The document provides tips for building successful Web 2.0 services for libraries. It advises libraries to get to know user needs and technologies, build services that meet demonstrated needs rather than just being cool, allow staff time to work on projects, plan and market projects like other services, ensure projects align with library goals, and continually assess impact. It also suggests using web analytics and surveys to evaluate services.
16. • Get to know your population’s
needs/wants and the technologies they
use
• Build things that meet a demonstrated
need rather than what you think is cool
• Give staff time to work on 2.0 projects
• Plan for/market 2.0 projects the same
way you would any other
service/technology
• Make sure 2.0 projects are in-line with
library’s mission/goals
• Continually assess the impact of your 2.0
services and change or stop doing what
isn’t working
17. Assessing Web 2.0
Depends on your initial goals
• Web statistics
• Number of visitors (and their behavior),
subscribers, members/users/fans,
comments, tags, ratings, etc.
• Surveys and Focus Groups
• Satisfaction, utility, relevance, usability
• What information/services do they
want/need from the library
• What technologies do your patrons
use? (good for future planning)
18. Thanks!
mgfarkas@gmail.com
AIM: librarianmer
Links and presentation at
http://meredithfarkas.wetpaint.com
19. Photo Credits
• Gips http://www.flickr.com/photos/ciotka/136357642/ by clotka
• Digitage Web 2.0 http://flickr.com/photos/oceanflynn/315385916/ by ocean.flynn
• Long Range Plan Discussion
http://flickr.com/photos/maubrowncow/2763362494/ by Nebraska Library
Commission
• Toolbox full http://www.flickr.com/photos/zakh/337938459/ by Austin
ampersand Zak
• TBLC Annual Meeting http://flickr.com/photos/sylvar/287940515/ by Sylvar
• Slide from “If You Build It, Will They Care?”
http://www.slideshare.net/charbooth/if-you-build-it-will-they-care-1159058 By Char
Booth and Chris Guder.
• Chemistry library on Facebook
http://www.flickr.com/photos/libraryriot/2855148330/ by library riot
• UB Library on Facebook http://www.flickr.com/photos/inju/2949690631/ by inju
• Sprout attacks a kleenex box
http://www.flickr.com/photos/asimpledarksquid/1187308493/ by Squid!
• sunny day http://flickr.com/photos/iamthebestartist/2226165685/ by jessamyn