How to save Local Bookstores and your App
Originally given at BarCampOrlando 2010 at One-Eyed Jack's on Orange Avenue. 1. the future in review or several ways local bookstores could bounce back ryan price 2. 0 this is a story about selling books. 3. NO! we're going to talk about the future. 4. let's talk about giving up control in your world. 5. 1 UrbanThink! 6. it's not about dead trees. 7. it's the STORY stupid! 8. WHY? stories spread ideas. ask fox news. 9. one best-selling book has spread stories and created community for hundreds of years 10. community inspires stories 11. 2 one story-inspiring place is the boutique. 12. shops filled with niche products that can create one-of-a-kind experiences 13. 80% of sales communicate effectively customer comprehension speak to their needs 80 20 14. a boutique's secret sauce is creating a wow factor that customers take home 15. 3 how does it relate? 16. ? $1000 x 24 snobs $1 x 2400 users $24 x 100 storytellers 17. learn the laws of attraction. 18. your apps are telling stories. 19. what story are they sharing? 20. señor jobs understands experiences spread stories 21. 4 how do I help them tell their story? 22. what's your mission? 23. your passion got you into this 24. your mission reflects that 25. to inspire entertaining and unexpected interaction between patrons of the arts + artists + arts organizations bloggingfringe.com 26. if bookstores can update their missions communities can thrive 27. 5 the boutique can teach you to make apps. 28. in the near future businesses non-profits and media will change their missions or die trying. 29. THE MEDIA can't get a grip because it relies on a platform 30. “ ” the MEDIUM is the message marshall mcluhan 31. time for them to hop on the cluetrain 32. your medium is made of things like people relationships and all of the artifacts they leave behind. 33. what are these artifacts? more often than not they are your user's stories 34. think hard about the various breadcrumbs both you and your users are leaving behind long after they sign off 35. ryan price ryanpricemedia.com @liberatr floridacreatives.com ryanprice.org drupaleasy.com bloggingfringe.com likemind.us orlandoscene.tv
