Google Analytics is worldwide famous tracking tool. Most of the popular and branded companies like http://www.Knorr.com, http://www.360i.com, Nebo agency etc are using this tool. These big brands are monitoring their online presence and activity, and getting profit of this amazing tool.  Here you can learn about its advance features and their benefits. These features are very useful to do in depth analysis of your website performance. Marketer or webmasters can use these features while preparing website performance reports. 

2. Facts of Google Analytics
 Google Analytics is the most popular Web Analytics tool in the world.
 Google Analytics is installed on at least 10 million websites.
 Google Analytics is used by 64% of the Top 500 US Retailers.
 Google Analytics is used by 45% of Fortune 500 companies.
 Google Analytics is used by 55.9% of the top 1 million domains.
 Google Analytics works in 40 Different languages.
These facts are identified by Alexa.
All of these metrics combine to give Google Analytics a web analytics platfo
rm market share of over 82%!
Data: Collected From NeboAgency

3. Google Analytics Architecture?

4. Feature of Google Analytics
 Advanced Segments
 Remarketing
 Experiments
 Multi-Channel Funnels
 Matched Search Queries
 Benchmarking
 Reverse Goal Path
 Cost Analysis
 Behaviors Under Audience

5. Feature of Google Analytics - Advanced Segments
 What it is?
One of the most popular and powerful features in Goo
gle Analytics is Advanced Segmentation. It lets you is
olate and
analyze subsets of your traffic. You can select from pr
edefined segments such as "Paid Traffic" and "Visits
with Conversions"
or create your own segments with a flexible, easy-to-use
segment builder.
 Benefits
• Advanced Segmentation lets you break down all
your Google Analytics visitor data into manageab
le chunks.
• Select from predefined custom segments or easily
create your own.
• Apply a segment to all past traffic so that you can
dig into your data and get valuable insights to imp
rove your future campaigns and online experience
s.
Where in GA?

6. Advanced Segments – Report Example

7. Feature of Google Analytics - Remarketing
 What it is?
Google remarketing allows advertisers to engage with
users who were once on your website.
It is completely for AdWords Display campaign. Rem
arketing with Google Analytics lets you use data and
metrics to create lists of site visitors, then automatical
ly share those lists with AdWords to show ads across t
he Google Display Network.
This was integrated within Google in 2012.
 Benefits
• Remarketing with Google Analytics can help you
increase conversions by reaching the right audien
ce, all across the web.
• It help to gather the remarketing lists.
• Analytics Remarketing lists are for display campa
igns only.
Where in GA?

8. Feature of Google Analytics - Content Experiments
 What it is?
A Google feature that helps to create a tasting o
f two version of landing pages. In general terms
we can say this is similar to split testing or A/B.
Simple in one words “ASK ABOUT YOURSEL
F FROM CONSUMERS.”
A Java Script Code- is need to install before sta
rting experiment page.
 Benefits
 Compare how different web pages or app s
creens perform using a random sample of y
our users.
 No need to setup manual page testing.
 Ease in tracking of multisession of pages.
 Reporting and analysis of page testing is si
mple
Where in GA?

9. Content Experiment – Report Example

10. Feature of Google Analytics - Multi-Channel Funnels
 What it is?
Multi Channel Funnels tells that how your mark
eting channels (i.e., sources of traffic to your we
bsite) work together to create sales and conversi
ons because there are different marketing involv
es in conversion. This feature was integrated wit
hin Google analytics in 2011.
 Benefits
 Ease to track the exact source of particular
conversions.
 Ease to analysis particular campaign perfor
mance in order to improve their efficiency.
Where in GA?

11. Feature of Google Analytics - Matched Search Queries
 What it is?
The matched search query report in Google Ana
lytics allows you to see the search phrases users
typed into Google to trigger your paid AdWords
keywords.
This only becomes useful if your AdWords cam
paign uses phrase or broad match terms.
To get this data link your Analytics and AdWord
s account .
 Benefits
 Makes ease to track exact search terms typ
ed from visitors.
 Helps in finding the potential keywords.
 Helps in finding the best negative and feck
click keywords.
Where in GA?

12. Feature of Google Analytics - Benchmarking
 What it is?
Benchmarking allows you to compare your data with aggr
egated industry data from other companies who share their
data. This provides valuable context, helping you to set me
aningful targets, gain insight into trends occurring across y
our industry, and find out how you are doing compared to
your competition.
Benchmarking reporting is coming for three categories Ch
annels, Location, and Device.
Currently, only 1600 industries are listed their data in Goo
gle Analytics.
 Benefits
 Marketer can compare their campaigns performance
with their competitors which have shared their data w
ith Google.
 Ease to compare that which source is not performing
well.
Where in GA?

13. Feature of Google Analytics – Reverse Goal Path
 What it is?
Sometimes, though, there isn’t a clear path. On this
site, for example, we have a contact form that doesn
’t just appear on one page, it appears in lots of pages
, and this isn’t an uncommon feature of lead generati
on sites. Likewise, sometimes people say things like
, “Well, page X is our goal. But you can actually get
here either by going A > B > X, or by A > P > Q > X
, depending on what options you choose.” How do
we know which way people got to X?
The Reverse Goal Path is a report that helps fill in th
ese details. You’ll find it under Conversions > Goals
in the left-hand navigation in Google Analytics, and
like all the goal reports, you can select a particular g
oal you want to see from the drop-down at the top.
 Benefits
 Ease in tracking of complete path of conversion
.
Where in GA?

14. Feature of Google Analytics - Cost Analysis
 What it is?
This is completely for paid campaigns. The Cost An
alysis report shows session, cost, and revenue perfor
mance data for your paid non-Google marketing cha
nnels. The report compares the cost of each campaig
n with its associated revenue (from ecommerce and/
or goal value) to calculate ROAS (Return on Ad Spe
nd) and RPC (Revenue per Click).
 Benefits
 Ease in monitoring paid campaign revenue and
performance.
 Ease in campaign cost analysis.
Where in GA?

15. Feature of Google Analytics - Behaviors Under Audience
 What it is?
The Behavior section includes detailed category reports N
ew vs. Returning Visitors, Frequency & Recency and Eng
agement.
These reports tell you more about how often a visitor com
es to your website,
how many days on average it is between sessions
for repeat visitors?
how long visitors stay on your website and how
many pages they visit while they’re there.
It Reports in 3 ways:
1. News Vs Returning Visitors.
2. Frequency & Recency
3. Engagement
 Benefits
 Helps to analyze the exact nature and behavior of cu
stomer.
 Helps in analysis of pages engagements pattern of cu
stomer.
Where in GA?