1. © 2011 Gaia Interactive Inc. 1

2. GAIA
INTERACTIVE
GaiaOnline
• 5-­‐6M
MAU
• High
Quality
Users,
High
ARPU
• 85%
N.
America
Facebook
• Monster
Galaxy
–
7.5MAU,
700K
DAU
• Strong
social
gamer
audience
• 2
AddiJonal
games
in
early
Q2
• Monster
Galaxy
Mobile
Q3
GAMES
Gonline
• 10M
MAU
• Heavy
interest
based
• Largest
anime
site
in
China
• Live
events
&
community
COMBINED
REACH
=
25M
MAU
© 2011 Gaia Interactive Inc. 2

3. Gaiaonline
Overview
Virtual
Shops
Art
Community
Games
Forums
KEY
HIGHLIGHTS
DEMOGRAPHICS
• Leading
online
hangout
on
the
web
• Avatar-­‐based
plaTorm
• Passionate,
high
loyalty
user
base
• Leading
desJnaJon
for
technology
and
art
talent
• Impressive
financial
results
• 5
Million
MAU
• 60%
Female,
40%
Male
Confidential – Do Not Distribute!
3

4. Monster
Galaxy
KEY
HIGHLIGHTS
• No.
16
Facebook
game
(AppData)
• Approx.
7.5M
MAU
• Approx.
700K
DAU
• ConJnual
growth
• Mobile
Version
Q3
4

5. Gaia’s
Strengths
Gaia
User
Base
o Gaia
Online
o Loyal
users
o High
ARPU
o Looking
for
new
content
o Gonline
o 10
million
MAU
with
heavy
anime
interest
(largest
anime
site
in
China)
o Facebook
games
o Monster
Galaxy
(No.
16
facebook
game
on
AppData:
7.5M
MAU)
o New
Title
(upcoming
Q2)
Scalable
Support
Teams
Knowledge
&
ExperPse
of
Social
Games
o Sales
team
o 8+
years
of
social
game
experience
o QA,
CS,
community
managers
o Self
development
experience
ExecuPon
Ability
o Human
resources
to
help
support
development,
creaJve,
&
sales
o Financial
resources
to
support
markeJng
© 2011 Gaia Interactive Inc. 5

6. Gaia
Social
Publishing
Gaia
Social
Publishing
will
partner
with
select
developers
to
publish
great
social
games
uJlizing
Gaia’s
strengths
to
compliment
developers’
games.
4
Offerings
of
Gaia’s
Social
Publishing:
Provide
Publisher
Support
Provide
User
Base
&
MarkePng
Implement
&
UPlize
Industry
Best
PracPces
OpPmize
&
Increase
ARPU
&
Revenue
© 2011 Gaia Interactive Inc. 6

7. Publishing
Possible
services
include:
Provide
server
hosJng
LocalizaJon
support
CRM
Real
data
analyJcs
Customer
support
Manage
payment
gateways
Manage
offers
Sales

8. User
base
&
MarkePng
Seeding
traffic
(13
million
English;
10
million
Chinese)
5-­‐6
million
MAU
(Gaia
Online)
7.5
million
MAU
(Gaia
Social)
10
million
MAU
(Gonline
-­‐
China)
Cross-­‐promoPonal
Toolbar
OpPmizaPon
3rd
party
toolbars
Gaia
network
toolbar
Facebook
MarkePng
Various
strategy
based
on
Jtles

9. Best
PracPces
&
DirecPon
Guidance
ImplemenPng
Social
Mechanics
Virility
Email
strategy
Social
game
play
mechanics
Increase
purchase
desire
Content
DirecPon
AnalyJcs
Guidance
on
what
users
want
Best
pracJces
of
compeJtors’
games
Seasonal
&
market
trends
Facebook
direcJon
OpPmize
ARPU
Apply
experJse
to
increase
&
retain
high
revenue

10. Contact
InformaPon
Richard
Chae
Director,
Business
Development
rchae@gaiaonline.com
Mobile
(Korea)
010-­‐3202-­‐4602
Mobile
(US)
408-­‐396-­‐4602
10