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Does	
  your	
  small-­‐staff	
  organiza3on	
  manage	
  its	
  own	
  website	
  or	
  technology	
  needs	
  on	
  a	
  
limited	
  budget?	
  Learn	
  what	
  tools	
  are	
  available	
  for	
  FREE	
  or	
  at	
  a	
  low	
  cost	
  that	
  can	
  help	
  
you	
  evaluate	
  your	
  site,	
  streamline	
  opera3ons,	
  assist	
  staff	
  in	
  working	
  more	
  efficiently,	
  
and	
  explore	
  strategies	
  to	
  help	
  you	
  spend	
  your	
  money	
  wisely.	
  You’ll	
  also	
  discover	
  some	
  
of	
  the	
  basics	
  search	
  engine	
  op3miza3on	
  (SEO)	
  and	
  search	
  engine	
  marke3ng	
  (SEM).	
  




                                                                                                                                             1	
  
2	
  
3	
  
4	
  
5	
  
6	
  
7	
  
How	
  to	
  Plan	
  a	
  Successful	
  SEO	
  Campaign	
  
I	
  love	
  working	
  with	
  clients	
  who	
  bring	
  energy	
  and	
  enthusiasm	
  to	
  an	
  SEO	
  campaign.	
  It’s	
  great	
  to	
  want	
  to	
  jump	
  in	
  and	
  get	
  started	
  on	
  new	
  content	
  
development,	
  link	
  building,	
  blogging,	
  and	
  so	
  forth.	
  But	
  first,	
  that	
  energy	
  and	
  enthusiasm	
  has	
  to	
  be	
  channeled	
  into	
  crea3ng	
  a	
  plan	
  that	
  outlines	
  the	
  
strategies	
  and	
  tac3cs	
  that’ll	
  be	
  used.	
  
Step	
  1:	
  Set	
  Goals	
  
The	
  first	
  step	
  in	
  an	
  SEO	
  plan	
  is	
  to	
  set	
  goals.	
  What	
  problems	
  do	
  you	
  hope	
  the	
  SEO	
  project	
  will	
  solve?	
  You	
  might	
  need	
  more	
  organic	
  traffic,	
  more	
  sales	
  
of	
  your	
  red	
  widgets,	
  more	
  sign-­‐ups	
  to	
  your	
  newsle]er	
  or	
  community,	
  or	
  more	
  contacts	
  via	
  a	
  lead	
  genera3on	
  form.	
  The	
  ques3on	
  I	
  like	
  to	
  ask	
  at	
  this	
  
early	
  stage	
  is,	
  How	
  will	
  we	
  measure	
  success?	
  Answer	
  that	
  ques3on	
  and	
  you	
  have	
  your	
  goals.	
  
Step	
  2:	
  Establish	
  Your	
  SEO	
  Team	
  
This	
  is	
  easy	
  if	
  you’re	
  a	
  one-­‐man-­‐band	
  or	
  a	
  company	
  with	
  only	
  a	
  few	
  employees.	
  But	
  if	
  you’re	
  a	
  small	
  business	
  with	
  mul3ple	
  departments	
  in	
  your	
  
organiza3on,	
  it’s	
  impera3ve	
  to	
  establish	
  at	
  the	
  start	
  who	
  will	
  be	
  the	
  primary	
  drivers	
  of	
  your	
  SEO	
  campaign.	
  A	
  typical	
  SEO	
  project	
  will	
  touch	
  your	
  
Marke3ng,	
  Product,	
  PR,	
  and	
  IT/Tech	
  departments.	
  And	
  it’ll	
  obviously	
  need	
  sign-­‐off	
  at	
  the	
  execu3ve	
  level.	
  
This	
  is	
  also	
  a	
  good	
  3me	
  to	
  discuss	
  other	
  resources	
  that	
  will	
  be	
  needed.	
  For	
  example,	
  do	
  you	
  have	
  an	
  analy3cs	
  program	
  tracking	
  web	
  site	
  traffic,	
  or	
  
do	
  you	
  need	
  to	
  choose	
  one?	
  If	
  you	
  plan	
  to	
  launch	
  a	
  blog,	
  do	
  you	
  have	
  a	
  good	
  writer	
  with	
  a	
  blogger’s	
  personality?	
  Know	
  what	
  you	
  have	
  and	
  what	
  
you	
  need	
  in	
  terms	
  of	
  people	
  and	
  resources.	
  
Step	
  3:	
  Iden>fy	
  Your	
  Audience	
  
Chances	
  are	
  you	
  get	
  a	
  variety	
  of	
  people	
  visi3ng	
  your	
  web	
  site,	
  but	
  do	
  you	
  know	
  which	
  type	
  of	
  person	
  tends	
  to	
  become	
  a	
  customer	
  most	
  oben?	
  You	
  
might	
  have	
  a	
  product	
  that	
  appeals	
  mainly	
  to	
  men/husbands,	
  but	
  studies	
  suggest	
  that	
  major	
  purchases	
  are	
  usually	
  decided	
  by	
  women/wives.	
  Know	
  
your	
  audience	
  and	
  you’ll	
  be	
  able	
  to	
  tailor	
  your	
  copy	
  for	
  be]er	
  SEO	
  success.	
  
Step	
  4:	
  Choose	
  Appropriate	
  Strategies/Tac>cs	
  
There’s	
  no	
  fixed	
  solu3on	
  here.	
  Every	
  company	
  is	
  unique,	
  and	
  every	
  SEO	
  campaign	
  has	
  to	
  be	
  unique,	
  too.	
  Knowing	
  your	
  goals,	
  your	
  available	
  
resources,	
  and	
  your	
  intended	
  audience	
  will	
  help	
  you	
  choose	
  the	
  right	
  strategies	
  and	
  tac3cs	
  for	
  your	
  SEO	
  campaign.	
  Be	
  careful	
  not	
  to	
  try	
  too	
  much	
  
at	
  the	
  start.	
  I	
  believe	
  it’s	
  be]er	
  to	
  move	
  slowly	
  and	
  do	
  a	
  few	
  things	
  very	
  well	
  than	
  to	
  spread	
  your	
  company	
  so	
  thin	
  that	
  the	
  campaign	
  as	
  a	
  whole	
  
suffers	
  from	
  lack	
  of	
  accomplishment.	
  
Step	
  5:	
  Measure	
  Your	
  Results	
  
Plan	
  on	
  tracking	
  your	
  results	
  closely,	
  but	
  realize	
  that	
  SEO	
  is	
  not	
  about	
  overnight	
  success.	
  Like	
  many	
  other	
  search	
  marketers,	
  I	
  tell	
  most	
  clients	
  it	
  
usually	
  takes	
  3-­‐6	
  months	
  to	
  see	
  any	
  tangible	
  results	
  from	
  most	
  SEO	
  tac3cs.	
  The	
  actual	
  3me	
  depends	
  on	
  the	
  compe33veness	
  of	
  your	
  industry	
  and	
  a	
  
host	
  of	
  other	
  factors	
  that	
  are	
  out	
  of	
  your	
  control.	
  
Step	
  6:	
  Adjust	
  and	
  Repeat	
  
SEO	
  is	
  an	
  ongoing	
  process,	
  not	
  a	
  one-­‐3me	
  effort	
  that	
  can	
  be	
  turned	
  off	
  like	
  a	
  TV	
  when	
  the	
  show	
  is	
  over.	
  Aber	
  a	
  few	
  months	
  you	
  should	
  have	
  a	
  good	
  
idea	
  of	
  what	
  worked	
  and	
  what	
  didn’t.	
  Plan	
  on	
  using	
  the	
  data	
  you	
  have	
  to	
  eliminate	
  the	
  underperforming	
  strategies	
  and	
  tac3cs.	
  Go	
  back	
  to	
  Step	
  1	
  —	
  
do	
  you	
  need	
  to	
  re-­‐examine	
  your	
  goals?	
  Go	
  back	
  to	
  Step	
  2	
  —	
  did	
  you	
  put	
  together	
  the	
  right	
  team?	
  Con3nual	
  evalua3on	
  of	
  your	
  success	
  and	
  failures	
  
should	
  be	
  part	
  of	
  every	
  SEO	
  plan.	
  
Final	
  Thoughts	
  
This	
  has	
  been	
  an	
  a]empt	
  to	
  simplify	
  what	
  can	
  some3mes	
  be	
  a	
  complex	
  process.	
  I’ve	
  purposely	
  leb	
  out	
  the	
  discussion	
  on	
  doing	
  SEO	
  yourself	
  vs.	
  
hiring	
  an	
  SEO	
  consultant,	
  and	
  I’ve	
  also	
  ignored	
  any	
  men3on	
  of	
  budge3ng.	
  Both	
  of	
  these	
  are	
  important	
  parts	
  of	
  planning	
  an	
  SEO	
  campaign;	
  this	
  
ar3cle	
  assumes	
  you’ve	
  made	
  those	
  decisions	
  already.	
  
