1. Keep Your Wordpress Site “Plugged In”
Lewis Southwick, Vice President
For The Art Institute of Houston
Date: September 20, 2011
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2. What You Are In Store For
Keeping Your Wordpress Site “Plugged In”
– Why Should You Listen To Me
– WordPress Overview
– Plug Ins To Make Your Site Perform Better
– Plug Ins That Are Really Cool
– View The White Paper
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3. Forward Marketing – Reboot Your Marketing
Who Is Lewis Southwick and Why Is He Talking To Me Right Now
– Began in Internet Marketing in 1996
– Marketing Director For Largest E-tailer of Eyewear Until 2008
– Financial Services Industry Until 2010
– Private Consulting Since 2006
Forward Marketing
– Joined in 2010 – VP & Director of Marketing Research
– Full Service Internet Marketing Firm Specializing In The Following:
Market Research Brand Management
Website Design SEO & SEM
Content Management Website Analytics
Social Media Marketing Mobile Marketing & Development
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4. WordPress Overview
“WordPress” – the new buzz word
– An open source content management system and publishing platform
– Used by 14% of Alexa’s top 1 million websites
– Ever evolving, ever changing
– It’s FREE!
Plugins:
– Software component added to a site to enhance the functionality of the site
– Thousands of Wordpress plugins
– Custom plugins can be made for you at a very low cost
– There’s a plugin for that!
The Most Important Lesson In Choosing The RIGHT Plugin for your client
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5. Choosing Your Wordpress Plugins
The Most Important Lesson In Choosing The RIGHT Plugin for Your Client
– Pay attention to the ratings and reviews
– Stay within the designs of your industry/client voice/site design
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6. IT Wordpress Plugins
W3 Total Cache
– W3 Total Cache improves the user experience of your
site by improving your server performance, caching
every aspect of your site, reducing the download times
and improves conversion rates.
– Improves site performance by 10X
– Up to 80% bandwidth savings via minify and HTTP
compression of HTML, CSS, JavaScript and feeds
– "Instant" subsequent page views: browser caching
– Mobile support enables faster browsing on mobile devices
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7. IT Wordpress Plugins
Wordpress Backup to Drop Box
– WordPress Backup to Dropbox has been created to give you piece of mind that
your blog is backed up on a regular basis.Item
– Customized settings so that you can schedule
your back up
SMEStorage Multi-Cloud WP Backup
– Back your WordPress blog up to any one of
10 storage clouds
– Scheduled back up features
– A few of the cloud based storage services that work with SME: Amazon S3,
RackSpace Cloud Files, Box.net, Microsoft SkyDrive, Microsoft Live Mesh,
Google Docs, DropBox, Mezeo, FTP, and any WebDav enable cloud
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8. Website Analytics Wordpress Plugins
Google XML Sitemap Generator
– This plugin will generate a special XML sitemap
which will help search engines like Google, Bing,
Yahoo and Ask.com to better index your blog.
– Simplifies web spiders ability to see the complete
structure of your site and retrieve it more
efficiently
– The plugin supports all kinds of WordPress
generated pages as well as custom URLs
– Notifies all major search engines every time
you create a post about the new content.
– Customized settings to designate how frequent
search engines visit your site
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9. Website Analytics Wordpress Plugins
Google Analyticator
– Adds the necessary JavaScript code to enable
Google Analytics. Includes widgets for Analytics
data display.
– Eliminates the need to edit your template code to
begin logging data.
– Includes an admin dashboard widget that displays
a graph of the last 30 days of visitors, a summary
of site usage, the top pages, the top referrers, and
the top searches
– Supports outbound link tracking of all links on the
page, including links not managed by WordPress
– Google Analyticator also includes several widgets for displaying Analytics data in
the admin and on your blog.
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10. Website Analytics Wordpress Plugins
All in One Webmaster
– Sitemap submission to Google,Bing,Yahoo & Ask.
– Webmaster option for Google,Bing,Alexa,Yahoo, Compete.com, Quantcast,
Facebook & BlogCatalog.Item
– Adds your requested meta tags into header and java script code to footer of your
blog.Item
– Provides Warning/Success/Failure messages on sitemap submission
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11. Post/Page Editing Wordpress Plugins
TinyMCE Advanced Editor
– Enables the advanced features a WordPress WYSIWYG editor
– Imports all CSS classes from the main theme stylesheet and add them to a drop-
down list.
– Support for making and editing tables.
– In-line css styles.
– Advanced list and image dialogs that offer a lot of options.
– Search and Replace while editing.
– Support for XHTML specific tags and for (div based) layers.
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12. Post/Page Editing Wordpress Plugins
WP Super Edit
– WP Super Edit is a wysiwyg visual editor that adds functionality with more
buttons and customized editing plugins
– Drag and Drop interface for arranging the WordPress visual editor buttons.
