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3-Step e-Marketing Strategy to Increase Customers by 10

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Linda Parkinson-Hardman FRSA
Linda Parkinson-Hardman FRSA

The document discusses creating an e-marketing strategy and outlines three key ways to build a business: increase the number of customers, increase how often customers buy, and increase the average order value. It introduces the ACT model of attracting, converting, and transforming customers using e-marketing. The five S's framework is presented for determining marketing goals around sales, service, savings, speaking, and excitement. Creating a SMART goal and understanding the target audience, desired outcomes, and necessary resources are important steps for developing a basic e-marketing strategy.

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Creating An e-Marketing Strategy
Three Ways To Build A Business ,[object Object],[object Object],[object Object],£20.00 Average Value 100 No Customers £20,000 10 Turnover Order Frequency
Three Ways To Build A Business ,[object Object],[object Object],[object Object],£20.00 £20.00 Average Value 110 100 No Customers £22,000 10 £20,000 10 Turnover Order Frequency
Three Ways To Build A Business ,[object Object],[object Object],[object Object],£22.00 £20.00 £20.00 Average Value 110 110 100 No Customers £26,620 11 £22,000 10 £20,000 10 Turnover Order Frequency
How Do We Increase By 10%? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Get To Know The Competition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Introducing The Five S’s ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Setting A Goal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ if you don’t know where you’re going any road will take you there” To increase my visitors by 10% in 3 months and increase my customers by 3
Who Is Your Audience? ,[object Object],[object Object],[object Object]
What Do You Want To Achieve? ,[object Object],[object Object],[object Object],[object Object],[object Object]
What Do You Need In Place? ,[object Object],[object Object],[object Object],[object Object],[object Object]
You Now Have A Basic Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Download the Strategy Document At The End Of The Module and Complete The Exercises

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