The	
  main	
  point	
  I	
  hope	
  to	
  make	
  here	
  is	
  that	
  you	
  must	
  devote	
  3me	
  to	
  planning.	
  “If	
  you	
  fail	
  to	
  plan,	
  you’re	
  planning	
  to	
  fail”	
  is	
  a	
  truism	
  that	
  fits	
  small	
  
business	
  SEO	
  campaigns.	
  Be	
  enthusias3c,	
  but	
  first	
  channel	
  that	
  enthusiasm	
  into	
  developing	
  a	
  winning	
  plan	
  for	
  your	
  online	
  marke3ng	
  efforts.	
  




                                                                                                                                                                                                                                                      8	
  
9	
  
10	
  
Brainstorm	
  your	
  keywords	
  
Reverse	
  engineer	
  your	
  compe3tors	
  keywords	
  (go	
  to	
  their	
  pages	
  and	
  view	
  the	
  words	
  in	
  
their	
  HTML	
  code)	
  
Consider	
  branded	
  and	
  non-­‐branded	
  keywords	
  
Uncover	
  seasonal	
  trends	
  in	
  what	
  is	
  being	
  searched	
  for	
  
Organize	
  your	
  keywords:	
  core	
  words,	
  helper	
  words,	
  nega3ve	
  keywords,	
  value	
  to	
  your	
  
mission	
  

KEYWORDS	
  should	
  be	
  in	
  	
  
              	
  3tle	
  tags	
  
              	
  meta	
  descrip3ons	
  
              	
  on-­‐page	
  3tles	
  
              	
  sec3on	
  headings	
  
              	
  body	
  text	
  
              	
  image	
  alt	
  text	
  
              	
  naviga3on	
  text	
  
              	
  hyperlinked	
  text	
  
              	
  footer	
  text	
  
              	
  URLs	
  (but	
  avoid	
  deeply	
  nested	
  URLs)	
  




                                                                                                                                11	
  
Xenu's	
  Link	
  Sleuth	
  (TM)	
  checks	
  Web	
  sites	
  for	
  broken	
  links.	
  Link	
  verifica3on	
  is	
  done	
  on	
  
"normal"	
  links,	
  images,	
  frames,	
  plug-­‐ins,	
  backgrounds,	
  local	
  image	
  maps,	
  style	
  sheets,	
  scripts	
  
and	
  java	
  applets.	
  It	
  displays	
  a	
  con3nously	
  updated	
  list	
  of	
  URLs	
  which	
  you	
  can	
  sort	
  by	
  different	
  
criteria.	
  A	
  report	
  can	
  be	
  produced	
  at	
  any	
  3me.Addi3onal	
  features:	
  
Simple,	
  no-­‐frills	
  user-­‐interface	
  
Can	
  re-­‐check	
  broken	
  links	
  (useful	
  for	
  temporary	
  network	
  errors)	
  
Simple	
  report	
  format,	
  can	
  also	
  be	
  e-­‐mailed	
  
Executable	
  file	
  smaller	
  than	
  1MB	
  
Supports	
  SSL	
  websites	
  ("h]ps://	
  ")	
  
Par3al	
  tes3ng	
  of	
  bp,	
  gopher	
  and	
  mail	
  URLs	
  
Detects	
  and	
  reports	
  redirected	
  URLs	
  
Site	
  Map	
  

ONLINE	
  BROKEN	
  LINK	
  CHECKER	
  
Summary	
  of	
  the	
  features	
  
-­‐	
  Checks	
  your	
  websites	
  for	
  dead	
  links	
  
-­‐	
  Can	
  scan	
  unlimited	
  number	
  of	
  web-­‐pages*	
  
-­‐	
  Validates	
  both	
  internal	
  and	
  external	
  URLs	
  
-­‐	
  Shows	
  problema3c	
  link's	
  loca3on	
  is	
  your	
  HTML	
  code	
  !!!	
  
-­‐	
  For	
  bad	
  URLs	
  reports	
  HTTP	
  response	
  code:	
  404	
  etc	
  
-­‐	
  Can	
  run	
  on	
  Mac	
  OS	
  X,	
  iPad,	
  Linux,	
  UNIX,	
  Windows	
  
*	
  free	
  version	
  currently	
  has	
  a	
  limit	
  of	
  3000	
  pages	
  
This	
  free	
  website	
  valida>on	
  tool	
  reports	
  only	
  hyperlinks	
  that	
  are	
  really	
  broken	
  -­‐	
  unlike	
  other	
  
popular	
  tools	
  which	
  list	
  both	
  good	
  and	
  bad	
  weblinks	
  all	
  mixed	
  together	
  making	
  it's	
  very	
  hard	
  
to	
  comprehend	
  and	
  work	
  with	
  such	
  "noisy"	
  informa3on.	
  Also	
  our	
  linking	
  problem	
  
finder	
  analyses	
  en3re	
  site	
  -­‐	
  its	
  web-­‐content	
  as	
  a	
  whole,	
  keeps	
  track	
  of	
  issues	
  already	
  reported	
  
and	
  doesn't	
  repeat	
  the	
  same	
  invalid	
  URL	
  unless	
  you	
  ask	
  about	
  that	
  -­‐	
  the	
  tool	
  is	
  very	
  flexible.	
  
HUBSPOT	
  MARKETING	
  GRADER	
  
Top	
  of	
  the	
  Funnel	
  	
  
Are	
  you	
  doing	
  enough	
  to	
  bring	
  visitors	
  to	
  your	
  website	
  and	
  fill	
  the	
  top	
  of	
  your	
  sales	
  and	
  
marke3ng	
  funnel?	
  How	
  are	
  your	
  content	
  crea3on,	
  op3miza3on	
  and	
  website	
  promo3on	
  skills?	
  
Middle	
  of	
  the	
  Funnel	
  	
  
How	
  do	
  you	
  do	
  when	
  it	
  comes	
  to	
  conver3ng	
  traffic	
  into	
  leads	
  and	
  leads	
  into	
  customers?	
  Do	
                 12	
  
your	
  landing	
  pages,	
  conversion	
  forms,	
  email	
  marke3ng	
  and	
  social	
  media	
  efforts	
  compare?	
  
Analy>cs	
  	
  
Do	
  you	
  know	
  what	
  marke3ng	
  ac3vi3es	
  are	
  working	
  (or	
  aren't	
  working)?	
  Do	
  you	
  measure	
  your	
  
successes	
  and	
  failures?	
  
13	
  
AddThis	
  is	
  the	
  global	
  leader	
  for	
  sharing	
  and	
  social	
  insights.	
  
AddThis	
  helps	
  you	
  integrate	
  sharing	
  tools	
  into	
  your	
  site,	
  spread	
  your	
  content,	
  and	
  
drive	
  social	
  traffic.	
  In-­‐depth	
  analy3cs	
  provide	
  insight	
  into	
  your	
  audience	
  and	
  their	
  
ac3vity.	
  Powerful	
  APIs	
  can	
  address	
  any	
  use	
  case.	
  

The	
  ShareThis	
  plugin	
  seamlessly	
  enables	
  users	
  to	
  share	
  your	
  content	
  through	
  
Email,Facebook,Twi]er,	
  Google	
  +1,	
  Like,	
  Send	
  and	
  many	
  more.	
  

Add	
  to	
  Any	
  features	
  the	
  most	
  streamlined	
  sharing	
  bu]on	
  we’ve	
  seen.	
  This	
  service’s	
  
stats	
  can	
  be	
  rolled	
  into	
  Google	
  Analy3cs.	
  

Use	
  a	
  service	
  that	
  includes	
  all	
  the	
  places	
  that	
  you	
  are	
  present	
  –	
  WordPress,	
  Blogger,	
  
Drupal,	
  Tumblr,	
  TypePad	
  in	
  addi3on	
  to	
  FB,	
  LinkedIn,	
  etc.	
  

giving	
  your	
  users	
  only	
  the	
  bu6ons	
  they’re	
  actually	
  going	
  to	
  use	
  in	
  significant	
  numbers.	
  
This	
  frees	
  your	
  page	
  from	
  clu6er	
  and	
  frees	
  your	
  users	
  from	
  irrita>ng	
  and	
  possibly	
  
confusing	
  fly-­‐outs,	
  all	
  while	
  providing	
  compelling,	
  ac>onable	
  bu6ons	
  for	
  the	
  services	
  
that	
  affect	
  your	
  traffic	
  the	
  most.	
  




