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Stephen Bennett, Centre for Social Impact @CSIsocialimpact 
Emma Tomkinson, Social Impact Measurement Network of Australia 
@emma_tomkinson @SIMNA_AU 
16 October 2014 
THE CASE FOR CHANGE – WHAT 
IS SOCIAL IMPACT? 
Cultural Development Collective #CDCSydney
Our goal for this evening 
For everyone here to: 
•have confidence to ask the right questions of themselves; 
•know what they need to ask of their department / organisation; and 
•be pleased they’ve already begun the journey.
3 
NAVIGATING MEASUREMENT
4 
IN CONTEXT: NOT-FOR-PROFIT SECTOR GROWTH 
*The illustration shows the NFP sector alongside National Accounts industries for comparative purposes. Note that the NFP sector 
contribution is also counted within some of these industries e.g. Health care and social assistance. 
Source: Australian Bureau of Statistics (2014) Australian National Accounts: Non-Profit Institutions Satellite Account, 2012-13 
(5256.0); Australian Bureau of Statistics (2013) Australian System of National Accounts (5204.0) 
68% 
36% 
33% 32% 
28% 
18% 17% 
14% 14% 
2% 
-2% 
-10.00% 
0.00% 
10.00% 
20.00% 
30.00% 
40.00% 
50.00% 
60.00% 
70.00% 
80.00% 
"NFP sector" Mining Professional, 
scientific and 
technical services 
Health care and 
social assistance 
Construction Financial and 
insurance services 
Gross Domestic 
Product 
Education and 
training 
Retail trade Accommodation 
and food services 
Manufacturing 
Industry growth rates in Australia (gross added value) 2006/7 - 2012/3*
5 
WHY DOES MEASURING OUTCOMES MATTER 
1. Learning, development and improved performance 
2. Communication and branding 
3. Accountability and compliance 
4. Increased efficiency 
5. Organisational sustainability 
6. For making a difference/for better outcomes 
Does anyone else feel like we 
could do better?
6 
GETTING ORGANISATIONALLY READY FOR 
MEASUREMENT 
1. Be clear about your purpose 
2. Be clear about why you are measuring 
3. Do you understand your organisations context 
for measurement? 
4. Do you understand how your program works?
7 
SELECTING AN APPROACH 
There are many different types of impact evaluation to measure and 
demonstrate impact 
There is no best approach – just ones more suitable than others: 
We're just starting to plan 
our evaluation. Which 
methods should we 
consider? 
All of them.
BRINGING IT TOGETHER 
1. Background 
• Why bother? Program and measuring 
• What do you already know? 
• What resources do you have? 
• Who are the stakeholders here? What’s their involvement, interest? 
• What’s at stake? 
• What else might need to be considered? 
2. Theory of change 
• What’s your theory of change? 
• How are you going to develop this? 
• If you already have one, is it sound? How do you know? 
8
SOCIAL IMPACT MEASUREMENT 
Telling a story of what you do and why it matters 
Count or proportion of social change occurring 
Using data to make decisions 
Demonstrating change is caused by an experience or event 
Performance management: continuous evaluation and improvement 
(Emma Tomkinson)
CDC 16 October 2014 event, social impact measurement
CDC 16 October 2014 event, social impact measurement
CDC 16 October 2014 event, social impact measurement
CDC 16 October 2014 event, social impact measurement
CDC 16 October 2014 event, social impact measurement
CDC 16 October 2014 event, social impact measurement
CDC 16 October 2014 event, social impact measurement
CDC 16 October 2014 event, social impact measurement
CDC 16 October 2014 event, social impact measurement
CDC 16 October 2014 event, social impact measurement
CDC 16 October 2014 event, social impact measurement
Contact details 
Stephen Bennett 
Research Officer 
Centre for Social Impact 
P+61 2 8936 0901 
E:s.bennett@unsw.edu.au 
@CSIsocialimpact 
www.csi.edu.au 
Emma Tomkinson 
NSW Committee Member 
Social Impact Measurement Network of Australia 
0424 614 612 
E: emma@emmatomkinson.com 
@emma_tomkinson 
www.emmatomkinson.com
What have you tried? 
•what was fun or helpful? 
•what was dreary or useless? 
•what’s in the way of doing more?
Did we achieve our goal? 
For everyone here to: 
•have confidence to ask the right questions of themselves; 
•know what they need to ask of their department / organisation; and 
•be pleased they’ve already begun the journey.
Think Outcomes is a two-day conference presented by CSI, the Australian Research Alliance for Children and Youth (ARACY) and the Social Impact Measurement Network Australia (SIMNA). 
thinkoutcomes.net.au 
10 small not-for-profit organisations has the chance to come toThink Outcomesfor FREE (there is no limit on the number of entries from each organisation). The deadline for entries is 30 October. Apply on the CSI website: 
http://www.csi.edu.au/think-outcomes-springtime-lottery/
•There are seven categories of Award to choose from. You can enter more than one category! 
•There is one Application Form and six questions to answer 
•Thedeadline for applications is 12 noon on Monday, 3 November2014. 
•More information online at www.simna.com.au.
