All about the Google tag manager. Watch this PPT and learn the basics of Google tags manager.

1. All About Google Tag Manager.
b
No Need To Pay Money To Manage Website Tags!

2. What is Tag & Google Tag Manager?
What is Tags?
A tag is a chunk of code — often
JavaScript — that performs a given
task on your site.
OR
A tag is snippet of JavaScript that
sends information to a third party,
such as Google.
Example: event tags, conversion
tags, ecommerce conversion tags
etc.
What is Google Tag
Manager?
Google Tag Manager is a free tool that
consolidates your website tags with a
single snippet of code and lets you
manage everything from a web
interface. You can add and update your
own tags, with just a few clicks,
whenever you want, without bugging
the IT folks or rewriting site code.
Introduced in Oct-2012.

3. Why Google Has Launched Tag Manager?
Tag management is a concept that was born out of
the increasing need for more agile marketing
measurement and tracking ability. Managing and
making changes to tags i.e. event tags,
ecommerce tags, tags for tracking affiliate ,
remarketing etc. can be tedious and involve
unnecessary red tape.
It will magnify more from below example:
Ecommerce website have multiple properties
like events, ecommerce tracking, selling and
purchasing of products and many more to track.
To track you will have to place the tracking code
for each then Analytics tool will be able to track
events and other features.
Google tags managers dose not to edit the
tracking code if you once use this tool.

4. Advantage of Using Google Tag Manager
• User Permission
• Provide debugging
• Speed
• Works Smoothly across
devices
• Make future upgrades
simpler
• Very Flexible
• In Built Tags

5. Difference b/w GTM & GA?
1. No need to put the java script code
for different tags if you use GTM.
2. It is not necessary to be intelligent
programmer to use the GTM
while to use GA tags you will have
to be well aware about the JS
programming.
3. Reduce time to manage the script
tags.
4. GTM does not replace GA, it's
merely a new way to deploy GA
on the site. You still need GA
account, but instead of directly
embedding the code on the site,
you load the tag through GTM
5. GTM dose not provide website
performance status means
traffic, page views, bounce rate
etc. While GA can do this.
GTM helps in improving the GA
performances.

6. Structure of Google Tag Manager
6
Containers
Tags
Accounts
Example:
Analytic A/c
& Adwords
a/c.
1. Browse
https://www.google.com/
tagmanager and create
account.
2. Click On New Account.
3. Name the account and
containers for
Website/Mobile Apps.
4. Put JS code to website
pages and publish from
GTM account.

7. Structure of Google Tag Manager(After Login)
6
<!-- Google Tag Manager -->
<noscript><iframe src="//www.googletagmanager.com/ns.html?id=GTM-NQMGQW"
height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>
<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=
'//www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);
})(window,document,'script','dataLayer','GTM-NQMGQW');</script>
<!-- End Google Tag Manager -->
Put this tag on website pages to enable tracking.
Container:

8. Elements of Google Tag Manager - Container
Containers: Container are tags that you place on your site to trigger not
one, but many other tags. Container tags make it easier for you to add,
change, or remove tags, because they provide a delivery mechanism for the
tags they contain.
<!-- Google Tag Manager -->
<noscript><iframe
src="//www.googletagmanager.com/ns.html?id=GTM-
NQMGQW"
height="0" width="0"
style="display:none;visibility:hidden"></iframe></noscri
pt>
<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.st
art':
new Date().getTime(),event:'gtm.js'});var
f=d.getElementsByTagName(s)[0],
j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async
=true;j.src=
'//www.googletagmanager.com/gtm.js?id='+i+dl;f.parentN
ode.insertBefore(j,f);
})(window,document,'script','dataLayer','GTM-
NQMGQW');</script>
<!-- End Google Tag Manager -->

9. Elements of Google Tag Manager - Tags
Tags: Tag terms was emerged from WordPress and many other blogging
website. Blogs tag make content shareable. But erase this definition
because in GTM , tags are snippet of JS(Java Script) code that send
information to third party tracking tools like GA,GTM etc.
Google Tag Manager explicitly supports the following tag types, with templates that
minimize the possibility of errors in your tags.
• Ad Words Conversion Tracking
• Ad Words Dynamic Remarketing
• Double-click Floodlight Counter
Tags
• Double-click Floodlight Sales
Tags
• Google Analytics
• Google Analytics (Universal
Analytics)
• GDN Remarketing
• Certified Vendor Tags
• Custom Tag Types
• Event Listeners

10. Elements of Google Tag Manager – Tags Sample

11. Elements of Google Tag Manager – Macros
Macros: Macros means Set of Instruction. GTM uses macros and rules to decide when
a tag is fired. Macros are just a name-value pair that can be used to build rules around.
The value itself, in many cases, is populated in runtime. That is, at the moment the page
itself is being built for the user.

12. Elements of Google Tag Manager – Macros Types
 Macros for Web
 Macros for Event tracking
 Macros for Mobile Apps

13. Elements of Google Tag Manager – Macros For Web
 1st party cookie
 DOM Element
 HTTP Referrer
 JavaScript Variable
 Lookup Table
 Random number
 URL
 Auto-Event Variable
 Constant String
 Container Version Number
 Custom JavaScript
 Data Layer Variable
 Debug Mode

14. Macros For Mobile Apps
 Application Name
 Operating System Version
 Platform
 Random Number
 Screen Resolution
 SDK Version
 Value Collection
 Application Version
 Constant String
 Device Name
 Function Call
 Language

15. How To Set-up GTM

16. How To Set-up GTM

17. How To Set-up GTM

18. How To Set-up GTM

19. IS it for Every Business Owner?
In one word NO!.
Keep in mind that there are plenty of sites on the web,
especially eCommerce like flipkart, amazon etc, that are
far more complicated than business or information
websites like Aumcore, OmnieSolutions, etc by nature. The
need for Tag Management is even greater in this situation.
In order to reap the rewards of agility and future simplicity,
there are quite a few hurdles and complexities that have to
be overcome upfront. For this reason, tag management is
simply not worth the effort for everyone. If you...
• Rarely get push back on requested tag changes
• Don't change tags often
• Can get changes made to tags within a matter of hours
...then tag management probably isn't for you.
For everyone else, tag management is a great tool in the
agile marketer's toolbox. Let's take a deep look at Google
Tag Manager.

20. b
To Be Cont.. With Detail About the Various Tags and Macros of
GTM.