                                                                                                                                      14	
  
Social	
  Media	
  Dashboard	
  
The	
  leading	
  social	
  media	
  dashboard	
  to	
  manage	
  and	
  measure	
  your	
  social	
  networks	
  
•	
  Manage	
  mul3ple	
  social	
  profiles	
  
•	
  Schedule	
  messages	
  and	
  tweets	
  
•	
  Track	
  brand	
  men3ons	
  
•	
  Analyze	
  social	
  media	
  traffic	
  
•	
  3	
  million+	
  sa3sfied	
  users	
  

Lets	
  you	
  monitor	
  twi]er,	
  facebook,	
  linkedin	
  and	
  much	
  more	
  
Schedule	
  your	
  messages	
  with	
  scheduler	
  and	
  lets	
  you	
  know	
  that	
  the	
  messages	
  went	
  
out	
  




                                                                                                                         15	
  
16	
  
The	
  Belarc	
  Advisor	
  builds	
  a	
  detailed	
  profile	
  of	
  your	
  installed	
  sobware	
  and	
  hardware,	
  
network	
  inventory,	
  missing	
  Microsob	
  hoxixes,	
  an3-­‐virus	
  status,	
  security	
  benchmarks,	
  
and	
  displays	
  the	
  results	
  in	
  your	
  Web	
  browser.	
  All	
  of	
  your	
  PC	
  profile	
  informa3on	
  is	
  kept	
  
private	
  on	
  your	
  PC	
  and	
  is	
  not	
  sent	
  to	
  any	
  web	
  server.	
  
Provides	
  serial	
  numbers	
  and	
  a	
  lot	
  more	
  

What	
  is	
  this?	
  
KnowEm	
  allows	
  you	
  to	
  check	
  for	
  the	
  use	
  of	
  your	
  brand,	
  product,	
  personal	
  name	
  or	
  
username	
  instantly	
  on	
  over	
  550	
  popular	
  and	
  emerging	
  social	
  media	
  websites.	
  Grab	
  
your	
  name	
  and	
  secure	
  your	
  brand	
  before	
  someone	
  else	
  does.	
  
Search	
  over	
  550	
  popular	
  social	
  networks,	
  over	
  150	
  domain	
  names,	
  and	
  the	
  en3re	
  
USPTO	
  Trademark	
  Database	
  to	
  instantly	
  secure	
  your	
  brand	
  on	
  the	
  internet.	
  
Checking	
  for	
  usernames	
  across	
  mul3ple	
  social	
  media	
  sites	
  is	
  important	
  because	
  when	
  
you	
  set	
  out	
  to	
  start	
  a	
  social	
  media	
  campaign	
  you	
  need	
  to	
  know	
  what	
  is	
  already	
  in	
  use	
  
and	
  what	
  you	
  will	
  be	
  able	
  to	
  use	
  in	
  the	
  future.	
  Know	
  em	
  allows	
  you	
  to	
  iden3fy	
  if	
  your	
  
chosen	
  username	
  or	
  brand	
  is	
  already	
  in	
  use	
  across	
  domains	
  and	
  social	
  networks…very	
  
helpful	
  when	
  dealing	
  with	
  associa3ons.	
  

KnowEm	
  was	
  developed	
  to	
  assist	
  everyone	
  -­‐	
  from	
  individuals	
  to	
  Fortune	
  500	
  
companies	
  -­‐	
  in	
  discovering	
  where	
  their	
  names,	
  brands,	
  or	
  trademarked	
  terms	
  are	
  
available	
  (or	
  stolen)	
  on	
  Social	
  Media	
  networks.	
  KnowEm	
  will	
  not	
  only	
  help	
  you	
  secure	
  
your	
  name	
  across	
  the	
  vast	
  social	
  media	
  landscape	
  but	
  we	
  can	
  also	
  show	
  you	
  how	
  to	
  
contact	
  each	
  site	
  in	
  order	
  to	
  have	
  the	
  name	
  released	
  and	
  returned	
  to	
  you.	
  




                                                                                                                                                  17	
  
The	
  Visual	
  Thesaurus	
  is	
  an	
  interac>ve	
  dic>onary	
  and	
  thesaurus	
  which	
  creates	
  word	
  
maps	
  that	
  blossom	
  with	
  meanings	
  and	
  branch	
  to	
  related	
  words.	
  Its	
  innova>ve	
  
display	
  encourages	
  explora>on	
  and	
  learning.	
  You'll	
  understand	
  language	
  in	
  a	
  
powerful	
  new	
  way.	
  




                                                                                                                        18	
  
FLIPBOOK:	
  
To	
  get	
  an	
  online	
  flipbook,	
  all	
  it	
  takes	
  is	
  a	
  click	
  of	
  a	
  bu]on	
  to	
  upload	
  your	
  PDF.	
  Within	
  
minutes	
  the	
  automated	
  page	
  flip	
  sobware	
  converts	
  it	
  into	
  a	
  flash	
  flip	
  book	
  that's	
  
ready	
  to	
  be	
  uploaded	
  on	
  your	
  website.	
  

Create	
  Magazines	
  
1	
  FREE	
  publica3on	
  completely	
  free	
  of	
  charge.	
  Meaning	
  you	
  can	
  publish	
  mul3ple	
  3mes	
  
but	
  can	
  only	
  have	
  1	
  publica3on	
  at	
  any	
  3me.	
  To	
  have	
  a	
  new	
  publica3on	
  you	
  will	
  need	
  
to	
  delete	
  the	
  exis3ng	
  publica3on	
  if	
  you	
  had	
  published	
  before.	
  
Unlimited	
  readers	
  
25MB	
  Web	
  Storage	
  
Deeplinking	
  to	
  publica3on	
  pages	
  
Sta3s3cs	
  and	
  Google	
  Analy3cs	
  




                                                                                                                                                    19	
  
Available	
  on	
  web;	
  iPad;	
  Android;	
  	
  

You	
  can	
  interact	
  with	
  Remember	
  The	
  Milk	
  via	
  direct	
  messages	
  on	
  Twi]er.	
  To	
  add	
  a	
  
task	
  to	
  your	
  account,	
  just	
  send	
  your	
  rtm	
  friend	
  a	
  direct	
  message	
  with	
  the	
  name	
  of	
  the	
  
task.	
  You	
  can	
  also	
  send	
  one	
  of	
  the	
  commands	
  listed	
  below	
  to	
  do	
  more	
  with	
  your	
  
tasks.	
  
If	
  you're	
  sending	
  a	
  message	
  to	
  Twi]er	
  via	
  SMS	
  or	
  IM	
  or	
  the	
  web	
  update	
  box,	
  
remember	
  to	
  add	
  d	
  rtm	
  before	
  your	
  task	
  name	
  or	
  command	
  to	
  indicate	
  that	
  it's	
  a	
  
direct	
  message.	
  For	
  example:	
  
d	
  rtm	
  pick	
  up	
  the	
  milk	
  
d	
  rtm	
  !complete	
  call	
  jimmy	
  
(If	
  you're	
  sending	
  the	
  message	
  through	
  the	
  direct	
  message	
  web	
  page	
  on	
  Twi]er,	
  you	
  
can	
  leave	
  off	
  the	
  d	
  rtm	
  part.)	
  




                                                                                                                                            20	
  
Dropbox,	
  is	
  a	
  web-­‐based	
  hos3ng	
  service	
  that	
  lets	
  you	
  store	
  and	
  share	
  files	
  and	
  
folders.	
  	
  
Any	
  file	
  you	
  save	
  to	
  Dropbox	
  also	
  instantly	
  saves	
  to	
  your	
  computers,	
  phones,	
  and	
  the	
  
Dropbox	
  website.	
  
2GB	
  of	
  Dropbox	
  for	
  free,	
  with	
  subscrip3ons	
  up	
  to	
  100GB	
  available.	
  
Your	
  files	
  are	
  always	
  available	
  from	
  the	
  secure	
  Dropbox	
  website.	
  
Dropbox	
  works	
  with	
  Windows,	
  Mac,	
  Linux,	
  iPad,	
  iPhone,	
  Android	
  and	
  BlackBerry.	
  
Works	
  even	
  when	
  offline.	
  You	
  always	
  have	
  your	
  files,	
  whether	
  or	
  not	
  you	
  have	
  a	
  
connec3on.	
  
Dropbox	
  transfers	
  just	
  the	
  parts	
  of	
  a	
  file	
  that	
  change	
  (not	
  the	
  whole	
  thing).	
  
