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Build Your LinkedIn Recruiting Strategy for State & Local Government [Webcast]

Build Your LinkedIn Recruiting Strategy for State & Local Government [Webcast]

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Learn the tools and tactics used by other government agencies on social media to generate interest in career opportunities. To learn more about LinkedIn Talent Solutions, visit us at business.linkedin.com/talent-solutions

Learn the tools and tactics used by other government agencies on social media to generate interest in career opportunities. To learn more about LinkedIn Talent Solutions, visit us at business.linkedin.com/talent-solutions

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Build Your LinkedIn Recruiting Strategy for State & Local Government [Webcast]

  1. 1. RECRUITING STRATEGY FOR GOVERNMENT AGENCIES KristyMDalton @kristydalton22 | #govgirl Kristy Dalton
  2. 2. What we’ll cover  Do’s & Don’ts: Social Recruitment Strategy  Tips for Government Hiring Managers  Revamp your Government LinkedIn Page #hiretowin
  3. 3. http://GSMCON.com http://GSMO.org
  4. 4. Latest LinkedIn Data  Total workforce on LinkedIn: 400 million worldwide  Government workers on LinkedIn in North America: 14.2 million
  5. 5. WHY IS GOVERNMENT RECRUITMENT A BIG DEAL?
  6. 6. Do’s & Don’ts: Your Social Recruitment Strategy
  7. 7. UTILIZE WHAT YOU CAN DO FOR FREE ON LINKEDIN DO:  Company Pages  Showcase Pages  Updates  Groups
  8. 8. CONSIDER PAID PROMOTIONS ON LINKEDIN DO:  Sponsored Updates  Career Pages  Recruiter
  9. 9. DEVELOP A SOCIAL EMPLOYEE ADVOCACY PROGRAM DO:  Bambu  Amplify
  10. 10. RESPECT THE PLATFORM DO:  Share posts on economic development  Job openings  New businesses opening  Background on working for the agency  Showcase employees  Awards won by agency  Behind the scenes of working for agency
  11. 11. AVOID DOING THESE THINGS  Showing preference in Job Ads  Engaging in prohibited employment practices
  12. 12. LEGAL ISSUES W/ SOCIAL RECRUITMENT  Same legal issues apply to SM job postings  Can’t be sole location job is posted  Look at profiles after formal interview  Don’t request passwords  Be consistent  Subscribe to Municipal Minute: http://municipalminute.ancelglink.com
  13. 13. AVOID DOING THESE THINGS  Showing preference in Job Ads  Engaging in prohibited employment practices  Using personal profiles for agency (set up Company Page and Showcase pages)  Using only text and links - use images!
  14. 14. Tips for Government Hiring Managers
  15. 15. Tips for Government Hiring Managers  In the U.S., there are currently over 500k jobs posted on LinkedIn  There are over 15k government related jobs on LinkedIn
  16. 16. Tips for Government Hiring Managers  Tweak your profile as a recruiter / hiring manager / HR professional  Use LI groups to find candidates  Use LI as personal publishing platform  Get to know the Job Seeker experience
  17. 17. Revamp Your Government LinkedIn Page
  18. 18. Agencies Using LinkedIn Pages 4,000 1750 1702 1175 798 531 Government Admin Public Safety Govt. Relations Public Policy Law Enforcement Military
  19. 19. Revamp Your Government LinkedIn Page  ‘Company Page’ Best Practices  Create ‘Showcase Pages’  Tell Your Agency’s Story
  20. 20. Revamp Your Government LinkedIn Page  ‘Company Page’ Best Practices  Create ‘Showcase Pages’  Tell Your Agency’s Story  Post Regularly  Embed LI Follow Button on Agency’s H.R. Site
  21. 21. Thank you! Questions? GovernmentSocialMedia.com kristy@governmentsocialmedia.com Business.linkedin.com/talent-solutions @hireonLinkedIn http://GSMCON.com http://GSMO.org

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