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I S D E A D ?
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Press
ReleaseI S D E A D ?
PressRelease Is Dead?
SAD BEAR
THEANNOUNCEMENTMODECHERISHED
BYEVERYORGANIZATION
i.e. THE PRESS RELEASE
(TO ANNOUNCE NEW PRODUCT,
NEW SERVICE, EARNINGS OR
CHANGE OF CEO)
IS DEAD?
“WE’REDELIGHTEDTOANNOUNCE…”
IS DEAD
PressRelease Is Dead?
SAD BEAR
“(QUOTEBYTHECEO)”
IS DEAD?
PressRelease Is Dead?
SAD BEAR
PressRelease Is Dead?
SAD BEAR
KEY MESSAGES
IS DEAD?
CREATIVETITLES
FORPRESSRELEASE
IS DEAD?
PressRelease Is Dead?
SAD BEAR
PRESS RELEASE
IS AS DEAD AS…
PressRelease Is Dead?
SAD BEAR
Typewritters?
PressRelease Is Dead?
SAD BEAR
Fax Machines?
PressRelease Is Dead?
SAD BEAR
Print Newspapers?
PressRelease Is Dead?
SAD BEAR
Traditional Journalism?
wait a minute…
THE PRESS RELEASEI S N O T D E A D …
maybe…
ITISNOWCHANGINGFORM?
perhaps…
ITISTRANSMOGRIFYING
LIKE OTHER MEDIA…
INTOMORETHANJUSTWORDS
PressRelease Is Dead?
SAD BEAR
LEARNED FROM…
maybeit has
MH370
KIKI
so, a modern press release has…
PressRelease Is Dead?
SAD BEAR
THEMODERNPRESSRELEASENOWHAS
TO BRING NEWSTO LIFE
PICTURES VIDEO
INFOGRAPHICS SOUND
PressRelease Is Dead?
SAD BEAR
PICTURES
A police officer runs across
Martin Place near Lindt cafe,
where hostages are being …
PressRelease Is Dead?
SAD BEAR
PICTURES
tindakan segelintir
penyokong Harimau Malaya
melemparkan botol air ke
arah penyokong Vietnam
menambah lagi ketegangan
kedua-dua penyokong
PressRelease Is Dead?
SAD BEAR
VIDEO
PressRelease Is Dead?
SAD BEAR
INFOGRAPHICS
PressRelease Is Dead?
SAD BEAR
INFOGRAPHICS
PressRelease Is Dead?
SAD BEAR
INFOGRAPHICS
PressRelease Is Dead?
SAD BEAR
SOUND
therefore, press release has taken a new shape…
A NEW SHAPE
&
IT HAS TAKEN …
HASMORENARRATIVE
BRAND JOURNALISM
IT IS ABOUT…
PressRelease Is Dead?
SAD BEAR
A STORY
TELL
TOMERITMEDIASPACE
PressRelease Is Dead?
SAD BEAR
NOLONGERWRITTEN,
APPROVED&SENT
PRESSRELEASEARE
TOANEWSWIRE
PressRelease Is Dead?
SAD BEAR
• Offers of interviews with high level executives
PRESS RELEASE IS NOW OFFERED WITH
A STORY
• Offers of a b-roll video that can be spliced into an online report
• Offers a series of pictures that can be weaved into a slide show
PressRelease Is Dead?
SAD BEAR
MEDIA ISHUNGRY FOR
THE
CONTENT
PressRelease Is Dead?
SAD BEAR
24/7CONTENT
PressRelease Is Dead?
SAD BEAR
MUST PROVIDE
COMPANIES
THESE CONTENT
PressRelease Is Dead?
SAD BEAR
EVENTHETRADITIONALPRESSRELEASEIS
BIGGEST MISTAKEWITH PRESS RELEASE,
IT IS DULL ANDWORDY
PressRelease Is Dead?
SAD BEAR
• VISUALS (PHOTO & VIDEO & INFORGRAPHICS)
EDITORS NEED MORE THAN JUST WORDS
THEY NEED…
• STORY TELLING
• CONTENT-READY RELEASE
so, is the press release really dead?
Press
Release
S O , I S T H E
D E A D ?
PressRelease Is Dead?
SAD BEAR
NO!
TIME
IT HAS JUST
CHANGEDWITH
PressRelease Is Dead?
SAD BEAR
PR
C A N W E C O N C L U D E , T H E R E F O R E , L I K E YO U
T O D A Y H A S
SOUL
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