More Related Content Similar to We Built It, And They Didn't Come! (20) More from Lukas Fittl (11) We Built It, And They Didn't Come!22. Product
1. The Art of Launching Your MVP
2. Radically Different Value Propositions
3. The Ideation Switch
23. Product
1. The Art of Launching Your MVP
2. Radically Different Value Propositions
3. The Ideation Switch
24. Launch = Make your Product available
to (some) customers
Not: Press Launch!
25. What we had at Efficient Cloud:
TODO
IN PROGRESS
Task
Task
Task
Task
Task
DONE
Task
27. In a group of Developers,
its really dangerous to
just “get things done”
35. Dictates how fast you can learn
Experiment Scope
Your Runway
How long you can survive
36. Product
1. The Art of Launching Your MVP
2. Radically Different Value Propositions
3. The Ideation Switch
37. Hosting Company, this helps you
implement PaaS and still get a lot
of customers onto one server.
(But you need SSD drives.)
40. => Landing Page Test
But we just tested for testing’s sake,
we didn’t believe in that product at all.
41. Version 1: Analytics for Marketers
Version 2: Analytics for Startups
Version 3: Analytics for SaaS Startups
43. Product
1. The Art of Launching Your MVP
2. Radically Different Value Proposition
3. The Ideation Switch
54. Its ok to ignore your plan,
but focus on these
assumptions.
56. Don’t ever get too attached to
one single investor / customer / partner.
59. He loved the product & team, but
the numbers never justified an investment.
66. Users who See Something About You
User Energy
80%
Click!
60%
Click!
40%
20%
0%
Left the Site
75. Messaging is a journey without an end,
you will not reach perfection.
(but ideally people will still buy)
77. Continuously ask yourself:
Is this a good customer?
-> can be targeted & sold to
-> pays money
-> actually buys what you are selling
-> ideally you like them!
78. “We had a long discussion,
on doing this project at all right now.”
(2 months into the sales process)
80. Your Team determines your
Distribution methods
e.g. Don’t target the Enterprise
if you’re missing the know-how.