Manually	
  set	
  bandwidth	
  limits	
  -­‐-­‐	
  Dropbox	
  won't	
  hog	
  your	
  connec3on.	
  
Simple	
  sharing	
  
Shared	
  folders	
  allow	
  people	
  to	
  work	
  together	
  on	
  the	
  same	
  projects	
  and	
  documents.	
  
Invite	
  friends,	
  family	
  or	
  teammates	
  to	
  a	
  folder.	
  It'll	
  be	
  as	
  if	
  you	
  saved	
  the	
  folder	
  to	
  
their	
  computers.	
  
See	
  other	
  people's	
  changes	
  instantly.	
  
Create	
  photo	
  galleries	
  viewable	
  by	
  anyone	
  you	
  choose.	
  
Send	
  a	
  link	
  to	
  any	
  file	
  in	
  your	
  Dropbox	
  using	
  your	
  Public	
  folder.	
  
Dropbox	
  mobile	
  
Your	
  stuff	
  is	
  safe	
  

Evernote,	
  is	
  a	
  suite	
  of	
  sobware	
  and	
  services	
  that	
  helps	
  you:	
  “CAPTURE	
  ANYTHING.	
  
Save	
  your	
  ideas,	
  things	
  you	
  like,	
  things	
  you	
  hear,	
  and	
  things	
  you	
  see.”	
  	
  
ACCESS	
  ANYWHERE:	
  Evernote	
  works	
  with	
  nearly	
  every	
  computer,	
  phone	
  and	
  mobile	
  
device	
  out	
  there.	
  	
  
FIND	
  THINGS	
  FAST:	
  Search	
  by	
  keyword,	
  tag	
  or	
  even	
  printed	
  and	
  handwri]en	
  text	
  
inside	
  images.	
  	
  
The	
  note	
  can	
  be	
  text,	
  a	
  picture,	
  voice,	
  or	
  a	
  webpage.	
  	
                                                     21	
  
The	
  Evernote	
  Web	
  Clipper	
  lets	
  you	
  save	
  interes3ng	
  stuff	
  you	
  see	
  on	
  the	
  web.	
  No	
  
more	
  bookmarks,	
  tabs,	
  or	
  open	
  windows.	
  See	
  something	
  you	
  like,	
  clip	
  it	
  and	
  you’ll	
  
•                 Implement	
  a	
  reliable	
  database	
  system	
  for	
  keeping	
  track	
  of	
  contact	
  informa3on.	
  	
  	
  
•                 Treat	
  informa3on	
  as	
  a	
  valuable	
  asset.	
  	
  
•                 Choose	
  the	
  most	
  appropriate	
  methodology	
  and	
  technology	
  to	
  manage	
  your	
  informa3on.	
  	
  
•                 Eliminate	
  unnecessary	
  duplica3on	
  of	
  informa3on.	
  	
  
•                 Create	
  a	
  paper	
  filing	
  system	
  that	
  works	
  for	
  you	
  -­‐-­‐	
  easily	
  and	
  consistently!	
  	
  
•                 If	
  your	
  filing	
  system	
  is	
  not	
  working,	
  it	
  may	
  be	
  easier	
  to	
  start	
  over	
  than	
  to	
  try	
  and	
  fix	
  it.	
  	
  	
  
Implement	
  a	
  reliable	
  database	
  system	
  for	
  keeping	
  track	
  of	
  contact	
  informa>on	
  for	
  clients,	
  prospects,	
  
        vendors,	
  and	
  consultants.	
  	
  Sobware	
  programs	
  such	
  as	
  Outlook,	
  Act,	
  Goldmine,	
  or	
  Salesforce	
  will	
  
        eliminate	
  wasted	
  3me	
  looking	
  for	
  contact	
  info.	
  	
  One	
  of	
  the	
  most	
  valuable	
  assets	
  of	
  any	
  business	
  is	
  
        its	
  rela3onships.	
  	
  The	
  more	
  you	
  know	
  about	
  your	
  clients	
  and	
  your	
  prospects,	
  the	
  greater	
  your	
  
        prospects	
  for	
  increasing	
  the	
  value	
  you	
  provide	
  to	
  them.	
  The	
  more	
  you	
  know	
  about	
  your	
  suppliers,	
  
        the	
  greater	
  your	
  chance	
  for	
  reducing	
  cost.	
  	
  	
  
Treat	
  informa>on	
  in	
  your	
  company	
  as	
  the	
  valuable	
  asset	
  it	
  is.	
  	
  Create	
  and	
  maintain	
  a	
  records	
  
        management	
  program	
  for	
  paper	
  and	
  electronic	
  informa3on.	
  Iden3fy	
  what	
  informa3on	
  you	
  should	
  
        keep,	
  in	
  what	
  form,	
  by	
  whom,	
  for	
  how	
  long.	
  	
  One	
  of	
  the	
  major	
  sources	
  of	
  clu]er	
  in	
  offices	
  is	
  
        employee’s	
  lack	
  of	
  knowledge	
  of	
  what	
  they	
  are	
  expected	
  to	
  keep.	
  	
  Check	
  with	
  the	
  accoun3ng	
  and	
  
        general	
  counsel’s	
  office	
  to	
  determine	
  tax	
  and	
  legal	
  liabili3es.	
  	
  Determine	
  what	
  documents	
  are	
  
        important	
  from	
  a	
  historical	
  aspect	
  -­‐-­‐	
  one	
  copy	
  of	
  every	
  newsle]er,	
  for	
  example.	
  	
  
Choose	
  the	
  most	
  appropriate	
  methodology	
  and	
  technology	
  to	
  manage	
  your	
  informa>on.	
  	
  Do	
  not	
  
        assume	
  that	
  the	
  most	
  expensive	
  technology	
  is	
  always	
  the	
  best	
  choice.	
  Some3mes	
  “less	
  is	
  more”	
  –	
  
        even	
  when	
  it	
  comes	
  to	
  technology.	
  	
  If	
  employees	
  are	
  was3ng	
  3me	
  looking	
  for	
  electronic	
  files,	
  your	
  
        company	
  is	
  was3ng	
  money	
  and	
  opportuni3es.	
  Programs	
  such	
  as	
  Enfish	
  and	
  Google	
  allow	
  you	
  to	
  
        find	
  any	
  electronic	
  document	
  in	
  your	
  network	
  in	
  seconds.	
  	
  
Eliminate	
  unnecessary	
  duplica>on	
  of	
  informa>on.	
  Implement	
  what	
  I	
  call	
  the	
  “ The	
  Originator’s	
  Rule™:	
  	
  
        Whoever	
  originates	
  a	
  document	
  is	
  responsible	
  for	
  its	
  reten3on.”	
  	
  Other	
  people	
  may	
  keep	
  it	
  as	
  long	
  
        as	
  they	
  want	
  it,	
  but	
  when	
  they	
  no	
  longer	
  need	
  it,	
  they	
  are	
  not	
  responsible	
  for	
  keeping	
  it.	
  	
  The	
  trash	
  
        generated	
  in	
  most	
  organiza3ons	
  with	
  the	
  implementa3on	
  of	
  this	
  rule	
  is	
  staggering!	
  
Create	
  a	
  paper	
  filing	
  system	
  that	
  works	
  -­‐-­‐	
  easily	
  and	
  consistently!	
  	
  	
  Aber	
  consul3ng	
  in	
  hundreds	
  of	
  
        offices,	
  I	
  have	
  observed	
  that	
  a	
  filing	
  system	
  is	
  much	
  like	
  the	
  founda3on	
  of	
  a	
  building.	
  	
  It	
  may	
  not	
  be	
  
        very	
  exo3c,	
  and	
  you	
  can	
  build	
  a	
  great	
  building	
  on	
  top	
  of	
  it,	
  and	
  even	
  decorate	
  it	
  magnificently	
  -­‐-­‐	
  
        but	
  sooner	
  or	
  later,	
  the	
  building	
  will	
  begin	
  to	
  suffer	
  -­‐-­‐	
  or	
  even	
  collapse.	
  	
  The	
  same	
  can	
  be	
  said	
  for	
  a	
  
        filing	
  system.	
  	
  The	
  key	
  to	
  the	
  least	
  labor	
  intensive	
  and	
  most	
  reliable	
  filing	
  system	
  is	
  a	
  File	
  Index	
  –	
  a	
  
        “chart	
  of	
  accounts”	
  for	
  your	
  files.	
  	
  A	
  filing	
  program	
  such	
  as	
  The	
  Paper	
  Tiger	
  sobware	
  allows	
  you	
  to	
  
        find	
  any	
  physical	
  resource	
  in	
  an	
  en3re	
  department	
  in	
  a	
  ma]er	
  of	
  seconds.	
  	
