Conference Theme: Digital Health Through Internet and Social Media, hosted by Ono Academic College, June 21, 2018.

1. Thursday, June 21st, 2018, Ono Academic
College, 104 Zahal St. Kiryat Ono, Calanit Hall
The internet and social media have turned the world accessible, and medical information
mush more available. What are the implications on health? How can we increase health and
ensure medical decisions are more informed?
The conference brings together researchers, policy makers, and industry representatives,
who will present their answers to these questions.
9:00-9:30 Get together
9:30-9:45 Opening words
Prof. Moshe Ben-Horin, President, Ono Academic College
Prof. Talya Miron-Shatz, Director, Center for Medical Decision Making, and conference chairperson
9:45-10:00 Breaking barriers to digital health – with psychology
Prof. Talya Miron-Shatz, Ono Academic College and CureMyWay – a researcher, speaker,
consultant and entrepreneur
10:00-10:15 What women want, expect and get – The birth story experience in online forums
Prof. Yasmine Kalkstein, Mount St. Mary College, USA, Senior Fulbright fellow
10:15-10:30 The forum is the message – needs and responses of women in an online forum
Ms. Divi Feinster, MA student, Department of Communication and Journalism, Hebrew University
10:30-10:45 “What’s your story?” The effect of online consumer reviews on ambivalent attitudes,
and biases in information processing
Dr. Guy Itzchakov, Ono Academic College
10:45-11:00 The connection between usage of online social networks, and health outcomes
Dr. Esther Brainin, Ruppin Academic Center:
11:00-11:15 Break
11:15-11:30 Food Porn in Social Media and Eating Patterns
Prof. Efrat Neter, Ruppin Academic Center:
11:30-11:45 Possible to be Healthy goes viral
Mr. Ofir Raichman, Content strategy and social marketing consultant for The National Program for
Active, Healthy Living ,Ministry of Health
Ms. Liri Findling-Endy, Director, The National Program for Active, Healthy Living,
Ministry of Health
11:45-12:00 Making internet content accessible for people with cognitive limitations
Dr. Shira YALON CHAMOVITZ, Dean of Students, ono Academic College; Head of the Israeli
Institute on Cognitive Accessibility, Agudat Ami and Ono Academic College
12:00-12:15 Kids Boom! The website for happy and healthy children on the ‘Al Hagova’ platform
Anat Shabtay, Senior Coordinator, Health Promotion, Ministry of Health:
12:15-12:30 Using internet data to measure behavior change
Elad Yom-Tov, Senior Researcher, Research Department, Microsoft Israel
12:30-13:00 Break
13:00-13:15 C-2MD - See to make a decision enabling patients, empowering providers,
improving healthcare
Dr. Gil Siegal, Ono Academic College, and CEO of C-2MD
13:15-13:30 Trends and gaps in internet use for digital health
Ms. Shira Lev-Ami, Director, CIO and Digital Health, Ministry of Health
13:30-14:15 Industry panel Digital health, funding, and solutions. Moderator
Prof. Talya Miron-Shatz
Mr. Levi Shapiro, Founder, mHealth Israel
Mr. Ahser Dolev, Senior Department Manager for Economics & Implementation, Digital Israel
National Bureau, Ministry for Social Equality
Dr. Samuel Cronin, Healthcare innovation Manager, UK Israel Tech Hub, British Embassy, Israel
Mr. Tal Givoly, CEO & Co-Founder, Medivizor
Please register here
The Second Annual Conference of the Center for Medical Decision
Making Research, Business School, Ono Academic College
Digital Health
Through Internet
and Social Media