SlideShare une entreprise Scribd logo
1  sur  53
BUILDING SOCIAL WEB EXPERIENCE Euro IA summit Amsterdam 25.9.2008
LAURENT GOFFIN ,[object Object],[object Object],[object Object],[object Object],[object Object]
MY HUMBLE ROLE TODAY Sharing with you some key elements and findings identified to build successful social web experience
 
   Emakina group social network
WE HAVE ALL TO EMBRACE PRINCIPLES ,[object Object],[object Object],[object Object],[object Object],[object Object]
"People have been interacting with other people for much longer than the internet has been around, so give them the tools, and set them free" Rolf Skyberg
SIZE MATTER * because a social website without member is worth nothing * Community or network size
MEMBER ACQUISITION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Members are not connected to each other
Capitalize on people who knows already each other
Connectors allows friends of my friends to be my friends
MEMBER PROFILE IS ESSENTIAL ,[object Object],[object Object],[object Object],[object Object]
Propose connecting / socializing activities
Building a conversation
SOCIALIZING ACTIVITIES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WHICH  ACTIVITIES ? ,[object Object],[object Object],Forrester -  http://www.forrester.com/Groundswell/profile_tool.html
USER INTERFACE KEY QUALITIES ,[object Object],[object Object],[object Object],[object Object]
FOLKSONOMIES & SOCIAL WISDOM ,[object Object],[object Object],[object Object]
INFORMATION ARCHITECTURE ,[object Object],[object Object],[object Object],[object Object]
profile #1 THE STAR ,[object Object],[object Object],[object Object],[object Object]
profile #2 THE OPINION LEADER ,[object Object],[object Object],[object Object],[object Object]
profile #3 THE CONNECTOR ,[object Object],[object Object],[object Object]
profile #4 THE CURRATOR ,[object Object],[object Object],[object Object]
profile #5 THE ADDICT ,[object Object],[object Object],[object Object]
MEMBER  EGO ,[object Object],[object Object],[object Object]
individual  value maintain the tension    community  value
RESEARCH ,[object Object],[object Object],[object Object],[object Object],[object Object]
Touchgraph
Touchgraph
Touchgraph
[object Object],SOCIAL WEB PRESENCE DURING CONFERENCE
Microsoft surface Ubiquitous computing http://www.microsoft.com/surface/
I Bar Illustrate connexion between people
WE Information architects ,[object Object],[object Object],[object Object],[object Object]
Thanks… your questions are welcome
WE ARE HIRING ,[object Object],[object Object],[object Object]

Contenu connexe

Tendances

Social Networking in Drupal - Isaac SELF 2010
Social Networking in Drupal - Isaac SELF 2010Social Networking in Drupal - Isaac SELF 2010
Social Networking in Drupal - Isaac SELF 2010
Mediacurrent
 
Social media- an introduction Part 1
Social media- an introduction Part 1Social media- an introduction Part 1
Social media- an introduction Part 1
Sabrina Nagel
 
The challenge of social networking in the office
The challenge of social networking in the officeThe challenge of social networking in the office
The challenge of social networking in the office
Zu-leyka
 
Web 2.0 and PR
Web 2.0 and PRWeb 2.0 and PR
Web 2.0 and PR
MDaria
 

Tendances (20)

Presentación: Google + overview (Google, Maxie 2011)
Presentación: Google + overview (Google, Maxie 2011)Presentación: Google + overview (Google, Maxie 2011)
Presentación: Google + overview (Google, Maxie 2011)
 
Corporate Social Media
Corporate Social Media Corporate Social Media
Corporate Social Media
 
Coorporate Communication
Coorporate CommunicationCoorporate Communication
Coorporate Communication
 
Social networking tools for enterprises 3
Social networking tools for enterprises   3Social networking tools for enterprises   3
Social networking tools for enterprises 3
 
Social Networking in Drupal - Isaac SELF 2010
Social Networking in Drupal - Isaac SELF 2010Social Networking in Drupal - Isaac SELF 2010
Social Networking in Drupal - Isaac SELF 2010
 
