1. B.J. Fogg’s Conceptual Design
template
Edited by L.Galli
Template from: B.J. Fogg, Conceptual Designs, in B. Laurel (ed. by): Design Research, MIT Press 2003,
edited by L.Galli

2. B.J. Fogg Conceptual Designs Template
[Concept name here]
A conceptual design by [name of designers]
Template from: B.J. Fogg, Conceptual Designs, in B. Laurel (ed. by): Design Research, MIT Press 2003,
edited by L.Galli

3. B.J. Fogg Conceptual Designs Template
People’s perspective
• [info about people that might be
interested in your concept, first as users
or customers but also as stakeholders
in any other important way]
Template from: B.J. Fogg, Conceptual Designs, in B. Laurel (ed. by): Design Research, MIT Press 2003,
edited by L.Galli

4. B.J. Fogg Conceptual Designs Template
[Storyboard title here]
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feugiat, feugait iusto in, feugiat, feugait iusto in, feugiat, feugait iusto in,
dolore veniam laoreet dolore veniam laoreet dolore veniam laoreet
Template from: B.J. Fogg, Conceptual Designs, in B. Laurel (ed. by): Design Research, MIT Press 2003,
edited by L.Galli

5. B.J. Fogg Conceptual Designs Template
Sketch of [concept name]
• [show what you have accomplished with
some sort of sketch, either with a proper
drawing of using some quick-and-dirty
collage or photography or whatever
type of sketch helps in conveying your
idea, including e.g. a short video]
Template from: B.J. Fogg, Conceptual Designs, in B. Laurel (ed. by): Design Research, MIT Press 2003,
edited by L.Galli

6. B.J. Fogg Conceptual Designs Template
Features/Functionalities
• [What does this do? Outline the
features and functions]
Template from: B.J. Fogg, Conceptual Designs, in B. Laurel (ed. by): Design Research, MIT Press 2003,
edited by L.Galli

7. B.J. Fogg Conceptual Designs Template
Theoretical Justifications
• [Outline why you made the choices you
did, having in mind the disciplinary
background of your concept, possibly
referring also some sources in the
literature]
Template from: B.J. Fogg, Conceptual Designs, in B. Laurel (ed. by): Design Research, MIT Press 2003,
edited by L.Galli

8. B.J. Fogg Conceptual Designs Template
User research early results
• [Try to research your concept with some
sort of adequate evaluation technique,
even if it’s very early in the cycle. Put
the results here, using photos,
quotations if possible - they would be of
great value here]
Template from: B.J. Fogg, Conceptual Designs, in B. Laurel (ed. by): Design Research, MIT Press 2003,
edited by L.Galli

9. B.J. Fogg Conceptual Designs Template
Shortcoming of Design
• [Outline weaknesses in your design, be
self-critical]
Template from: B.J. Fogg, Conceptual Designs, in B. Laurel (ed. by): Design Research, MIT Press 2003,
edited by L.Galli

10. B.J. Fogg Conceptual Designs Template
Expansion - What else is
possible?
• [Other future or alternative features,
functionality, services, form factors etc.]
Template from: B.J. Fogg, Conceptual Designs, in B. Laurel (ed. by): Design Research, MIT Press 2003,
edited by L.Galli

11. B.J. Fogg Conceptual Designs Template
Next steps in Design Process
• [Outline what you would do next if you
were to continue working on this
project]
Template from: B.J. Fogg, Conceptual Designs, in B. Laurel (ed. by): Design Research, MIT Press 2003,
edited by L.Galli

12. B.J. Fogg Conceptual Designs Template
Summary
• [Recall key points and main benefits,
acknowledge credits, add contact infos]
Template from: B.J. Fogg, Conceptual Designs, in B. Laurel (ed. by): Design Research, MIT Press 2003,
edited by L.Galli