  
If	
  your	
  filing	
  system	
  is	
  not	
  working,	
  it	
  may	
  be	
  easier	
  to	
  start	
  over	
  than	
  to	
  try	
  and	
  fix	
  it.	
  	
  Empty	
  the	
  old	
  
        stuff	
  out	
  of	
  your	
  most	
  accessible	
  file	
  space,	
  and	
  put	
  it	
  into	
  less	
  accessible	
  space.	
  	
  Begin	
  your	
  new	
  
        system.	
  	
  As	
  you	
  need	
  informa3on	
  from	
  the	
  old	
  files,	
  incorporate	
  it	
  into	
  the	
  new	
  system.	
  	
  
        Eventually,	
  the	
  two	
  systems	
  will	
  be	
  combined	
  -­‐-­‐	
  or	
  more	
  likely	
  80%	
  of	
  the	
  old	
  system	
  can	
  be	
  tossed	
  
        or	
  put	
  in	
  storage.	
  	
  	
  




                                                                                                                                                                                        22	
  
23	
  
50%	
  can	
  be	
  deleted	
  or	
  filed	
  
30%	
  can	
  be	
  delegated	
  or	
  completed	
  in	
  less	
  than	
  2	
  minutes	
  
20%	
  can	
  be	
  deferred	
  to	
  your	
  Task	
  List	
  or	
  Calendar	
  to	
  complete	
  later	
  

Using	
  the	
  4	
  D's	
  model	
  on	
  a	
  daily	
  basis	
  makes	
  it	
  easier	
  to	
  handle	
  a	
  large	
  quan3ty	
  of	
  e-­‐
mail.	
  Our	
  experience	
  shows	
  that	
  on	
  average,	
  people	
  can	
  process	
  about	
  100	
  e-­‐mail	
  
messages	
  an	
  hour.	
  If	
  you	
  receive	
  40	
  to	
  100	
  messages	
  per	
  day,	
  all	
  you	
  need	
  is	
  one	
  hour	
  
of	
  uninterrupted	
  e-­‐mail	
  processing	
  3me	
  to	
  get	
  through	
  your	
  Inbox.	
  Our	
  sta3s3cs	
  
show	
  that	
  of	
  the	
  e-­‐mail	
  you	
  receive:	
  
Of	
  course,	
  if	
  you	
  have	
  a	
  backlog	
  of	
  hundreds	
  of	
  messages,	
  it	
  will	
  take	
  3me	
  to	
  get	
  to	
  
the	
  point	
  where	
  your	
  daily	
  rou3ne	
  keeps	
  you	
  up	
  to	
  date.	
  It's	
  important	
  to	
  get	
  that	
  
backlog	
  down,	
  so	
  I	
  would	
  suggest	
  se}ng	
  chunks	
  of	
  3me	
  aside	
  to	
  work	
  through	
  it.	
  
Then	
  you	
  can	
  really	
  enjoy	
  processing	
  your	
  messages	
  every	
  day	
  using	
  the	
  4	
  D's.	
  	
  




                                                                                                                                                 24	
  
25	
  
LogMeIn:	
  	
  complete	
  remote	
  access	
  for	
  Windows	
  and	
  Mac	
  –	
  control	
  from	
  iPad	
  or	
  
iPhone	
  –	
  try	
  it	
  free,	
  but	
  then	
  need	
  to	
  pay	
  for	
  service	
  

Bob	
  Harris	
  has	
  opera3nfg	
  	
  frameworks	
  and	
  tools	
  for	
  Nonprofits,	
  self-­‐audit	
  checklists,	
  
6	
  Manuals	
  to	
  run	
  a	
  NonProfit;	
  templates	
  from	
  crea3ng	
  a	
  board	
  agenda	
  to	
  explaining	
  
why	
  a	
  Consent	
  Agenda	
  is	
  a	
  good	
  thing;	
  opera3ng	
  documents	
  that	
  include	
  a	
  Board	
  
Orienta3on	
  Manual,	
  a	
  Disaster	
  Preparedness	
  manual	
  

Avery	
  or	
  other	
  products	
  you	
  use	
  oben	
  have	
  templates,	
  etc	
  already	
  created	
  for	
  your	
  
use	
  –	
  why	
  not	
  use	
  them	
  instead	
  of	
  trying	
  to	
  create	
  something	
  yourself	
  

Need	
  a	
  group	
  presenta3on,	
  project	
  tracker,	
  newsle]er	
  in	
  a	
  hurry	
  –	
  check	
  out	
  
Microsob	
  office	
  for	
  their	
  templates	
  from	
  agendas,	
  to	
  award	
  cer3ficates	
  to	
  brochures	
  
to	
  budgets	
  to	
  calendars	
  to	
  flyers	
  to	
  invoices	
  to	
  newsle]ers	
  to	
  planners	
  to	
  
presenta3ons	
  to	
  reports	
  

Staff	
  need	
  some	
  training	
  on	
  a	
  topic	
  –	
  they	
  have	
  tutorials	
  on	
  their	
  website	
  

Free	
  office	
  Web	
  Apps	
  
All	
  you	
  need	
  is	
  a	
  Windows	
  Live	
  ID	
  &	
  a	
  compa3ble	
  browser.	
  	
  Doesn’t	
  ma]er	
  if	
  they	
  are	
  
working	
  on	
  a	
  PC	
  or	
  a	
  MAC.	
  Office	
  Web	
  Apps	
  in	
  Windows	
  Live	
  SkyDrive	
  give	
  you	
  
browser-­‐based	
  viewing	
  and	
  edi3ng	
  of	
  Office	
  documents	
  from	
  anywhere	
  you	
  have	
  a	
  
connec3on	
  to	
  the	
  Web.	
  If	
  you	
  have	
  Microsob	
  Office	
  2010,	
  you	
  can	
  save	
  Word,	
  Excel,	
  
PowerPoint,	
  and	
  OneNote	
  documents	
  directly	
  from	
  your	
  Office	
  program	
  to	
  SkyDrive,	
  
the	
  free	
  online	
  storage	
  service	
  from	
  Windows	
  Live.	
  Even	
  if	
  you	
  don’t	
  have	
  Office	
  2010	
  
you	
  can	
  store	
  documents	
  on	
  your	
  SkyDrive	
  and	
  start	
  using	
  Office	
  Web	
  Apps	
  
immediately.	
  
                                                                                                                                             26	
  
lets	
  people	
  put	
  up	
  offers	
  to	
  do	
  a	
  kabillion	
  crea3ve,	
  fun	
  jobs	
  for	
  a	
  fiver	
  —	
  five	
  bucks.	
  
Here’s	
  a	
  sample	
  of	
  products	
  and	
  services	
  you	
  can	
  buy	
  for	
  five	
  bucks:	
  




                                                                                                                                              27	
  
Wiggio	
  –	
        	
  host	
  virtual	
  mee3ngs	
  and	
  conference	
  calls	
  
                     	
  create	
  to-­‐do	
  lists	
  &	
  assign	
  tasks	
  
                     	
  send	
  email,	
  text	
  &	
  voice	
  messages	
  
                     	
  manage	
  events	
  with	
  a	
  shared	
  calendar	
  
                     	
  poll	
  your	
  group	
  in	
  real	
  3me	
  
                     	
  upload	
  and	
  manage	
  files	
  in	
  a	
  shared	
  folder	
  

AnyMee3ng: 	
  hold	
  large	
  or	
  small	
  mee3ngs	
  
           	
  send	
  mee3ng	
  invita3ons	
  	
  create	
  custom	
  registra3on	
  forms	
  
           	
  sell	
  3ckets	
  to	
  webinars	
  
           	
  share	
  your	
  screen	
  
           	
  live	
  video	
  conferencing	
  
           	
  record	
  your	
  mee3ngs	
  
           	
  collect	
  info	
  &	
  follow	
  up	
  

JoinMe         	
  free	
  for	
  Windows,	
  Mac	
  &	
  mobile	
  –	
  have	
  the	
  conference,	
  skip	
  the	
  room;	
  
view	
  someone	
  else’s	
  screen	
  

Doodle:          	
  Easy	
  scheduling,	
  free	
  of	
  charge	
  &	
  w/out	
  registra3on:	
  create	
  poll,	
  invite	
  
par3cipants,	
  confirm	
  date	
  and	
  3me	
  

Eventbrite:          	
  Tools	
  to	
  manage	
  and	
  promote	
  your	
  event	
  




                                                                                                                                  28	
  
Marshall’s	
  ar3cles	
  include	
  coaching,	
  entrepreneurial,	
  career	
  management,	
  
networking,	
  interviewing	
  &	
  nego3a3ons,	
  branding/marke3ng	
  YOU,	
  leadership	
  

