3. PressRelease Is Dead?
SAD BEAR
THEANNOUNCEMENTMODECHERISHED
BYEVERYORGANIZATION
i.e. THE PRESS RELEASE
(TO ANNOUNCE NEW PRODUCT,
NEW SERVICE, EARNINGS OR
CHANGE OF CEO)
IS DEAD?
49. PressRelease Is Dead?
SAD BEAR
THEMODERNPRESSRELEASENOWHAS
TO BRING NEWSTO LIFE
PICTURES VIDEO
INFOGRAPHICS SOUND
50. PressRelease Is Dead?
SAD BEAR
PICTURES
A police officer runs across
Martin Place near Lindt cafe,
where hostages are being …
51. PressRelease Is Dead?
SAD BEAR
PICTURES
tindakan segelintir
penyokong Harimau Malaya
melemparkan botol air ke
arah penyokong Vietnam
menambah lagi ketegangan
kedua-dua penyokong
62. PressRelease Is Dead?
SAD BEAR
• Offers of interviews with high level executives
PRESS RELEASE IS NOW OFFERED WITH
A STORY
• Offers of a b-roll video that can be spliced into an online report
• Offers a series of pictures that can be weaved into a slide show
66. PressRelease Is Dead?
SAD BEAR
EVENTHETRADITIONALPRESSRELEASEIS
BIGGEST MISTAKEWITH PRESS RELEASE,
IT IS DULL ANDWORDY
67. PressRelease Is Dead?
SAD BEAR
• VISUALS (PHOTO & VIDEO & INFORGRAPHICS)
EDITORS NEED MORE THAN JUST WORDS
THEY NEED…
• STORY TELLING
• CONTENT-READY RELEASE