The residential market continues to dominate countertop demand despite being unfavorably impacted by a decrease in real residential improvement and repair expenditures and the collapse of new housing construction between 2005 and 2010.

1. Countertops
Published:September 2011
No.Of Pages:374
Price:US $ 5100
Report Summary
US demand to rise 4.7% annually through 2015
US demand for countertops in area terms is forecast to advance 4.7 percent per
year to 750 million square feet in 2015, a rebound from the 2005-2010 period.
During those years demand for countertops contracted in light of macroeconomic
recessionary conditions and a downturn in the housing market. Going forward,
continued improvement in the housing market, lower unemployment and greater
credit availability will provide incentive for consumers to reinvest in their homes,
where kitchen and bathroom remodels are common and countertop installation is a
primary activity. A rebound in new housing construction will also promote greater
countertop demand. This increase in countertop area demand will also provide
gains in value terms, and keep growing market penetration of high value
countertop materials, such as natural stone and engineered stone.
Remodeling segment to support residential market
The residential market continues to dominate countertop demand despite being
unfavorably impacted by a decrease in real residential improvement and repair
expenditures and the collapse of new housing construction between 2005 and 2010.
Through 2015, the large remodeling segment will support gains in the residential
market, as residential improvement and repair expenditures are set to increase,
and kitchen and bathroom renovation projects are among the most common home
improvement projects. Homeowners frequently replace older or worn countertops
and vanity tops with more attractive and larger surfaces during renovation. Gains in
demand for countertops in the residential market will further be promoted by the
rebound in housing completions from the depressed levels of 2010. Not only will an
increase in housing completions boost area demand for countertops, but
homebuilders looking to make their homes more marketable will add such
amenities as higher value countertop materials, such as natural stone, engineered
stone and solid surface countertops.
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2. Increases in nonresidential construction and transportation equipment production
will provide opportunities in the smaller nonresidential and nonbuilding countertop
markets. Best prospects in the nonresidential countertop market will be in the office
and commercial segment, as these buildings install countertops in lunchrooms and
other foodservice areas, and bathrooms. Countertop demand in nonbuilding
applications is forecast to rise, spurred by rebounding production of recreational
boats and vehicles, as well as civilian aircraft, which often have countertops.
Engineered, natural stone to register strongest gains
Laminate countertops will continue to lead the market, both in value and area
terms, but countertops made from engineered and natural stone will experience the
strongest gains through 2015. Consumers view these materials as durable,
aesthetically pleasing surfaces that are highly resistant to scratches and extreme
temperatures. Engineered stone will benefit from its resistance to biological
contaminants and its resemblance to natural stone, while remaining impervious to
moisture. Historically, natural stone materials were only used in luxury homes.
However, a drop in the average price for granite (partially due to an increase in low
cost imports) has widened the availability of this material to a larger portion of the
population.
Table of Contents
INTRODUCTION
I. EXECUTIVE SUMMARY
II. MARKET ENVIRONMENT
General
Macroeconomic Environment
Consumer Trends
Personal Consumption Expenditures
Consumer Financing
Demographic Trends
Residential Building Construction
New Housing Units
Housing Stock
Improvements & Repairs
Nonresidential Building Construction
Nonresidential Building Improvements & Repairs
Nonbuilding Construction
Transportation Equipment
Regulatory Considerations
Environmental Considerations
Green Materials

3. Waste Management
Radon Gas
Formaldehyde
Pricing Trends
Natural Stone
Engineered Stone
Solid Surface
Cast Polymers
Laminates
Tile
World Market
Western Europe
Asia/Pacific
Other Regions
Foreign Trade
Solid Surface Materials
Engineered Stone
Tile
Granite
Other Natural Stone Types
Laminates
Cast Polymers
III. SURFACE MATERIALS
General
Area Outlook
Value Outlook
Installation Costs
Laminates
Characteristics
Suppliers & Fabricators
Solid Surface Materials
Characteristics
Suppliers & Fabricators
Natural Stone
Types
Granite
Other Natural Stone
Limestone
Marble
Slate
Soapstone
All Others
Suppliers & Fabricators
Engineered Stone

4. Characteristics
Suppliers & Fabricators
Tile
Ceramic
Porcelain
Other Tiles
Cast Polymers
Characteristics
Fabricators
Other Materials
Stainless Steel
Wood
Recycled Materials
Concrete
All Other
Glass
Other Metals
Other Materials
IV. PRODUCTS
General
Value Outlook
Area Outlook
Kitchen Countertops
New
Demand by Market
Demand by Material
Remodeling
Demand by Market
Demand by Material
Bathroom Countertops
New
Demand by Market
Demand by Material
Remodeling
Demand by Market
Demand by Material
Other Countertops

5. New
Demand by Market
Demand by Material
Remodeling
Demand by Market
Demand by Material
V. MARKETS
General
Residential Construction
Demand by Product
Demand by Application
Demand by Material
Demand by Housing Type
Single-Family
Multifamily
Manufactured Housing
Nonresidential Building Construction
Demand by Product
Demand by Application
Demand by Material
Demand by Building Type
Institutional
Office & Commercial
Industrial
Other Nonresidential Building
Nonbuilding
Demand by Product
Demand by Application
Demand by Material
VI. REGIONAL DEMAND
General
Regional Demographic & Economic Trends
Population Patterns
Economic Outlook
Construction Activity
Housing Trends
Regional Demand for Countertops
Northeast

