1.
Beyond Post and Pray:
Effective Job Postings for Nonprofits

2.
Meet your presenters

3.
During this webinar, you will learn…
✓ About data-driven job matching and how to tap into
LinkedIn’s talent network
✓ How to write job descriptions that attract candidates
✓ Ways to leverage data analytics to optimize your job
✓ Which solution is best for you
✓ Information about the nonprofit discounts

4.
How does it work?
What goes into a
job posting?

5.
Info required to post a job
1
2
3
4
5
$Price

6.
job title
job description,
desired skills
and expertise
location
How it looks when you post
clickable link to
company page
how candidates
apply

7.
But wait, what is the rest I filled out for?
1
2
3
4
5
$Price

8.
How does it work?
Job Matching 101

9.
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Data-driven job matching 101
Job is posted on LinkedIn
Frequently used key words in the title, description, and
desired skill sets are picked up
3
Those keywords, in addition to factors like location,
function and seniority are matched against the millions of
profiles on LinkedIn to find matches
1
2

10.
 The most qualified and relevant candidates are sent the job posting
within their LinkedIn account as, “Jobs you may be interested in”
 Job seekers can also search for your opportunities in LinkedIn jobs
 The job poster is also sent up to 24 profiles of qualified candidates
to reach out to
Data-driven job matching 101

11.
How does it work?
Who are these great candidates?

12.
A mix of active and passive candidates
Active Job Seekers
Proactively searching for a
new position
Passive Candidates
Over half of this population is open
to a new opportunity
25%
Active
75%
Passive
12
25%
Active

13.
Socially minded individuals

14.
Across many locations and companies

15.
How does it work?
4 steps to craft a great job

16.
job title
job description,
desired skills
and expertise
location
Job Title
clickable link to
company page
how candidates
apply

17.
Save creativity for the job description,
not the title
Instead of Try
Fundraising Fanatic Fundraising Coordinator
Brand Champion Social Media Specialist
Office Ninja Administrative Assistant
Membership Maven Member and Volunteer Manager

18.
How does it work?
Step 2, Job Description:
Research first, write later

19.
job title
job description,
desired skills
and expertise
location
Job Description, Skills, Expertise
clickable link to
company page
how candidates
apply

20.
Start with the end in mind
Run a search to research your ideal candidate
 What keywords are in their summaries, volunteer activity & causes sections?
 What skills and endorsements do they list?
 What types of companies or organizations have they worked with?
 What did they study in school?

21.
22
Jessica Smith
Over 15 years experience working at the intersection of nonprofits and corporations in various communications roles.
Particular expertise leveraging relationships and my network to build strong communications plans for my partners, focusing
both internally and externally. I have a passion for developing innovative campaigns that provide business benefit, while
enabling and empowering NGO and nonprofit organizations.
I have risen through the communications ranks from PR Associate to Vice President and have been credited with many
corporate public relations successes during that time. My diverse experience has enabled me to manage all aspects of a
company’s public profile, from developing crisis plans and roadshow decks to building global teams and producing high-
impact events.
Specialties: corporate positioning, consumer PR programs, crisis communications, product launches, executive and internal
communications, global communications, media training
Senior VP, Fidelity Development
VP, Corporate Brand Marketing

22.
23
Jessica Smith
Volunteer Experience & Causes
Causes Jessica cares about: Organizations Jessica supports:
Communications Advisory Board
Advisor – Technology Partner Network
Top Skills

23.
Are you an experienced communications professional, looking to join an innovative and forward thinking nonprofit looking to
change the world? If so, we want you to join our SF Bay Nonprofit team.
Make an Impact
Bring positive change to the world by leading a global team in positioning this organization as a game-changer. Managing
everything from organization positioning, to crisis communications, external and internal communications and more, you will
be the lead on making our voice heard. Help save millions of lives by bringing our mission to life!
You will be set up for success if you have at least 5 years of experience with these specific skills:
• Strategic communications
• Marketing strategy
• Public speaking
• Relationship management
• Non-profit experience

24.
How does it work?
Step 3:
Highlight that impact

25.
Highlight the position’s impact
Instead of Try
“You’ll provide compliance support for our in-
country operations.”
What does that mean?
“Your work will ensure that thousands of people can
find self-sustaining employment. As a multi-national
organization, there are many different governments
we work with – you will have the critical task of
keeping good relations with them. By ensuring
compliance with the governing entities in each of our
on-site locations, we will be able to help millions find
the means to support their familities.”
“Manage the volunteers who will drive our
organization’s mission.”
Ok, but what are you actually doing day-to-day?
“You will join a 10-person team which recruits,
motivates, and educates 75-100 volunteers to work in
the animal shelter throughout the year. Our shelter
wholly depends on volunteers; 60% of the direct
animal care time comes from volunteers. You and your
team ensure that the shelter keeps running by
conducting training sessions , coordinating volunteer
calendars, and providing updates to our volunteer and
full time staff.”

26.
How does it work?
Step 4:
Find your voice and tone

27.
Word choice matters
Instead of Try
“Job Overview” followed by 3 paragraphs “Why Join Us?” followed by 2 sentences
Burying a drawback in a long list of “Job
Requirements”
Add a “Worst Part of the Job” sub-head
“A qualified candidates will demonstrate…” 1. Describing the attributes of an ideal team member.
“Our most impactful fundraising managers are innovative in their approaches to
engaging with donors. If you are both mission-driven and business savvy, with
a tendency to think outside the box, you’ll be a great fit.”
2. Making it personal so the right candidate thinks,
“Yes! That’s me!”
“You’ve produced cocktail parties for 50 and galas for hundreds. You know
what it takes to manage resources, budgets, timeline, and expectations to
produce a truly seamless event. From check-in logistics to lighting technicians,
you think about it all. You can deal with the unexpected and problem-solve on
the job.
3. Going for a laugh.
“Your idea of fun is making pivot tables in Excel. You are so comfortable
analyzing mountains of data that you can do it with your hands behind your
back - blindfolded.”

28.
How does it work?
Putting it together

29.
How does it work?
Put your post to work

30.
After the writing is over, go the extra mile
✓ Follow up with the recommended candidates
✓ Share your job with your network

31.
Prove the value of your investment using the data
analytics provided
144 39 987

32.
How does it work?
Bonus: boost your
employer brand

33.
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Create a company page to showcase your work
Home / Company Page

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A career page shows off your employer brand
Career Page

35.
How does it work?
How many hires are
you making?

36.
Determine the best solution for your
recruitment needs….
= 30 Day Job Postings
= Nonprofit Solutions

37.
How does it work?
Nonprofit discounts

38.
Discount information
30 Day Job Postings
 Price depends on location
 Full time position, 30 day job post = 50% off
 Volunteer position, 30 day job post = 90% off
Nonprofit Solutions
 Significant discounts available
 Continual job posts (12 months)
 Easy-to-use tools for managing recruiting
 Access to the entire LinkedIn network
 Employer brand - media & advertising

39.
To explore additional resources for nonprofits, visit…

40.
Take away’s
✓ Understand job matching and how to tap into
LinkedIn’s talent network
✓ How to write job descriptions that attract candidates
1. Standardize title
2. Research – keywords
3. Highlight impact
4. Voice & tone
✓ Optimize your job with data analytics
✓ Build your employer brand
✓ Select a solution that is best for you

41.
Q & A

42.
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Thanks for joining!
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