•Excellence in Social Impact Measurement –NFP 
•Excellence in Social Impact Measurement –Government 
•Excellence in Social Impact Measurement –Corporate 
•Excellence in Social Impact Measurement –Philanthropic Foundation 
•Innovation in Social Impact Measurement –open to all sectors 
•Excellence in Collaboration in Social Impact Measurement – open to all sectors 
•Best newcomer to Social Impact Measurement –open to all sectors
•Australia’s only community of practice for social impact measurement 
•www.simna.com.au 
•Membership is free –get on the mailing list by submitting your email on the ‘contact us’ form 
•Upcoming events in Sydney: 23 October, 2 Dec 
•Contact: Lisa McGhee, Community Convenor 
•Email: lisa@simna.com.au

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CDC 16 October 2014 event, social impact measurement

  • 1. Stephen Bennett, Centre for Social Impact @CSIsocialimpact Emma Tomkinson, Social Impact Measurement Network of Australia @emma_tomkinson @SIMNA_AU 16 October 2014 THE CASE FOR CHANGE – WHAT IS SOCIAL IMPACT? Cultural Development Collective #CDCSydney
  • 2. Our goal for this evening For everyone here to: •have confidence to ask the right questions of themselves; •know what they need to ask of their department / organisation; and •be pleased they’ve already begun the journey.
  • 4. 4 IN CONTEXT: NOT-FOR-PROFIT SECTOR GROWTH *The illustration shows the NFP sector alongside National Accounts industries for comparative purposes. Note that the NFP sector contribution is also counted within some of these industries e.g. Health care and social assistance. Source: Australian Bureau of Statistics (2014) Australian National Accounts: Non-Profit Institutions Satellite Account, 2012-13 (5256.0); Australian Bureau of Statistics (2013) Australian System of National Accounts (5204.0) 68% 36% 33% 32% 28% 18% 17% 14% 14% 2% -2% -10.00% 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% "NFP sector" Mining Professional, scientific and technical services Health care and social assistance Construction Financial and insurance services Gross Domestic Product Education and training Retail trade Accommodation and food services Manufacturing Industry growth rates in Australia (gross added value) 2006/7 - 2012/3*
  • 5. 5 WHY DOES MEASURING OUTCOMES MATTER 1. Learning, development and improved performance 2. Communication and branding 3. Accountability and compliance 4. Increased efficiency 5. Organisational sustainability 6. For making a difference/for better outcomes Does anyone else feel like we could do better?
  • 6. 6 GETTING ORGANISATIONALLY READY FOR MEASUREMENT 1. Be clear about your purpose 2. Be clear about why you are measuring 3. Do you understand your organisations context for measurement? 4. Do you understand how your program works?
  • 7. 7 SELECTING AN APPROACH There are many different types of impact evaluation to measure and demonstrate impact There is no best approach – just ones more suitable than others: We're just starting to plan our evaluation. Which methods should we consider? All of them.
  • 8. BRINGING IT TOGETHER 1. Background • Why bother? Program and measuring • What do you already know? • What resources do you have? • Who are the stakeholders here? What’s their involvement, interest? • What’s at stake? • What else might need to be considered? 2. Theory of change • What’s your theory of change? • How are you going to develop this? • If you already have one, is it sound? How do you know? 8
  • 9. SOCIAL IMPACT MEASUREMENT Telling a story of what you do and why it matters Count or proportion of social change occurring Using data to make decisions Demonstrating change is caused by an experience or event Performance management: continuous evaluation and improvement (Emma Tomkinson)
  • 21. Contact details Stephen Bennett Research Officer Centre for Social Impact P+61 2 8936 0901 E:s.bennett@unsw.edu.au @CSIsocialimpact www.csi.edu.au Emma Tomkinson NSW Committee Member Social Impact Measurement Network of Australia 0424 614 612 E: emma@emmatomkinson.com @emma_tomkinson www.emmatomkinson.com
  • 22. What have you tried? •what was fun or helpful? •what was dreary or useless? •what’s in the way of doing more?
  • 23. Did we achieve our goal? For everyone here to: •have confidence to ask the right questions of themselves; •know what they need to ask of their department / organisation; and •be pleased they’ve already begun the journey.
  • 24. Think Outcomes is a two-day conference presented by CSI, the Australian Research Alliance for Children and Youth (ARACY) and the Social Impact Measurement Network Australia (SIMNA). thinkoutcomes.net.au 10 small not-for-profit organisations has the chance to come toThink Outcomesfor FREE (there is no limit on the number of entries from each organisation). The deadline for entries is 30 October. Apply on the CSI website: http://www.csi.edu.au/think-outcomes-springtime-lottery/
  • 25. •There are seven categories of Award to choose from. You can enter more than one category! •There is one Application Form and six questions to answer •Thedeadline for applications is 12 noon on Monday, 3 November2014. •More information online at www.simna.com.au.
  • 26. •Excellence in Social Impact Measurement –NFP •Excellence in Social Impact Measurement –Government •Excellence in Social Impact Measurement –Corporate •Excellence in Social Impact Measurement –Philanthropic Foundation •Innovation in Social Impact Measurement –open to all sectors •Excellence in Collaboration in Social Impact Measurement – open to all sectors •Best newcomer to Social Impact Measurement –open to all sectors
  • 27. •Australia’s only community of practice for social impact measurement •www.simna.com.au •Membership is free –get on the mailing list by submitting your email on the ‘contact us’ form •Upcoming events in Sydney: 23 October, 2 Dec •Contact: Lisa McGhee, Community Convenor •Email: lisa@simna.com.au