Corbin’s	
  ar3cles	
  include	
  mee3ngs	
  technology,	
  mee3ng	
  planning	
  sobware	
  tools,	
  
technology	
  ar3cles	
  

SNOPES:	
  defini3ve	
  Internet	
  reference	
  source	
  for	
  urban	
  legends,	
  folklore,	
  myths	
  




                                                                                                               29	
  
30	
  
31	
  
32	
  

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201201 assn forum_limited_resources

  • 1. Does  your  small-­‐staff  organiza3on  manage  its  own  website  or  technology  needs  on  a   limited  budget?  Learn  what  tools  are  available  for  FREE  or  at  a  low  cost  that  can  help   you  evaluate  your  site,  streamline  opera3ons,  assist  staff  in  working  more  efficiently,   and  explore  strategies  to  help  you  spend  your  money  wisely.  You’ll  also  discover  some   of  the  basics  search  engine  op3miza3on  (SEO)  and  search  engine  marke3ng  (SEM).   1  
  • 8. How  to  Plan  a  Successful  SEO  Campaign   I  love  working  with  clients  who  bring  energy  and  enthusiasm  to  an  SEO  campaign.  It’s  great  to  want  to  jump  in  and  get  started  on  new  content   development,  link  building,  blogging,  and  so  forth.  But  first,  that  energy  and  enthusiasm  has  to  be  channeled  into  crea3ng  a  plan  that  outlines  the   strategies  and  tac3cs  that’ll  be  used.   Step  1:  Set  Goals   The  first  step  in  an  SEO  plan  is  to  set  goals.  What  problems  do  you  hope  the  SEO  project  will  solve?  You  might  need  more  organic  traffic,  more  sales   of  your  red  widgets,  more  sign-­‐ups  to  your  newsle]er  or  community,  or  more  contacts  via  a  lead  genera3on  form.  The  ques3on  I  like  to  ask  at  this   early  stage  is,  How  will  we  measure  success?  Answer  that  ques3on  and  you  have  your  goals.   Step  2:  Establish  Your  SEO  Team   This  is  easy  if  you’re  a  one-­‐man-­‐band  or  a  company  with  only  a  few  employees.  But  if  you’re  a  small  business  with  mul3ple  departments  in  your   organiza3on,  it’s  impera3ve  to  establish  at  the  start  who  will  be  the  primary  drivers  of  your  SEO  campaign.  A  typical  SEO  project  will  touch  your   Marke3ng,  Product,  PR,  and  IT/Tech  departments.  And  it’ll  obviously  need  sign-­‐off  at  the  execu3ve  level.   This  is  also  a  good  3me  to  discuss  other  resources  that  will  be  needed.  For  example,  do  you  have  an  analy3cs  program  tracking  web  site  traffic,  or   do  you  need  to  choose  one?  If  you  plan  to  launch  a  blog,  do  you  have  a  good  writer  with  a  blogger’s  personality?  Know  what  you  have  and  what   you  need  in  terms  of  people  and  resources.   Step  3:  Iden>fy  Your  Audience   Chances  are  you  get  a  variety  of  people  visi3ng  your  web  site,  but  do  you  know  which  type  of  person  tends  to  become  a  customer  most  oben?  You   might  have  a  product  that  appeals  mainly  to  men/husbands,  but  studies  suggest  that  major  purchases  are  usually  decided  by  women/wives.  Know   your  audience  and  you’ll  be  able  to  tailor  your  copy  for  be]er  SEO  success.   Step  4:  Choose  Appropriate  Strategies/Tac>cs   There’s  no  fixed  solu3on  here.  Every  company  is  unique,  and  every  SEO  campaign  has  to  be  unique,  too.  Knowing  your  goals,  your  available   resources,  and  your  intended  audience  will  help  you  choose  the  right  strategies  and  tac3cs  for  your  SEO  campaign.  Be  careful  not  to  try  too  much   at  the  start.  I  believe  it’s  be]er  to  move  slowly  and  do  a  few  things  very  well  than  to  spread  your  company  so  thin  that  the  campaign  as  a  whole   suffers  from  lack  of  accomplishment.   Step  5:  Measure  Your  Results   Plan  on  tracking  your  results  closely,  but  realize  that  SEO  is  not  about  overnight  success.  Like  many  other  search  marketers,  I  tell  most  clients  it   usually  takes  3-­‐6  months  to  see  any  tangible  results  from  most  SEO  tac3cs.  The  actual  3me  depends  on  the  compe33veness  of  your  industry  and  a   host  of  other  factors  that  are  out  of  your  control.   Step  6:  Adjust  and  Repeat   SEO  is  an  ongoing  process,  not  a  one-­‐3me  effort  that  can  be  turned  off  like  a  TV  when  the  show  is  over.  Aber  a  few  months  you  should  have  a  good   idea  of  what  worked  and  what  didn’t.  Plan  on  using  the  data  you  have  to  eliminate  the  underperforming  strategies  and  tac3cs.  Go  back  to  Step  1  —   do  you  need  to  re-­‐examine  your  goals?  Go  back  to  Step  2  —  did  you  put  together  the  right  team?  Con3nual  evalua3on  of  your  success  and  failures   should  be  part  of  every  SEO  plan.   Final  Thoughts   This  has  been  an  a]empt  to  simplify  what  can  some3mes  be  a  complex  process.  I’ve  purposely  leb  out  the  discussion  on  doing  SEO  yourself  vs.   hiring  an  SEO  consultant,  and  I’ve  also  ignored  any  men3on  of  budge3ng.  Both  of  these  are  important  parts  of  planning  an  SEO  campaign;  this   ar3cle  assumes  you’ve  made  those  decisions  already.   The  main  point  I  hope  to  make  here  is  that  you  must  devote  3me  to  planning.  “If  you  fail  to  plan,  you’re  planning  to  fail”  is  a  truism  that  fits  small   business  SEO  campaigns.  Be  enthusias3c,  but  first  channel  that  enthusiasm  into  developing  a  winning  plan  for  your  online  marke3ng  efforts.   8  
  • 10. 10  
  • 11. Brainstorm  your  keywords   Reverse  engineer  your  compe3tors  keywords  (go  to  their  pages  and  view  the  words  in   their  HTML  code)   Consider  branded  and  non-­‐branded  keywords   Uncover  seasonal  trends  in  what  is  being  searched  for   Organize  your  keywords:  core  words,  helper  words,  nega3ve  keywords,  value  to  your   mission   KEYWORDS  should  be  in      3tle  tags    meta  descrip3ons    on-­‐page  3tles    sec3on  headings    body  text    image  alt  text    naviga3on  text    hyperlinked  text    footer  text    URLs  (but  avoid  deeply  nested  URLs)   11  
  • 12. Xenu's  Link  Sleuth  (TM)  checks  Web  sites  for  broken  links.  Link  verifica3on  is  done  on   "normal"  links,  images,  frames,  plug-­‐ins,  backgrounds,  local  image  maps,  style  sheets,  scripts   and  java  applets.  It  displays  a  con3nously  updated  list  of  URLs  which  you  can  sort  by  different   criteria.  A  report  can  be  produced  at  any  3me.Addi3onal  features:   Simple,  no-­‐frills  user-­‐interface   Can  re-­‐check  broken  links  (useful  for  temporary  network  errors)   Simple  report  format,  can  also  be  e-­‐mailed   Executable  file  smaller  than  1MB   Supports  SSL  websites  ("h]ps://  ")   Par3al  tes3ng  of  bp,  gopher  and  mail  URLs   Detects  and  reports  redirected  URLs   Site  Map   ONLINE  BROKEN  LINK  CHECKER   Summary  of  the  features   -­‐  Checks  your  websites  for  dead  links   -­‐  Can  scan  unlimited  number  of  web-­‐pages*   -­‐  Validates  both  internal  and  external  URLs   -­‐  Shows  problema3c  link's  loca3on  is  your  HTML  code  !!!   -­‐  For  bad  URLs  reports  HTTP  response  code:  404  etc   -­‐  Can  run  on  Mac  OS  X,  iPad,  Linux,  UNIX,  Windows   *  free  version  currently  has  a  limit  of  3000  pages   This  free  website  valida>on  tool  reports  only  hyperlinks  that  are  really  broken  -­‐  unlike  other   popular  tools  which  list  both  good  and  bad  weblinks  all  mixed  together  making  it's  very  hard   to  comprehend  and  work  with  such  "noisy"  informa3on.  Also  our  linking  problem   finder  analyses  en3re  site  -­‐  its  web-­‐content  as  a  whole,  keeps  track  of  issues  already  reported   and  doesn't  repeat  the  same  invalid  URL  unless  you  ask  about  that  -­‐  the  tool  is  very  flexible.   HUBSPOT  MARKETING  GRADER   Top  of  the  Funnel     Are  you  doing  enough  to  bring  visitors  to  your  website  and  fill  the  top  of  your  sales  and   marke3ng  funnel?  How  are  your  content  crea3on,  op3miza3on  and  website  promo3on  skills?   Middle  of  the  Funnel     How  do  you  do  when  it  comes  to  conver3ng  traffic  into  leads  and  leads  into  customers?  Do   12   your  landing  pages,  conversion  forms,  email  marke3ng  and  social  media  efforts  compare?   Analy>cs     Do  you  know  what  marke3ng  ac3vi3es  are  working  (or  aren't  working)?  Do  you  measure  your   successes  and  failures?  
