SlideShare utilise les cookies pour améliorer les fonctionnalités et les performances, et également pour vous montrer des publicités pertinentes. Si vous continuez à naviguer sur ce site, vous acceptez l’utilisation de cookies. Consultez nos Conditions d’utilisation et notre Politique de confidentialité.
SlideShare utilise les cookies pour améliorer les fonctionnalités et les performances, et également pour vous montrer des publicités pertinentes. Si vous continuez à naviguer sur ce site, vous acceptez l’utilisation de cookies. Consultez notre Politique de confidentialité et nos Conditions d’utilisation pour en savoir plus.
Excellent Advice For Better Reputation Management
When you are trying to maintain a positive business image, you're going to encounter a ton of
obstacles. You might know quite a bit about business reputation management, but you can never be
too prepared. So continue reading in order to find out some great techniques you can use to help
make sure your business continues to thrive.
Never lose your cool with customers on social media forums. Even if you disagree with a customer,
do not attack or act rudely towards the customer. Try to help the customer as best as you can and
move on. Always act professionally since you do not want to create a bad reputation for your
One of the primary ways you can manage your reputation is to claim your business brand online and
take charge of the content about you. Use either KnowEm.com, UserNameCheck.com or
NameChk.com to locate every online instance of your business name popping up. You only need to
use one, but any of them can let you know if anyone out twitter marketing tools there is
misrepresenting your business or speaking ill of you.
Being proactive helps you counteract negativity online regarding your brand. Any negative feedback
is sure to be lost in a sea of positive feedback, so make sure there is plenty of it. Also, make
http://www.twitip.com/10-tips-to-be-effective-at-marketing-on-twitter/ sure that your positive content
Post moderation guidelines on each of your websites and social media sites. By posting guidelines,
your visitors will know what is and what is not acceptable responses on your website and social
media sites. If someone posts something that is not within the guidelines, remove the post and give
an explanation of why the post was removed.
Blogs are wonderful ways to bolster your online presence and increase your company's reputation.
Feature guest bloggers in your industry, offer tips on how to use your products and other
information that will help your customers. One of the best strategies is to feature other businesses
that compliment your products and services.
Make sure that your unhappy customers are not ignored. This will show others that you are a good
business owner. It is great to display this online. Other prospects and customers can see that you
actively address issues, so they'll be more apt to buy products from your company later.
When people give you negative reviews, you should try your best to address them without admitting
any fault. As soon as you admit responsibility for things, you will look incompetent in the eyes of
your customers. It is best to apologize for their dissatisfaction, and not for any incident in particular.
Do not ask site owners to remove information about you just because it is a bit unflattering. People
are entitled to their opinions and you don't want anyone to think that you believe the opposite. There
is a chance that petitioning site owners to remove opinionated statements will backfire on you.
Be a sponsor at a community event. This
will help you better your firm's
reputation. Your customers will love the
fact that you care enough to invest your
time as well as your money for a
community cause. If customers think
positively about your business, it will
While creating controversy can help your
business get a lot of attention, it is never
a good idea if you are trying to increase your customer base. While people out there will talking
about you, it is likely that they will be saying things that will put your business in a negative light.
Good reputation management is not about saying good things about your own company. It is about
your company's positive actions. Consumers judge a company by what it actually does, not by the
things it says. When verbal promises are not backed by actions, the customer loses trust in the
company and the reputation suffers.
While it is tempting to create profiles and pages on every social networking site available, don't do it
if you don't have the time and resources to keep all those pages current. You'll look incompetent,
lazy and possibly damage your reputation if a potential customer discovers your poorly managed,
Get familiar with the review sites that are on the web. More and more people are writing reviews
about their experiences with a product or service. You never know if a review was written about
your company. Do not ignore reviews, but learn from them. This is good way to improve your
Adopt operating principles that embrace sustainability of the environment. Consumers are more
sensitive these days to the protection of the environment. They tend not to do business with
companies that are wasteful and who do not seem to make an effort to conserve resources. Talk
about what your company does in sustainability, and make a positive impact.
If you get hired to work for someone, be sure you try and find out what you can do extra for them.
You will not need to spend a lot of time or money, and the results can be huge. This will bring back
repeat customers time and time again.
Make good use of anchor text. This is text that is hyperlinked to another pertinent web page. When
search engines rate your site, they evaluate the anchor text to be sure it is relevant. Relevant
hyperlinks help increase your websites authority. Conversely, when other sites link to your website
this also builds your credibility and builds your online reputation.
When your company is hired to do a job, always look for ways to do a little extra for your customer.
Little things don't consume a lot of your payroll or expenses, but any little thing you can do to make
your customer's day pays big dividends in the end. Extra little things can motivate your customer to
remember you in the future.
Be very careful about what you say in the workplace. A reputation is a very fragile thing. You can
break it in seconds what it took years to build. So understand your environment and where the line
is in terms of conversation. This will help you keep on the right side.
After reading the above article, you are now able to maintain a positive reputation in the business
community. Don't ever let your reputation go bad, remember these tips and use them to help you
succeed in business. Keep in mind that your reputation is everything, and doing so will help you be
very successful in business.