentation highlights some of the concepts, action items, and questions that you should keep in mind as you are advancing your career and / or building a company. I put it together from my own experience and what I admire in others.
8. take stock
what have you accomplished?
how effective are you?
do people genuinely enjoy working with you?
do you have advocates at the senior level?
do you have the skills, network & social capital needed?
9. stock up
do great work, drive great outcomes
work smart
be a genuine joy to work with
seek advocates and be an advocate
skill up and give more than you take
21. honest
feedback
EMPATHY
unique solution
to a mission
critical problem
press contacts
deep
understanding of
technology +
market forces
perseverance
B2B > B2C
resilience
your
health
your
family
access to capital VISION fiercely accountable
a strong #2
22. Customer Research
Identify
Opportunities
Test Propositions
(cycle n times)
Supplementary
Research
Get out in the field.Ask
open-ended questions.
OBSERVE real behaviors.
Distill your findings. Extract
out the opportunities. Let
the data speak for itself.
Start with sketches +
validate before moving on.
Don’t bias with friends.
Augment your learnings
with market data, too.
Day Job Killer #2 Advisors Day Job
Unless you’re funded, keep
this going. Reduces $ stress
+ keeps you learning.
Don’t labor over a
cofounder or senior staff.
Get great executors.
Committed, diverse,
connected. Give clear
remits. 2 yr vest / .25 points.
Unless you’re funded, keep
this going. Reduces $ stress
+ keeps you learning.
Legals Operations Beta
KPIs that Matter
(to fund, scale)
Incorporate. Establish
master docs (employment,
MSA, SOW, NDA, etc.)
Get a PEO. Benefits, payroll,
etc. Best: Justworks*
(disclosure - client).
Plan for initial release,
capturing / interpreting
feedback (quant + qual).
Commit to the metrics that
matter:
http://bit.ly/StartupKPIs
PLAN THE WORK, WORK THE PLAN
VALIDATEBUILDBUILD
26. Plan the work, work the plan.
Your reputation matters more than your resume.
Anything of lasting value and impact takes time.
Master a domain before starting your own thing.
Neglect neither your health nor your family.
27. Plan the work, work the plan.
Anything of lasting value and impact takes time.
Your reputation matters more than your resume.
Master a domain before starting your own thing.
Neglect neither your health nor your family.
28. Plan the work, work the plan.
Anything of lasting value and impact takes time.
Your reputation matters more than your resume.
Master a domain before starting your own thing.
Neglect neither your health nor your family.
29. Plan the work, work the plan.
Anything of lasting value and impact takes time.
Your reputation matters more than your resume.
Master a domain before starting your own thing.
Neglect neither your health nor your family.
30. Plan the work, work the plan.
Anything of lasting value and impact takes time.
Your reputation matters more than your resume.
Master a domain before starting your own thing.
Neglect neither your health nor your family.