1.
Crash Course:
Free vs. Paid Hiring
Tools on LinkedIn
Welcome to
Your webcast will start momentarily

2.
The tools to recruit more efficiently
and grow more productive
Hosted by
Post jobs
Source Talent
Build your brand

3.
Before we get started
• Remember, everyone on the line is muted
• Q&A session to follow – please type questions in the Q&A box
• A recording of the webinar will be emailed to you

4.
Meet your speaker I focus on creating
recruiting strategies for my clients
that leverage the right LinkedIn
tools to improve the process and
develop their brand.
LTS clients are able to find and
attract the best talent in the world
while reducing the time and cost
to recruit them.
Jonathan Iwert
Account Executive,
LinkedIn Talent Solutions

5.
What we’ll be talking about
• Challenges — your job isn’t easy
• Solutions — they might be closer than you think
• Free vs. Paid — a deep dive into LTS features & benefits
• Branding — how our tools can build your company profile
• Summary — the big picture and next steps
• Q&A — your chance to get specific

6.
How to see for yourself I focus on creating recruiting
strategies for my clients that
leverage the right LinkedIn tools to
improve the process and develop
their brand.
LTS clients are able to find and
attract the best talent in the world
while reducing the time and cost to
recruit them.
This presentation will only show product snapshots.
For a live LinkedIn demo:
Call us at
(855) 655-5653
Request to be
contacted in the survey

7.
CHALLENGES
Your job isn’t easy
• Hiring managers have other work to do
• Recruiting has never been more crucial
• The competition moves fast
• You don’t have time to make mistakes

8.
Fewer qualified applicants
CHALLENGES
The current state
of recruiting
Last minute recruiting
Demands on Hiring Managers
Unsuccessful Outreach
Lack of Transparency
40%of employers globally are
having difficulty filling positions
Employers globally report the highest talent shortage since
20071
1 http://www.manpowergroup.com/talent-shortage-2016

9.
Fewer qualified applicants
CHALLENGES
The current state
of recruiting
Last minute recruiting
Demands on Hiring Managers
Unsuccessful Outreach
Lack of Transparency
36%Only 36% of people are
actively looking for jobs

10.
Fewer qualified applicants
CHALLENGES
The current state
of recruiting
Last minute recruiting
Demands on Hiring Managers
Unsuccessful Outreach
Lack of Transparency
I have about 20
seconds to scan your
resume and find the
information I need.
2 http://money.usnews.com/money/blogs/outside-voices-careers/articles/2016-03-07/heres-exactly-what-hiring-managers-look-for-in-a-resume
2

11.
Fewer qualified applicants
CHALLENGES
The current state
of recruiting
Last minute recruiting
Demands on Hiring Managers
Unsuccessful Outreach
Lack of Transparency
Average InMail
response rate =
3 https://www.slideshare.net/sidekick/subject-linestats/11-40_of_emails_areopened_on
+25%
3

12.
Fewer qualified applicants
CHALLENGES
The current state
of recruiting
Last minute recruiting
Demands on Hiring Managers
Unsuccessful Outreach
Lack of Transparency
Organizations with time-to-fill
greater than the average, resumes
spend 10% more time with hiring
manager than average resulting in
less time to actually spend
interviewing candidates.
TAKE AWAY:
It is clear from this research that the
most significant bottleneck in a
longer hiring process is during the
hiring manager’s review of
candidate resumes.
4 https://www.icims.com/sites/www.icims.com/files/public/Hiring_Manager_Recruiter_Relationship.pdf
4

13.
CHALLENGES
According to a SHRM study, not
only does a poor hiring decision
impact the morale of the team, but
it also can cost at least 30% the
bad hire’s salary.5
5 https://www.forbes.com/sites/falonfatemi/2016/09/28/the-true-cost-of-a-bad-hire-its-more-than-you-think/#6259c4d14aa4
The bottom-line
impact of hiring the
right talent is real:
Cost of bad hire =
+30%bad hire’s salary

14.
SOLUTION

15.
SOLUTIONThe right tools for the job

16.
SOLUTION – THE RIGHT TOOLS FOR THE JOB
LinkedIn FREE
Use Google Searches to
research your personal
network
LinkedIn PAID
LinkedIn Recruiter provides
search insights to identify
quality talent
Find better pools of
qualified candidates

17.
I focus on creating recruiting
strategies for my clients that
leverage the right LinkedIn tools to
improve the process and develop
their brand.
LTS clients are able to find and
attract the best talent in the world
while reducing the time and cost to
recruit them.
SOLUTION – THE RIGHT TOOLS FOR THE JOB
Find better pools of
qualified candidates
LinkedIn Recruiter
Data analytics & search insights for
identifying and targeting quality talent.
Quickly visualize, analyze and interpret talent pool data
Prioritize the best talent pools to recruit from
Make strategic adjustments to your job criteria

18.
SOLUTION – THE RIGHT TOOLS FOR THE JOB
LinkedIn FREE
Search in network.
Need connection base of
500+ in specific market.
LinkedIn PAID
Talent Pool Reports:
customized recruiter insights
target talent by area and
industry.
Find better pools of
qualified candidates