  • 13. 13  
  • 14. AddThis  is  the  global  leader  for  sharing  and  social  insights.   AddThis  helps  you  integrate  sharing  tools  into  your  site,  spread  your  content,  and   drive  social  traffic.  In-­‐depth  analy3cs  provide  insight  into  your  audience  and  their   ac3vity.  Powerful  APIs  can  address  any  use  case.   The  ShareThis  plugin  seamlessly  enables  users  to  share  your  content  through   Email,Facebook,Twi]er,  Google  +1,  Like,  Send  and  many  more.   Add  to  Any  features  the  most  streamlined  sharing  bu]on  we’ve  seen.  This  service’s   stats  can  be  rolled  into  Google  Analy3cs.   Use  a  service  that  includes  all  the  places  that  you  are  present  –  WordPress,  Blogger,   Drupal,  Tumblr,  TypePad  in  addi3on  to  FB,  LinkedIn,  etc.   giving  your  users  only  the  bu6ons  they’re  actually  going  to  use  in  significant  numbers.   This  frees  your  page  from  clu6er  and  frees  your  users  from  irrita>ng  and  possibly   confusing  fly-­‐outs,  all  while  providing  compelling,  ac>onable  bu6ons  for  the  services   that  affect  your  traffic  the  most.   14  
  • 15. Social  Media  Dashboard   The  leading  social  media  dashboard  to  manage  and  measure  your  social  networks   •  Manage  mul3ple  social  profiles   •  Schedule  messages  and  tweets   •  Track  brand  men3ons   •  Analyze  social  media  traffic   •  3  million+  sa3sfied  users   Lets  you  monitor  twi]er,  facebook,  linkedin  and  much  more   Schedule  your  messages  with  scheduler  and  lets  you  know  that  the  messages  went   out   15  
  • 16. 16  
  • 17. The  Belarc  Advisor  builds  a  detailed  profile  of  your  installed  sobware  and  hardware,   network  inventory,  missing  Microsob  hoxixes,  an3-­‐virus  status,  security  benchmarks,   and  displays  the  results  in  your  Web  browser.  All  of  your  PC  profile  informa3on  is  kept   private  on  your  PC  and  is  not  sent  to  any  web  server.   Provides  serial  numbers  and  a  lot  more   What  is  this?   KnowEm  allows  you  to  check  for  the  use  of  your  brand,  product,  personal  name  or   username  instantly  on  over  550  popular  and  emerging  social  media  websites.  Grab   your  name  and  secure  your  brand  before  someone  else  does.   Search  over  550  popular  social  networks,  over  150  domain  names,  and  the  en3re   USPTO  Trademark  Database  to  instantly  secure  your  brand  on  the  internet.   Checking  for  usernames  across  mul3ple  social  media  sites  is  important  because  when   you  set  out  to  start  a  social  media  campaign  you  need  to  know  what  is  already  in  use   and  what  you  will  be  able  to  use  in  the  future.  Know  em  allows  you  to  iden3fy  if  your   chosen  username  or  brand  is  already  in  use  across  domains  and  social  networks…very   helpful  when  dealing  with  associa3ons.   KnowEm  was  developed  to  assist  everyone  -­‐  from  individuals  to  Fortune  500   companies  -­‐  in  discovering  where  their  names,  brands,  or  trademarked  terms  are   available  (or  stolen)  on  Social  Media  networks.  KnowEm  will  not  only  help  you  secure   your  name  across  the  vast  social  media  landscape  but  we  can  also  show  you  how  to   contact  each  site  in  order  to  have  the  name  released  and  returned  to  you.   17  
  • 18. The  Visual  Thesaurus  is  an  interac>ve  dic>onary  and  thesaurus  which  creates  word   maps  that  blossom  with  meanings  and  branch  to  related  words.  Its  innova>ve   display  encourages  explora>on  and  learning.  You'll  understand  language  in  a   powerful  new  way.   18  
  • 19. FLIPBOOK:   To  get  an  online  flipbook,  all  it  takes  is  a  click  of  a  bu]on  to  upload  your  PDF.  Within   minutes  the  automated  page  flip  sobware  converts  it  into  a  flash  flip  book  that's   ready  to  be  uploaded  on  your  website.   Create  Magazines   1  FREE  publica3on  completely  free  of  charge.  Meaning  you  can  publish  mul3ple  3mes   but  can  only  have  1  publica3on  at  any  3me.  To  have  a  new  publica3on  you  will  need   to  delete  the  exis3ng  publica3on  if  you  had  published  before.   Unlimited  readers   25MB  Web  Storage   Deeplinking  to  publica3on  pages   Sta3s3cs  and  Google  Analy3cs   19  
  • 20. Available  on  web;  iPad;  Android;     You  can  interact  with  Remember  The  Milk  via  direct  messages  on  Twi]er.  To  add  a   task  to  your  account,  just  send  your  rtm  friend  a  direct  message  with  the  name  of  the   task.  You  can  also  send  one  of  the  commands  listed  below  to  do  more  with  your   tasks.   If  you're  sending  a  message  to  Twi]er  via  SMS  or  IM  or  the  web  update  box,   remember  to  add  d  rtm  before  your  task  name  or  command  to  indicate  that  it's  a   direct  message.  For  example:   d  rtm  pick  up  the  milk   d  rtm  !complete  call  jimmy   (If  you're  sending  the  message  through  the  direct  message  web  page  on  Twi]er,  you   can  leave  off  the  d  rtm  part.)   20  
  • 21. Dropbox,  is  a  web-­‐based  hos3ng  service  that  lets  you  store  and  share  files  and   folders.     Any  file  you  save  to  Dropbox  also  instantly  saves  to  your  computers,  phones,  and  the   Dropbox  website.   2GB  of  Dropbox  for  free,  with  subscrip3ons  up  to  100GB  available.   Your  files  are  always  available  from  the  secure  Dropbox  website.   Dropbox  works  with  Windows,  Mac,  Linux,  iPad,  iPhone,  Android  and  BlackBerry.   Works  even  when  offline.  You  always  have  your  files,  whether  or  not  you  have  a   connec3on.   Dropbox  transfers  just  the  parts  of  a  file  that  change  (not  the  whole  thing).   Manually  set  bandwidth  limits  -­‐-­‐  Dropbox  won't  hog  your  connec3on.   Simple  sharing   Shared  folders  allow  people  to  work  together  on  the  same  projects  and  documents.   Invite  friends,  family  or  teammates  to  a  folder.  It'll  be  as  if  you  saved  the  folder  to   their  computers.   See  other  people's  changes  instantly.   Create  photo  galleries  viewable  by  anyone  you  choose.   Send  a  link  to  any  file  in  your  Dropbox  using  your  Public  folder.   Dropbox  mobile   Your  stuff  is  safe   Evernote,  is  a  suite  of  sobware  and  services  that  helps  you:  “CAPTURE  ANYTHING.   Save  your  ideas,  things  you  like,  things  you  hear,  and  things  you  see.”     ACCESS  ANYWHERE:  Evernote  works  with  nearly  every  computer,  phone  and  mobile   device  out  there.     FIND  THINGS  FAST:  Search  by  keyword,  tag  or  even  printed  and  handwri]en  text   inside  images.     The  note  can  be  text,  a  picture,  voice,  or  a  webpage.     21   The  Evernote  Web  Clipper  lets  you  save  interes3ng  stuff  you  see  on  the  web.  No   more  bookmarks,  tabs,  or  open  windows.  See  something  you  like,  clip  it  and  you’ll  
