Bernie Goldbach teaches creative students how to communicate through media. He needs to ensure graduates can populate digital channels with creative work and collaborate across disciplines. His research looks at unlocking student creativity through questioning classrooms, community artifacts, and Jason Theodor's Creative Method of action, connection, and deviation. The method advocates starting simply, sharing work, and allowing new pathways to unexpected results.

1. Blank
Screen
Creativity
Unleashing the creative
process, one blank screen at a
time.
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2. I’m Bernie Goldbach
Limerick School of Art and Design
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3. I teach third level creative students how to communicate through
Media Writing, Public Relations, Social Media and Applied
Communications in a BSc degree programme.
I need to ensure our graduates can populate digital channels with their
creative work.
I need to inculcate a collaborative spirit to ensure our graduates can
work with designers, art directors, copywriters, front end developers,
programmers, marketers, and analysts.
Our graduates need to surmount blank screens and be creative.
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4. -- My research includes
continuous, informal interviews
with students.
The Process
-- Followed ethnographic
process recommended by
Spradley (1979).
-- Digital artifacts (Flickr,
Things I’ve done to investigate Instagram, Google Plus, Twitter,
blank screen creativity. Audioboo) assisted the data
collection process.
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5. -- Borrows from Jason
The Creative Theodor’s Creative Method and
System.
Experience
-- Learners bring their own
devices.
-- Teachers identify creative
oases.
Things worth sharing -- An effective process shares
eureka moments
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6. Learners
arrive in a
copy-and-
paste mode
Students who actually
“engaged in writing
assignments... exhibited
higher levels of critical thinking
and overall understanding of
their topic...“
Thompsett and Ahluwalia, 2010
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7. What promotes
creativity is a
questioning
classroom.
Ask unusual and
challenging
questions.
Value diversity.
Robert Fisher, 2006
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8. A transformation has
occurred. We have
moved from "atom-
based" economy, and
towards one focused
around the creation,
manipulation,
communication and
storage of electronic
binary digits or "bits".
Nicholas Negroponte, 2000
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9. Stress is part of the
landscape with Kids
Living and Learning with
New Media.
Mizuko Ito, 2009
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10. Jason
Theodor’s
Creative
Method
It’s about action, connection
and deviation.
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15. The Creative Method
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16. Action
Start simple.
Draft a response.
Record 90 second audio.
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17. Connection
Communities emerge.
Sharing happens.
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18. Connection
Using Audioboo to easily aggregate
shareable creative work.
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19. Deviation
New pathways lead to
unexpected results.
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20. Improving Focus
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21. Essential Elements of Focus
-- Capture
-- Catalogue
-- Review
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22. Capture
The tool must always be in your pocket or purse.
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23. Catalogue
Auto-file in a searchable stash.
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24. Catalogue
Leverage searchable community artifacts.
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25. Review
Cross-reference your own media objects.
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26. Creative Collaboration
Meeting creative people in Google Hangouts.
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27. Creative Collaboration
Meeting creative people in Google Hangouts.
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28. Failing Collaboration
“Most collaborations fail.
But we don’t hear about them.”
Ewan McIntosh, LIN 2012
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29. Learning
Creatively
Students prefer to learn
creatively by exploring,
questioning, experimenting,
manipulating, listening, and
testing.
Torrance and Safter (1990)
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30. Action
It’s about doing.
It is the act of creating.
It is about learning how to fail
well.
It is a journey of 10,000 steps.
Jason Theodor (2010)
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31. Active
Listening
It’s more than just paying
attention.
Robertson K (2005)
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32. Facilitating
The weakest of us—the
Empaths, the Crazies, and the
Dreamers—need to break our
inertia and build up
momentum.
Theodor J (2010)
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33. Production
We extract significant value
when producing shared
reflective documents.
Google Docs used in public and private
modes.
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34. Critique
(There is) an emerging
consensus that the most
engaged and active forms of
learning with digital media
happen in youth-driven
settings.
Mizuko Ito, 2009
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35. Conclusion
Use the creative method to unlock blank screens.
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36. Circle Me
Or follow me @topgold.
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37. Happy Creating!
Bgoldbach AT yahoo.com
www.insideview.ie
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