– Access to built-in WordPress visual editor buttons and functions.
– Options for allowing users to configure visual editor settings; One editor setting
for all users, role based editor settings, and individual user editor settings.
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13. Email Marketing Wordpress Plugins
Contact Form 7
– Fully customizable email contact form
– Manages multiple contact forms
– Integrates custom fields, drop box menus, check boxes, radial buttons, text
fields, required fields, captcha verification, quiz, and file upload features
– 55 different language translations
– Allows for multiple recipients to
receive email from contact form
– Supports Ajax-powered submitting, CAPTCHA, Akismet spam filtering
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14. Email Marketing Wordpress Plugins
Constant Contact Wordpress Widget
– Constant Contact wordpress plug-in adds a constant contact widget signup form
to your website sidebar
– Very easy and no need any coding language
knowledge to use this plug-in. Once the widget is
ready, entered email addresses are automatically
stored into your constant contact account.
– Add Constant Contact widget email subscribe form
to your sidebar with Custom title, Custom text box caption, Custom button style,
Custom text box style
– Option to send auto thanks mail to subscriber
– Option to set from email address
– Auto mail to admin when new email subscribed
– Option to update email subject & email content
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15. Email Marketing Wordpress Plugins
SMS Text Message
– Allows a reader to submit their phone number
through a sidebar widget.
– Periodically send alerts, updates, etc via SMS to all
contacts at once
– Easy, simple administrative management interface
– Support for all the major wireless carriers
– Allows website to easily and quickly begin a new
marketing channel ~ SMS Messaging
– SMS text messaging is one of the fastest growing
marketing methods due to the spread of
mobile marketing
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16. Email Marketing Wordpress Plugins
Thank Me Later
– Automatically send a 'thank you' e-mail to those who comment
on your page
– Prompt visitors to further engage with your blog
– Create multiple e-mail messages and to send the message
after a pre-defined amount of time, making messages appear
more unique and people-friendly
Reply Me
– Send a email to author automatically while someone
reply his comment
– 100% Customizable content that is sent to commenter
– 4 languages available
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17. RSS Wordpress Plugins
Open In A New Window
– Opens external links in a new window, keeping your blog page in the browser so
you don't lose surfers to another site
– Automatically finds links generated in scripts or pasted into posts and comments
– Powered by javascript, so this will not work in iframe pages
RSS Footer
– Makes it easy to add a line of content to the beginning or
the end of all the articles in your feeds, for instance to display
a back link
– Choose to position the sentence before your content instead of the default after
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18. RSS Wordpress Plugins
WP RSS Import
– Import and display Feeds in your blog, use PHP, a
Widget or the Shortcode
– 39 different parameters can be set to customize
your RSS feed for optimal content and visual appeal
– 7 languages available for download
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19. Image & Video Display Wordpress Plugins
Shadowbox JS
– Online media viewing application that allows enlargements of images, text links
to images, video enlargements, and
– Supports all types of media.
– Highly customizable and anchor can be text, video, or image
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20. Image & Video
Ultimate Carousel FREE Video Gallery
– Nice 3D carousel for flash video galleries and YouTube videos
– YouTube ads minimized.
– Plugin size autoeditable.
– Video size customizable
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21. SEO Wordpress Plugins
SEO by Yoast
– All in one SEO solution for your WordPress site: SEO titles, meta descriptions,
XML sitemaps, breadcrumbs, and
robot directions
– Post title and meta description meta
box to change these on a per
post basis for ultimate SEO
– Focus keyword testing.
– Full page analysis functionality: see
what you need to do to further SEO
optimize your post content, page title,
headings, images etc.
– Meta Robots configuration:
Easily add noodp, noydir meta tags.
Easily noindex, or nofollow pages, taxonomies or entire archives
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22. SEO Wordpress Plugins
Automatic SEO Links
– Choose a word and a URL and this plugin will replace all matches in the posts
and pages of your site
– For each link, you can set:
Title, Target, and Rel
– In case the plugin finds
same word in a post, it will
only change the first one.
