2011 saw businesses jump into social media. With the changing consumer buying habits, however, businesses really need to consider building a strategy that delivers quality content, consistently to a community of people.

1. Understanding the Social Media
Puzzle

2. Where Is Everyone?

3. Source: http://go.hubspot.com/ebook-100-mktg-charts/

4. 2/3 of adults internet users use social sites
(only number two to email according to Pew Research)
Facebook will reach over 1 billion users in
the first quarter of 2012.
– Over 50% are active daily (Facebook)
– Over 350 million access Facebook through their
mobile devices (Facebook)

5. Source: http://go.hubspot.com/ebook-100-mktg-charts/

6. What Does This Mean For Your Business?

7. Source: http://go.hubspot.com/ebook-100-mktg-charts/

8. Consumer Buying Cycle
Reviews Website
Social
Blog
Network

9. Source: http://www.hubspot.com/marketing-ebook/the-social-media-data-stacks/

10. Source: http://www.hubspot.com

11. Source: http://www.hubspot.com

12. Where should you focus?
Content Community
Strategy

13. Content Needs To Be User
Focused
Share or Solve; Don’t Shill
“(Provide) high value to your customers, in
whatever way resonates best with them.”
Source: Content Rules

14. Indium Corporation – Clinton, NY
Manufacturer and supplier of specialty solders
73 subject specific blogs
12-15 additional independent blogs
Key word specific strategy
600% rise in customer contacts in one quarter
HubSpot - Cambridge, MA
Sells marketing software
3-4 Marketing Posts per day
Free webinars, marketing reports, e-books, tools
5,000-10,000 clicks within 3 days of the most popular posts
posts with approximately 900 people visiting the
website generating on average 135 new customers
Source: Content Rules

15. Source: http://www.hubspot.com

16. Source: http://go.hubspot.com/ebook-100-mktg-charts/

17. IBM
Produced and in-house video series called
“The Art of the Sale,” distributed it to friends
and put in newsletter. It started to spread.
Since the initial video in 2006 they now have 8
videos that have been translated in to several
languages. This tied with the 17,000 internal blogs
plus thousands of external blogs has build a community
with a 114 year old business.
Source:
http://www.davidmeermanscott.com/documents/Viral_Marketing.pdf
Blendtec - manufacturer of commercial blenders
Owner Tom Dickson loves to blend things. In 2006 he launched his first
“Will it Blend” videos.
Today they have 116 videos and over 184 million views with increased in
retail sales of reportedly over 700% .

18. The Key Is Strategy, Tactics and Resources.
Strategy
Goal: What is your long term and short term goals for
Social Media?
Audience: Who are you talking to? What are their challenges?
How do you solve their challenges?
Where: What platforms will you use? Where does your
client go for information?

19. Tactics
Knowledge: What do you already know how to do? What do
you need to learn? Where can you learn or purchase what
you need?
What and How Often: What type of content will you produce?
What type of community do you want to develop (or tap into)?
How often will you post?
Resources
Although many of the platforms are free, companies need to dedicate
personnel and financial resources to successfully execute social media
marketing.

20. Jen Vondenbrink
jen@yourlifesimplified.com
For more information check out:
Facebook: http://www.facebook.com/Life.Simplified.Busines
Twitter: @JVSimplified
LinkedIn: http://www.linkedin.com/in/jenvondenbrink
Website: http://yourlifesimplified.com
Blog: http://yourlifesimplified.com/speaker-coach