  • 22. •  Implement  a  reliable  database  system  for  keeping  track  of  contact  informa3on.       •  Treat  informa3on  as  a  valuable  asset.     •  Choose  the  most  appropriate  methodology  and  technology  to  manage  your  informa3on.     •  Eliminate  unnecessary  duplica3on  of  informa3on.     •  Create  a  paper  filing  system  that  works  for  you  -­‐-­‐  easily  and  consistently!     •  If  your  filing  system  is  not  working,  it  may  be  easier  to  start  over  than  to  try  and  fix  it.       Implement  a  reliable  database  system  for  keeping  track  of  contact  informa>on  for  clients,  prospects,   vendors,  and  consultants.    Sobware  programs  such  as  Outlook,  Act,  Goldmine,  or  Salesforce  will   eliminate  wasted  3me  looking  for  contact  info.    One  of  the  most  valuable  assets  of  any  business  is   its  rela3onships.    The  more  you  know  about  your  clients  and  your  prospects,  the  greater  your   prospects  for  increasing  the  value  you  provide  to  them.  The  more  you  know  about  your  suppliers,   the  greater  your  chance  for  reducing  cost.       Treat  informa>on  in  your  company  as  the  valuable  asset  it  is.    Create  and  maintain  a  records   management  program  for  paper  and  electronic  informa3on.  Iden3fy  what  informa3on  you  should   keep,  in  what  form,  by  whom,  for  how  long.    One  of  the  major  sources  of  clu]er  in  offices  is   employee’s  lack  of  knowledge  of  what  they  are  expected  to  keep.    Check  with  the  accoun3ng  and   general  counsel’s  office  to  determine  tax  and  legal  liabili3es.    Determine  what  documents  are   important  from  a  historical  aspect  -­‐-­‐  one  copy  of  every  newsle]er,  for  example.     Choose  the  most  appropriate  methodology  and  technology  to  manage  your  informa>on.    Do  not   assume  that  the  most  expensive  technology  is  always  the  best  choice.  Some3mes  “less  is  more”  –   even  when  it  comes  to  technology.    If  employees  are  was3ng  3me  looking  for  electronic  files,  your   company  is  was3ng  money  and  opportuni3es.  Programs  such  as  Enfish  and  Google  allow  you  to   find  any  electronic  document  in  your  network  in  seconds.     Eliminate  unnecessary  duplica>on  of  informa>on.  Implement  what  I  call  the  “ The  Originator’s  Rule™:     Whoever  originates  a  document  is  responsible  for  its  reten3on.”    Other  people  may  keep  it  as  long   as  they  want  it,  but  when  they  no  longer  need  it,  they  are  not  responsible  for  keeping  it.    The  trash   generated  in  most  organiza3ons  with  the  implementa3on  of  this  rule  is  staggering!   Create  a  paper  filing  system  that  works  -­‐-­‐  easily  and  consistently!      Aber  consul3ng  in  hundreds  of   offices,  I  have  observed  that  a  filing  system  is  much  like  the  founda3on  of  a  building.    It  may  not  be   very  exo3c,  and  you  can  build  a  great  building  on  top  of  it,  and  even  decorate  it  magnificently  -­‐-­‐   but  sooner  or  later,  the  building  will  begin  to  suffer  -­‐-­‐  or  even  collapse.    The  same  can  be  said  for  a   filing  system.    The  key  to  the  least  labor  intensive  and  most  reliable  filing  system  is  a  File  Index  –  a   “chart  of  accounts”  for  your  files.    A  filing  program  such  as  The  Paper  Tiger  sobware  allows  you  to   find  any  physical  resource  in  an  en3re  department  in  a  ma]er  of  seconds.     If  your  filing  system  is  not  working,  it  may  be  easier  to  start  over  than  to  try  and  fix  it.    Empty  the  old   stuff  out  of  your  most  accessible  file  space,  and  put  it  into  less  accessible  space.    Begin  your  new   system.    As  you  need  informa3on  from  the  old  files,  incorporate  it  into  the  new  system.     Eventually,  the  two  systems  will  be  combined  -­‐-­‐  or  more  likely  80%  of  the  old  system  can  be  tossed   or  put  in  storage.       22  
  • 23. 23  
  • 24. 50%  can  be  deleted  or  filed   30%  can  be  delegated  or  completed  in  less  than  2  minutes   20%  can  be  deferred  to  your  Task  List  or  Calendar  to  complete  later   Using  the  4  D's  model  on  a  daily  basis  makes  it  easier  to  handle  a  large  quan3ty  of  e-­‐ mail.  Our  experience  shows  that  on  average,  people  can  process  about  100  e-­‐mail   messages  an  hour.  If  you  receive  40  to  100  messages  per  day,  all  you  need  is  one  hour   of  uninterrupted  e-­‐mail  processing  3me  to  get  through  your  Inbox.  Our  sta3s3cs   show  that  of  the  e-­‐mail  you  receive:   Of  course,  if  you  have  a  backlog  of  hundreds  of  messages,  it  will  take  3me  to  get  to   the  point  where  your  daily  rou3ne  keeps  you  up  to  date.  It's  important  to  get  that   backlog  down,  so  I  would  suggest  se}ng  chunks  of  3me  aside  to  work  through  it.   Then  you  can  really  enjoy  processing  your  messages  every  day  using  the  4  D's.     24  
  • 25. 25  
  • 26. LogMeIn:    complete  remote  access  for  Windows  and  Mac  –  control  from  iPad  or   iPhone  –  try  it  free,  but  then  need  to  pay  for  service   Bob  Harris  has  opera3nfg    frameworks  and  tools  for  Nonprofits,  self-­‐audit  checklists,   6  Manuals  to  run  a  NonProfit;  templates  from  crea3ng  a  board  agenda  to  explaining   why  a  Consent  Agenda  is  a  good  thing;  opera3ng  documents  that  include  a  Board   Orienta3on  Manual,  a  Disaster  Preparedness  manual   Avery  or  other  products  you  use  oben  have  templates,  etc  already  created  for  your   use  –  why  not  use  them  instead  of  trying  to  create  something  yourself   Need  a  group  presenta3on,  project  tracker,  newsle]er  in  a  hurry  –  check  out   Microsob  office  for  their  templates  from  agendas,  to  award  cer3ficates  to  brochures   to  budgets  to  calendars  to  flyers  to  invoices  to  newsle]ers  to  planners  to   presenta3ons  to  reports   Staff  need  some  training  on  a  topic  –  they  have  tutorials  on  their  website   Free  office  Web  Apps   All  you  need  is  a  Windows  Live  ID  &  a  compa3ble  browser.    Doesn’t  ma]er  if  they  are   working  on  a  PC  or  a  MAC.  Office  Web  Apps  in  Windows  Live  SkyDrive  give  you   browser-­‐based  viewing  and  edi3ng  of  Office  documents  from  anywhere  you  have  a   connec3on  to  the  Web.  If  you  have  Microsob  Office  2010,  you  can  save  Word,  Excel,   PowerPoint,  and  OneNote  documents  directly  from  your  Office  program  to  SkyDrive,   the  free  online  storage  service  from  Windows  Live.  Even  if  you  don’t  have  Office  2010   you  can  store  documents  on  your  SkyDrive  and  start  using  Office  Web  Apps   immediately.   26  
  • 27. lets  people  put  up  offers  to  do  a  kabillion  crea3ve,  fun  jobs  for  a  fiver  —  five  bucks.   Here’s  a  sample  of  products  and  services  you  can  buy  for  five  bucks:   27  
  • 28. Wiggio  –    host  virtual  mee3ngs  and  conference  calls    create  to-­‐do  lists  &  assign  tasks    send  email,  text  &  voice  messages    manage  events  with  a  shared  calendar    poll  your  group  in  real  3me    upload  and  manage  files  in  a  shared  folder   AnyMee3ng:  hold  large  or  small  mee3ngs    send  mee3ng  invita3ons    create  custom  registra3on  forms    sell  3ckets  to  webinars    share  your  screen    live  video  conferencing    record  your  mee3ngs    collect  info  &  follow  up   JoinMe  free  for  Windows,  Mac  &  mobile  –  have  the  conference,  skip  the  room;   view  someone  else’s  screen   Doodle:  Easy  scheduling,  free  of  charge  &  w/out  registra3on:  create  poll,  invite   par3cipants,  confirm  date  and  3me   Eventbrite:  Tools  to  manage  and  promote  your  event   28  
  • 29. Marshall’s  ar3cles  include  coaching,  entrepreneurial,  career  management,   networking,  interviewing  &  nego3a3ons,  branding/marke3ng  YOU,  leadership   Corbin’s  ar3cles  include  mee3ngs  technology,  mee3ng  planning  sobware  tools,   technology  ar3cles   SNOPES:  defini3ve  Internet  reference  source  for  urban  legends,  folklore,  myths   29  
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