Presentation by Dr. John Whyte, Chief Medical Officer, WebMD, November 5th, 2020: "Unstoppable Force Meets Immovable Object: How Artificial Intelligence Will Shift the Health Care System". Includes an analysis of Consumer Expectations- Connectivity, Convenience, Control, Cost Savings and breakout of Population Health tools including apps. Historical background about The Myth of Physician Necessity, the demise of the physician, etc. Deep dive into Promises vs Pitfalls. The promises include Diagnostic Accuracy (e.g. imaging), Predictive power, Precision Medicine, Real World Evidence, Patient Satisfaction, Clinician Adoption. The pitfalls: Rare diseases, Data Quality, Black box, Matching the Algorithm to the Problem, Outcomes Improvement, Workflow, Cost. The future will be driven by Improved clinical outcome, innovative care, enhance consumer experience, dramatically increase efficiency and integrate clinical workflow.