Hey You, What's In It For Me? - Non Profit Social Media Strategy
The Not for Profit Organisation, Charity and Social Enterprise has an amazing opportunity to harness the power of social media and social networking to deliver valuable benefits to all their stake-holders. However, they can only achieve a true return on their investment of time, and sometimes money, if they have a complete strategy that takes into account the needs of every group they may engage with. This presentation is given as one of a series of seminars for NFP Technology 2011, which takes place at the Business Design Centre in London. Linda Parkinson-Hardman introduces delegates to the key areas they must address in order to create a strategy that works for their organisation right here, right now. NFP Technology 2011 is a key landmark events in the Not For Profit calendar which enables technology companies and the Charity sector to come together to investigate and learn about the latest opportunities that now lie open to them.
![Hey You! What’s in it for me? – Linda Parkinson-Hardman Successful Campaigns = Win/Win Win for the Organisation ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Hey You, What's In It For Me? - Non Profit Social Media Strategy
- 1. Hey You! What’s in it for me? Linda Parkinson-Hardman
- 7. Why
- 8. When
- 9. How
- 10. Where
- 13. Need to Grow
- 14. Need to Use
- 15. Need to Serve
- 16. Need to Sell
- 18. Need to Grow
- 19. Need to Use
- 20. Need to Serve
- 21. Need to Sell
- 23. Do they have a specific location, health issueor disability?
- 24. Are they defined by their economic circumstances?
- 25. Do they have a specific role, company or market sector?
- 26. What preferences, skills and values might they have?*James Stewart
- 28. Do they use Facebook, Twitter, Linkedin, Forums, or Blogs
- 29. Are they a closed or open group
- 31. Hey You! What’s in it for me? – Linda Parkinson-Hardman WHAT? ‘What’ is defined by your goal AND your audience
- 33. Writing regularly breeds familiarity and expectation
- 34. Are you audience affected by time differences
- 36. How can you make best use of what you already have?
- 37. What will your spokesperson be doing if they aren’t doing this?
- 38. Be real, remember it’s a conversation!
- 40. Schedule of tweets & status updates that link back to past posts
- 41. Create a newsletter that doesn’t give it all away
- 42. Use relevant events and calendar entries as source material
- 43. Give 5 people 5 blog categories to write once per week
- 44. Give 1 person responsibility for responding on each network
- 45. Create your landing pages with your GOAL in mind
- 47. Thank you for listening Your logo For more information, contact us at: 0843 289 2142. linda@internet-mentor.co.uk Linkedin.com/in/lindaph Conference House Ltd. Suite AL18A, BPSIC, Bletchley Park, Milton Keynes MK3 6EB
Editor's Notes
- Hysterectomy Association focuses on providing impartial information to patients therefore our Social Media focus is on the Need to Know and Need to Serve areas.The Mowgli Foundation social media campaign focuses on the Need to Grow both for mentors and entrepreneurs
- Hysterectomy Association – women, mostly in the UK, aged normally between 30 and 60ish (but not exclusively). Varying health issues but common thread is they have had or are having a hysterectomy. Although they are on all of these networks, they are most at home on Facebook and our Forums.Mowgli FoundationEntrepreneurs are typically younger and based in the Middle East – Jordan, Syria, Lebanon (although some are in the UK). Mentors are typically older with a history of running their own businesses and are now ‘consultants’ typically based in the West. Although they are on Facebook and Twitter – primarily we engage with them on LinkedIn.
- Typically I will feed the latest blog posts out automatically to the accounts I am working with, I also schedule a lot of updates making use of past materials (particularly those that are timeless).