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Mark 6 slidedeck Intro to Globalization

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Lindsey Fair, MBA
Lindsey Fair, MBA

First day intro lecture for International Marketing

BusinessNews & Politics
1 of 7
brief intro to international marketing Presented by Lindsey Fair
globalization of markets
globalization of production
ethnocentrism
anti -globalization
assembling success
why is TARGET coming to Canada ?

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Mark 6 slidedeck Intro to Globalization

Editor's Notes

  1. Customers and commerce
  2. Business processes
  3. Watch out! making value judgments about another culture from perspectives of one's own cultural system
  4. So why are people against it? The poor The environment National sovereignty and local culture Why does this matter to marketers Creating the image for the right people PR issues Relationships not only with customers but suppliers, employees, etc.
  5. Question to think about / comment on Facebook: Why is Target coming to Canada? due: profile sheet facebook --> sign up and question comment