72. Your Product
Messaging A
Customer A
Your Product
Messaging A
Customer B
Your Product doesn’t need to change,
Yet Your Messaging Can Change Everything
77. Continuously ask yourself:
Is this a good customer?
-> can be targeted & sold to
-> pays money
-> actually buys what you are selling
-> ideally you like them!
78. “We had a long discussion,
on doing this project at all right now.”
(2 months into the sales process)