1. For improved policies
Research & Advice
http://destemvanvlaanderen2010.ivoxtools.be/ La Voix des Belges
The Ukrainian Voice http://depolitiekematchmaker2010.ivoxtools.be/
Jo Steyaert - +32 16 22 62 14
CONNECTING PEOPLE – GETTING PEOPLE TO VOTE
www.indigov.be
Interactive & informational vote tester
via web 2.0 & classical opinion polling

2. 1. THE CONCEPT IVOTE
Home/Info
Language choice Link with Social
Networks
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3. Step 2
Detailed comparisons for each
Step 1 statement, each question with
Participants give 1.Upfront collected answers
their opinion for • Voters / socio demo
each statement segments
• Politicians
• Political Parties
• Opion Leaders
• Famous people
• …
2. Friends on social networks
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4. Outcome 1
Results comparison Outcome 2
Match with: a person / a profile In-depth-analysis
Outcome 3
Notification & viral
effects on social media
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5. Making politics
2. ATTRACTING THE GENERAL PUBLIC
relevant by taking it CROSS MEDIA MARKETING
close to the people
Multi media
campaign
Radio – TV - newspapers
Dedicated
website, a
brand to breed
Integration on
TV- and
newspapersites
Video testimonials
and extra information
channels to justify
one’s opinions
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6. 3) THE MAIN DIFFICULTIES
Project management The questions are the question
 Time between announcement &  Designing the right questions & testing them
elections often very short in a short period of time
 Cross-media recruitment demands  Designing questions that the general public
cross-media partners understands are unidimensional and make it
 Getting politicians to participate possible to distinguish the different politicians
4) THE RESULTS
Facts Figures 2009 2010
(Flanders) (Belgium)
 We motivated large numbers of citizens to be
involved in elections Participants >220.000 > 900.000
 We informed them about politicians real views
 We helped them to make a grounded choice.
• 609.000 referrals in GOOGLE
• Results 4 x mentioned in TV News & mentioned by other newspapers & television stations
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