How to build vibrant communities (updated)
How to build vibrant communities (updated)How to build vibrant communities (updated)
How to build vibrant communities (updated)
 
Social Networking For Events Part 2 of 3: Plans and Platforms
Social Networking For Events Part 2 of 3: Plans and PlatformsSocial Networking For Events Part 2 of 3: Plans and Platforms
Social Networking For Events Part 2 of 3: Plans and Platforms
 
Web 2.0
Web 2.0Web 2.0
Web 2.0
 
Flock Browser is Web 2.0
Flock Browser is Web 2.0Flock Browser is Web 2.0
Flock Browser is Web 2.0
 
Social media- an introduction Part 1
Social media- an introduction Part 1Social media- an introduction Part 1
Social media- an introduction Part 1
 
Blogging 101 - Creating a Buzz Around Town
Blogging 101 - Creating a Buzz Around TownBlogging 101 - Creating a Buzz Around Town
Blogging 101 - Creating a Buzz Around Town
 
The challenge of social networking in the office
The challenge of social networking in the officeThe challenge of social networking in the office
The challenge of social networking in the office
 
Putting Web 2.0 to Work
Putting Web 2.0 to WorkPutting Web 2.0 to Work
Putting Web 2.0 to Work
 
What's Next? A Preview of Archives 3.0
What's Next? A Preview of Archives 3.0What's Next? A Preview of Archives 3.0
What's Next? A Preview of Archives 3.0
 
Web 2.0 and PR
Web 2.0 and PRWeb 2.0 and PR
Web 2.0 and PR
 
Corporate social networks - world usability day
Corporate social networks  - world usability dayCorporate social networks  - world usability day
Corporate social networks - world usability day
 
Information Design for the New Web
Information Design for the New WebInformation Design for the New Web
Information Design for the New Web
 
New Paradigms for Using Computers
New Paradigms for Using ComputersNew Paradigms for Using Computers
New Paradigms for Using Computers
 
Social Networking for Events Part 1 of 3: Designing a Strategy
Social Networking for Events Part 1 of 3: Designing a StrategySocial Networking for Events Part 1 of 3: Designing a Strategy
Social Networking for Events Part 1 of 3: Designing a Strategy
 
SUGUK NW - 130430 - SharePoint Social
SUGUK NW - 130430 - SharePoint SocialSUGUK NW - 130430 - SharePoint Social
SUGUK NW - 130430 - SharePoint Social
 

Similaire à Building Social Web Experience - Euroia 2008

Web Communication
Web CommunicationWeb Communication
Web Communication
Maneer Khan
 
Chapter 11 – web 2 review
Chapter 11 – web 2 reviewChapter 11 – web 2 review
Chapter 11 – web 2 review
grainne
 
Social Media Web Marketing Nov 2009 Wk1
Social Media Web Marketing Nov 2009 Wk1Social Media Web Marketing Nov 2009 Wk1
Social Media Web Marketing Nov 2009 Wk1
PCM creative
 
Winnovation Network Introduction (3)
Winnovation Network Introduction (3)Winnovation Network Introduction (3)
Winnovation Network Introduction (3)
Olof Nordenstam
 

Similaire à Building Social Web Experience - Euroia 2008 (20)

Web Communication
Web CommunicationWeb Communication
Web Communication
 
Social Networking Fundamentals
Social Networking FundamentalsSocial Networking Fundamentals
Social Networking Fundamentals
 
SharePoint Fest Denver
SharePoint Fest DenverSharePoint Fest Denver
SharePoint Fest Denver
 
Work 2.0 Tech Best Practices Aenc
Work 2.0   Tech Best Practices   AencWork 2.0   Tech Best Practices   Aenc
Work 2.0 Tech Best Practices Aenc
 
Chapter 11 – web 2 review
Chapter 11 – web 2 reviewChapter 11 – web 2 review
Chapter 11 – web 2 review
 
