Digital engagement strategy matrix

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A simple guide of how to make digital marketing and social media strategy amid the complexity of media and consumer chaotic environment powered by social media services.

Business

Digital Engagement Strategy Matrix

SEARCH/ORGANIC

PAID MEDIA

EARNED MEDIA

OWNED MEDIA

PRESENCE
TO BUILD ONLINE
GENERAL PUBLIC

INFLUENCERS
So

OBSERVORS

ADVOCACY
SOCIA Lo
LOCAL

TO EDUCATE
L COMMAND

TO ENGAGE
TO AWARD
SOCIAL
DATA MINING BUSINESS
Pho CENTRE
Mo
MOBIL VISUA
E L

PARTICIPATION

ENGAGEMENT
AWARENESS
ACCESSIBILITY

BY LIBLOG WEIBO.COM/LIBLOG
LIJIANSPORTS@GMAIL.COM

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