Crystal Pepsi was a hit at first, and people were excited about the new version of an old favorite.
But people soon lost interest and the novelty wore off, making it impossible for Crystal Pepsi to
gain a strong market share.
Research the Crystal Pepsi project and its lessons learned.
As the manager of the project managers, what would you have done to assist your project
managers to effectively get feedback from consumers that could have possibly helped in the
longevity of the new version