This is to avoid black seo
and inconveniences to
the users
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23. SEM/Bookmarking Wordpress Plugins
Sexy Bookmarks
– Adds an attractive social bookmarking menu to your posts, pages, index, or any
combination of the three
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24. SEM/Bookmarking Wordpress Plugins
Meet Your Commenters
– Displays web pages and social networks' profiles of your commentors in the
dashboard
– Displays web pages and profiles of those users in the dashboard, so you can
add them as friends if you are in the same social network
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25. SEM/Bookmarking Wordpress Plugins
Meet Your Commenters
– Displays web pages and social networks' profiles of your commentors in the
dashboard
– Displays web pages and profiles of those users in the dashboard, so you can
add them as friends if you are in the same social network
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26. SEM/Bookmarking Wordpress Plugins
Meet Your Commenters
– Displays web pages and social networks' profiles of your commentors in the
dashboard
– Displays web pages and profiles of those users in the dashboard, so you can
add them as friends if you are in the same social network
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27. YouTube Wordpress Plugins
Smart YouTube
– Smart Youtube plugin allows you to insert
full featured YouTube videos into your post,
comments and in RSS feed
– Supports playback of high quality videos,
works on iPhone, produces xHTML valid
code (unlike YouTube embed code),
allows you to view videos in fullscreen,
supports YouTube playlists (normal/HD)
and the new outube IFRAME embed code
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28. YouTube Wordpress Plugins
DB YouTube RSS
– Display widget with latest videos from user
RSS channel. You can set up username,
number of thumbnails and width of thumbnail
– There are two way to display this list: activate
widget DB YouTube RSS or place <?php
if(function_exists('db_yt_rss_markup'))
{ db_yt_rss_markup(); }; ?> in your templates
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29. Facebook Wordpress Plugins
Facebook Like Button
– Add the new Facebook Like Button to your wordpress blog with ease. Fully
configurable and
customizable to your likings.
– Configure where you want it
to be visible or you can
include it on single post with
short code
– Enables users to make
connections to your pages
and share content back to
their friends on Facebook
with one click
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30. Twitter Wordpress Plugins
Twitter Feed For Wordpress
– A simple Twitter feed that outputs your latest tweets in HTML into your page,
template or sidebar widget
– Customizable the number of tweets, and style of output
Twitter Goodies
– Shows your tweets on Page/Post/Widget area
– Three main services in ONE plugin:
– 1) Tweet Button Integration
– 2) Twitter Goodies - Profile Widget
– 3) Twitter Goodies - Search Widget
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31. Flickr Wordpress Plugins
Awesome Flickr Gallery
– Creates a photo gallery of your Flickr photos on your WordPress enabled
website enabling you to customize it the way you like it
– Aims at providing a simple yet customizable way to create clean and professional
looking Flickr galleries
– Fast and light - uses intelligent caching to load galleries instantly
– 2 Powerful slideshow options with thumbnail slider navigation
Awesome Flickr Gallery
– A gallery generator / lightbox view combo. Very easy to add to your post or page
using short tags or the text editor
– can also load a photoset, load descriptions of your images on the lightbox, add
images from the text editor, change image sizes of the lightbox.
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32. Mobile Wordpress Plugins
WP Touch
– WPtouch: A simple, powerful and elegant mobile
heme for your website. WPtouch automatically
transforms your WordPress blog into an iPhone
application
– WPtouch automatically transforms your WordPress
blog into an iPhone application-style theme, complete
with ajax loading articles and effects, when viewed
from iPhone, iPod touch, Android, Palm Pre,
Samsung touch and BlackBerry Storm/Torch
mobile devices
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33. Mobile Wordpress Plugins
Wordpress Mobile Pack
– Complete toolkit to help mobilize your WordPress site. It has
a mobile switcher, themes, widgets, and mobile admin pane
– Select themes based on the type of user that is visiting the
site, a selection of mobile themes, extra widgets, device
adaptation and a mobile administration panel to allow users
to edit the site or write new posts when out and about
– Device adaptation, including the rescaling of images,
intelligent splitting of articles and posts into multiple pages,
the simplifaction styles, and the removal of non-supported
media
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34. Some Really Cool Stuff
Image Sliders
Featured Content Gallery & WP Cycle
– Create a customizable rotating image gallery anywhere within your WordPress
site
– Choose your images and display categories, pages or posts with custom overlay
text and a thumbnail carousel. Custom options include gallery size, color, style
and more
– Example:
http://www.forwardm.com
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35. Some Really Cool Stuff
Democracy Widget
– Adds a sidebar widget poll or survey in just minutes
qTranslate
– Adds userfriendly multilingual content management and translation support into
WordPress
– qTranslate makes creation of multilingual content as easy as working with a
single language
AdRotate
– Add and manage the ads from the dashboard and show a random banner, or
multiple, on your site
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36. Some Really Cool Stuff
Page Flip Image Gallery
– Flipping Book WordPress Gallery plugin helps you to create Image Gallery with
Page Flip effects on your site
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37. Some Really Cool Stuff
WP Cumulus
– WP-Cumulus displays your tags and/or categories in 3D by placing them on a
rotating sphere
– It works just like a regular tags cloud, but is more visually exciting
http://www.dncommercial.net/
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38. Some Really Cool Stuff
Membership Site & Ebay Feed
WishList
– Creates a membership site with tiered access,
auto-renew, email marketing integration,
PHPBay
– phpBay Pro for WordPress is the best plugin on the
market for adding targeted keyword rich Ebay
auction listings to your pages or posts
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39. Keep Your Wordpress Site “Plugged In”
Lewis Southwick, Vice President
Ph: 713-449-2000
Email: info@forwardm.com
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