6. New England
Middle Atlantic
Midwest
East North Central
West North Central
South
South Atlantic
East South Central
West South Central
West
Mountain
Pacific
VII. INDUSTRY STRUCTURE
General
Laminates
Solid Surface
Natural Stone
Engineered Stone
Tile
Cast Polymers & Other Materials
Market Share
Laminates
Solid Surface Materials
Engineered Stone
Competitive Strategies
Research & Development
Manufacturing
Distribution
Marketing
Cooperative Agreements
Company Profiles
American Marazzi Tile, see Marazzi Group
Aristech Acrylics LLC
Baker (Craig) Marble Company Incorporated
Benchmark
Boos (John) & Company
Breton SpA
CaesarStone
Cambria

7. CCM Enterprises
Cheil Industries Incorporated
Cosentino SA
Coveright Surfaces Holding GmbH
Dakota Granite Company
Dal-Tile, see Mohawk Industries
DuPont (EI) de Nemours
Duracite
Fletcher Building Limited
Formica, see Fletcher Building
Hanwha Group
Hartson-Kennedy Cabinet Top Company Incorporated
Hundman Lumber Companies
Illinois Tool Works Incorporated
Innovative Global Brands LLC
InPro Corporation
LG Hausys Limited
Marazzi Group SpA
Mohawk Industries Incorporated
Panolam Industries International Incorporated
Precision Countertops Incorporated
Rocksolid Granit USA Incorporated
RSI Holding Corporation
Safas Corporation
Sta-Care Incorporated
Swan Corporation
Transolid LLC
Valley Countertops Industries Limited
Vangura Surfacing Products Incorporated
VT Industries Incorporated
Wilsonart International, see Illinois Tool Works
Additional Companies Mentioned in Study
LIST OF TABLES
SECTION I -- EXECUTIVE SUMMARY
Summary Table
SECTION II -- MARKET ENVIRONMENT
1 Macroeconomic Indicators
2 Personal Consumption Expenditures
3 Consumer Financing Environment, 2000-2010
4 Population & Households
5 Residential Building Construction Expenditures
6 New Housing Indicators
7 Housing Stock by Type
8 Residential Improvement & Repair Expenditures

8. 9 Nonresidential Building Construction Expenditures
10 Nonresidential Building Improvement & Repair Expenditures
11 Nonbuilding Construction Expenditures
12 Transportation Equipment Shipments
13 Selected Fabricated Countertop Prices
SECTION III -- SURFACE MATERIALS
1 Countertop Demand by Material in Area Terms
2 Countertop Demand by Material in Value Terms
3 Laminate Countertop Demand
4 Solid Surface Countertop Demand
5 Natural Stone Countertop Demand
6 Granite Countertop Demand
7 Other Natural Stone Countertop Demand
8 Engineered Stone Countertop Demand
9 Tile Countertop Demand
10 Cast Polymer Countertop Demand
11 Other Materials Countertop Demand
SECTION IV -- PRODUCTS
1 Countertop Demand by Product
2 Kitchen Countertop Demand
3 Kitchen Countertop Demand in New Applications
4 Kitchen Countertop Demand in Remodeling Applications
5 Bathroom Countertop Demand
6 Bathroom Countertop Demand in New Applications
7 Bathroom Countertop Demand in Remodeling Applications
8 Other Countertop Demand
9 Other Countertop Demand in New Applications
10 Other Countertop Demand in Remodeling Applications
SECTION V -- MARKETS
1 Countertop Demand by Market & Application
2 Residential Countertop Demand by Product & Application
3 Residential Countertop Demand by Material
4 Residential Countertop Demand by Housing Type
5 Single-Family Countertop Demand by Product & Application
6 Multifamily Housing Countertop Demand by Product & Application
7 Manufactured Housing Countertop Demand by Product & Application
8 Nonresidential Building Countertop Demand by Product & Application
9 Nonresidential Building Countertop Demand by Material
10 Nonresidential Building Countertop Demand by Building Type
11 Institutional Countertop Demand
12 Office & Commercial Countertop Demand
13 Industrial Countertop Demand
14 Other Nonresidential Building Construction Countertop Demand

9. 15 Nonbuilding Countertop Demand by Product & Application
16 Nonbuilding Countertop Demand by Material
SECTION VI -- REGIONAL DEMAND
1 Population by Region
2 Gross Domestic Product by Region
3 Construction Expenditures by Region
4 Regional Housing Indicators
5 Countertop Demand by Region
6 Northeast Countertop Demand
7 Midwest Countertop Demand
8 South Countertop Demand
9 West Countertop Demand
SECTION VII -- INDUSTRY STRUCTURE
1 US Countertop Material Sales by Supplier, 2010
2 Selected Cooperative Agreements
LIST OF CHARTS
SECTION II -- MARKET ENVIRONMENT
1 Year of Construction of Housing Stock, 2010
SECTION III -- SURFACE MATERIALS
1 Countertop Demand by Material in Area Terms, 2010
2 Countertop Demand by Material in Value Terms, 2010
SECTION V -- MARKETS
1 Residential Countertop Demand by Housing Type, 2010
SECTION VI -- REGIONAL DEMAND
1 Countertop Demand by Region, 2010
SECTION VII -- INDUSTRY STRUCTURE
1 Laminate Countertop Industry Flow Chart
2 Solid Surface Countertop Industry Flow Chart
3 US Countertop Materials Market Share, 2010
4 Laminate Countertop Materials Market Share, 2010
5 Solid Surface Countertop Materials Market Share, 2010
6 Engineered Stone Countertop Materials Market Share, 2010

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