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Tips in 20 - 7 Secrets for Enterprise Social Networking Success

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Tips in 20 - 7 Secrets for Enterprise Social Networking Success

  1. 1. 7 SECRETS FOR ENTERPRISE SOCIAL NETWORKING SUCCESS Connect. Engage. Discover.
  2. 2. Social Networking Warm Up
  3. 3. Social Media Warm Up  What is social media?  Why should we care?  Where are we now and where are we willing to go?  How can we ensure success?
  4. 4. What is Social Media Anyway?  From Wikipedia, the free encyclopedia: At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It's a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. Businesses also refer to social media as user-generated content (UGC) or consumer- generated media (CGM).
  5. 5. What is Social Media Anyway? Web 1.0 Web 2.0
  6. 6. What is Social Media Anyway? Web 1.0 - What Can Happen Web 2.0
  7. 7. What is Social Media Anyway? Web 1.0 Web 2.0
  8. 8. Where should your 1) Social Ecosystem Map employees be gathering to collaborate?
  9. 9. 7 Secrets For Enterprise Social Networking Success
  10. 10. Secret #1: Employee Engagement Really Matters...To Your Bottom Line.
  11. 11. $100,000 Annual Rise in Sales Per Store 1. Employee engagement is a competitive advantage 2. Social networking is a form of employee engagement 3. MORE employee engagement equals HIGHER sales and HIGHER profits. 4. Workplace optimism, if nurtured properly, can be a competitive advantage 5. 2% increase in employee engagement = $100,000 annual rise in sales http://www.businessweek.com/magazine/content/09_34 /
  12. 12. Benefits of Social Networking  Improved employee engagement (71%)  Improved internal collaboration (59%)  Improved internal community development (51%)  Improved two-way dialogue with senior executives (42%) Melcrum
  13. 13. Reduce Attrition from 50% to 2% 90% of millennials state “Newer innovative social technologies in the workplace make me more likely to consider the job” IDC Research
  14. 14. Save $14,000 Per Employee Per Year Knowledge workers waste 25% of their time searching or10 hours per week. Their search is only successful 50% of the time which costs organizations on average $14,000 per employee per year IDC Research
  15. 15. Secret #2: Have a plan before you dive in
  16. 16. Strategic Framework BUSINESS GOALS LAUNCH PLAN 1. Content Plan 2. Communication/Promotion Plan COLLABORATIVE 3. Moderation Plan METRICS/ROI LANDSCAPE EMPLOYEE NEEDS
  17. 17. Secret #3: Myth buster! social can mean business
  18. 18. Social Does Mean Business  Make everyone as good as your best  Ensure a ‘connection’ from day 1  Flatten the organization  Empower employees  Eliminate brain drain  Make leaders real people
  19. 19. Get creative and customize it
  20. 20. Secret #4: Don’t call it “social” to the suits
  21. 21. Nope, nothing new here… it is really just  Intranet  Portal  Business Network  Water Cooler  The Break Room
  22. 22. Secret #5: Know Your C-Suite’s Sweet Spot
  23. 23. What Is Your ROI?
  24. 24. Secret #6: Slow Your Roll. Or Raise the Roof.
  25. 25. Go with what works for you  Pace yourself  Know your culture  Leverage your strategy  Phase your launch  Know your goals  Develop metrics tied to goals  Use quantitative & qualitative metrics
  26. 26. 5 Questions to Gauge Your Readiness 1. Are our leaders supportive and believe this will make employees more engaged? 2. Have we gathered enough information and shown a broad and worthy need for these tools across the enterprise? 3. Can we concisely and compellingly describe the outcomes for all of the ways we plan on implementing with our employees? 4. How extensive and skilled is our implementation team (and ongoing support team) and how equipped are they to make this happen? 5. Do we have realistic timeframes?
  27. 27. Strategic Pilots Ensure A Business Case Before Enterprise Social Network After Enterprise Social Network 71% Feel connected to other 27% Feel connected to other agents agents 21% Find it easy to communicate 75% Find it easy to with other agents communicate with other agents 50% Find that connections with 10% Find that connections with other agents make them other agents make them successful successful 79% Satisfied with their 100% Satisfied with their communication experience with communication experience with their team their team
  28. 28. Secret #7: Got Culture?
  29. 29. Secret #7: Got Culture?  Is your culture there or willing to get it there?  Is leadership ready to empower  Are managers ready to listen to ideas and take action  Are employees to cynical to adopt one more thing  Tactics, strategy, technology, metrics and process won’t make it happen  Social networking can be that voice and platform to help you amplify what you’ve got or to begin a cultural shift
  30. 30. Cultural To Do List 1. ALIGN: get aligned with leadership and management on what behaviors this shift will require from them 2. PLAN: build a comprehensive change management plan to get buy-in and build ways to make change stick 3. DIVE IN: start using social networking as the new way to communicate because by nature, it’s less hierarchical and more transparent, which models the behaviors you want to change 4. BUILD YOUR BENCH: actively use key influencers in the organization - both management and individual contributors - to reinforce and model the new way of interacting with employees 5. BE PREPARED: under no circumstances, ask employees their thoughts, ideas, opinions without having a plan to either take action or to share reasons for why you were unable to act
  31. 31. Takeaway: Human Nature 101  Listen first  Be respectful, human, considerate and passionate  What is in it for your employees? If nothing, don’t bother  It is a cocktail party not a lecture  Tolerate criticism  Encourage personalities  They’ll come for content and stay for relationships
  32. 32. 7 Secrets For Enterprise Social Networking Success 1. Employee Engagement Really Matters...To Your Bottom Line 2. Have a plan before you dive in 3. Myth buster! social can mean business 4. Don’t call it “social” to the suits 5. Know Your C-Suite’s Sweet Spot 6. Slow Your Roll. Or Raise the Roof 7. Got Culture?
  33. 33. THANK YOU! ANY QUESTIONS FROM THE AUDIENCE? Connect. Engage. Discover.
  34. 34. THANK YOU Lauren DeLong| ldelong@leveragesoftware.com | 207.752.7298 www.LeverageSoftware.com | @leverage Connect. Engage. Discover.

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