Understanding What Matters: Social Media Workshop for the Vermont Arts Council
Understanding What Matters: Social Media Workshop for the Vermont Arts CouncilUnderstanding What Matters: Social Media Workshop for the Vermont Arts Council
Understanding What Matters: Social Media Workshop for the Vermont Arts Council
 
New and Not So New Social Media Channels
New and Not So New Social Media ChannelsNew and Not So New Social Media Channels
New and Not So New Social Media Channels
 
Fyronic seminar-software factorymeeting-sls
Fyronic seminar-software factorymeeting-slsFyronic seminar-software factorymeeting-sls
Fyronic seminar-software factorymeeting-sls
 
My LinkedIn Wish List
My LinkedIn Wish ListMy LinkedIn Wish List
My LinkedIn Wish List
 
Producing UBM's Geek's Guide to London
Producing UBM's Geek's Guide to LondonProducing UBM's Geek's Guide to London
Producing UBM's Geek's Guide to London
 
Social Media Web Marketing
Social  Media  Web  MarketingSocial  Media  Web  Marketing
Social Media Web Marketing
 
Social Media Web Marketing Nov 2009 Wk1
Social Media Web Marketing Nov 2009 Wk1Social Media Web Marketing Nov 2009 Wk1
Social Media Web Marketing Nov 2009 Wk1
 
Web 2.0 and Social Network for Enterprise
Web 2.0 and Social Network for EnterpriseWeb 2.0 and Social Network for Enterprise
Web 2.0 and Social Network for Enterprise
 
2009: The Year Of Engagement
2009: The Year Of Engagement2009: The Year Of Engagement
2009: The Year Of Engagement
 
How To Build Vibrant Communities Within The Enterprise
How To Build Vibrant Communities Within The EnterpriseHow To Build Vibrant Communities Within The Enterprise
How To Build Vibrant Communities Within The Enterprise
 
Winnovation Network Introduction (3)
Winnovation Network Introduction (3)Winnovation Network Introduction (3)
Winnovation Network Introduction (3)
 
Social media for international trade
Social media for international tradeSocial media for international trade
Social media for international trade
 
Web 2.0 Recruiting
Web 2.0 RecruitingWeb 2.0 Recruiting
Web 2.0 Recruiting
 
E-TECH Quarter4 MODULE 1 ICT and Multimedia
E-TECH Quarter4 MODULE 1 ICT and MultimediaE-TECH Quarter4 MODULE 1 ICT and Multimedia
E-TECH Quarter4 MODULE 1 ICT and Multimedia
 
workshop on Social media for HR executives
workshop on Social media for HR executives workshop on Social media for HR executives
workshop on Social media for HR executives
 

Dernier

+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
?#DUbAI#??##{{(☎️+971_581248768%)**%*]'#abortion pills for sale in dubai@
 
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Victor Rentea
 

Dernier (20)

Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
 
CNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In PakistanCNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In Pakistan
 
DBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor Presentation
 
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingRepurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
 
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
 
Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxCorporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptx
 
Introduction to Multilingual Retrieval Augmented Generation (RAG)
Introduction to Multilingual Retrieval Augmented Generation (RAG)Introduction to Multilingual Retrieval Augmented Generation (RAG)
Introduction to Multilingual Retrieval Augmented Generation (RAG)
 
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
 
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWEREMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
 
Understanding the FAA Part 107 License ..
Understanding the FAA Part 107 License ..Understanding the FAA Part 107 License ..
Understanding the FAA Part 107 License ..
 
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ..."I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
 
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot ModelMcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
 
MS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectorsMS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectors
 
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
 
WSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering DevelopersWSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering Developers
 
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
 
FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024
 
Platformless Horizons for Digital Adaptability
Platformless Horizons for Digital AdaptabilityPlatformless Horizons for Digital Adaptability
Platformless Horizons for Digital Adaptability
 

Building Social Web Experience - Euroia 2008