19.
SOLUTION – THE RIGHT TOOLS FOR THE JOB
Find better pools of
qualified candidates
LinkedIn Talent Pool Reports
• Generated by LinkedIn for Recruiter customers.
• Focuses on talent by region and industry.
• Shows talent supply and demand.
Candidate talent pool
development is the 2nd most
influential driver of talent
acquisition performance.
2n
d
WHY IT’S VALUABLE:
• Data-driven recruiting saves time & effort
• Determine if you should recruit locally or
expand search
• Identify best places to find top talent
• Sharpen your message with talent insights
• Target universities to create a pipeline
6 Bersin by Deloitte, WhatWorks Brief: High-Impact Talent Analytics - Building a World-Class HR Measurement and Analytics Function, (Oct 2013).
6

20.
SOLUTION – THE RIGHT TOOLS FOR THE JOB
LinkedIn FREE
Frequent manual updates on
Company Page; difficult to
target.
LinkedIn PAID
Set it and forget it:
Advanced tools and proactive
searches maintain a focused
pipeline.
A smarter response to
last minute recruiting

21.
SOLUTION – THE RIGHT TOOLS FOR THE JOB
A smarter response to
last minute recruiting
Work With Us Ads
Candidate Pipeline and Automation
50xbetter click-through rates with
personalized recruitment ads vs.
average banner ads
Automatically own high-traffic ad space
aimed at qualified candidates.

22.
SOLUTION – THE RIGHT TOOLS FOR THE JOB
A smarter response to
last minute recruiting
lower cost per hire.
Companies with a strong employer
brand have a
Career Pages
Showcase company culture and job
opportunities to attract candidates
50%Candidate Pipeline and Automation
Work With Us Ads

23.
SOLUTION – THE RIGHT TOOLS FOR THE JOB
A smarter response to
last minute recruiting
Members are three times more likely to apply for a
Sponsored Job than if they find the job another way.
Career Pages
Target quality candidates that match
your needs 3x
Candidate Pipeline and Automation
Work With Us Ads
Sponsored Jobs

24.
SOLUTION – THE RIGHT TOOLS FOR THE JOB
A smarter response to
last minute recruiting
Career Pages
Proactively search active and passive
talent; build pipeline for future hires by
saving qualified candidates.
Candidate Pipeline and Automation
Work With Us Ads
Sponsored Jobs
Recruiter
Of recruiters said they
were more successful
with Recruiter.75%

25.
SOLUTION – THE RIGHT TOOLS FOR THE JOB
LinkedIn FREE
Effective ways to make a
difference on a tight budget
LinkedIn PAID
Proven tools for maximizing
recruiting efficiency & results
A better way to manage
the Hiring Manager’s time

26.
SOLUTION – THE RIGHT TOOLS FOR THE JOB
A better way to manage the Hiring Manager’s time
LinkedIn Profile
Build your personal hiring
manager brand
Company Page
Give candidates a way to
get to know your brand
Status Updates
Stay engaged with your
connections
LinkedIn Groups
Join relevant groups to
network
79%
79% of LinkedIn members are interested in
opportunities from companies they follow)
more profile views for members
with profile photos
Up to
21X
>1 Status
Updates/week =
40% more views to
your LinkedIn Job
Postings.
21%
Talent who share a LinkedIn
group with you are
more likely to respond.
LinkedIn FREE

27.
SOLUTION – THE RIGHT TOOLS FOR THE JOB
A better way to manage the Hiring Manager’s time
Members and counting
460M+
LinkedIn PAID
Sponsored Jobs
Target quality candidates that
match your job needs.
LinkedIn Recruiter
Access the world’s
largest talent pool

28.
SOLUTION – THE RIGHT TOOLS FOR THE JOB
A better way to manage the Hiring Manager’s time
LinkedIn PAID
Contractor Sourcing
Specific searches find
top candidates faster.
Career Page
Showcase company culture
and job opportunities.
Work With Us Ads
Automatically own high-
traffic ad space
lower employee
turnover rate at
companies with a
strong employer
brand.
28%

29.
SOLUTION

30.
SOLUTIONTips for your tools

31.
• Be specific — leverage personal profile information
• Lead with benefit— position message with most relevant info for
candidate.
• Mobile-first — almost 70% of candidates view jobs on LinkedIn from a
mobile device.
• Keep it simple — InMail messages should be 500 characters or less.
• Action-oriented — close with a clear call to action.
• Grab attention— what would make you open, read, and reply?
SOLUTION – TIPS FOR YOUR TOOLS
Raise your response
InMail

32.
• Show candidates your unique company culture
• Tailor a message that’s easy to manage
• Drive motivated talent to your organization
SOLUTION – TIPS FOR YOUR TOOLS
Raise your response
Career Pages

33.
• Use a preloaded Job Title to utilize a set
template
• Select keywords to successfully match
with profile pages
• Use 1-click to “Apply Now” — generate 2x
responses vs. sending candidates to apply
on company website.
• Include your profile and image for
reference: more relatable = more
responses.
SOLUTION – TIPS FOR YOUR TOOLS
Raise your response
Post Jobs correctly

34.
SOLUTION – TIPS FOR YOUR TOOLS
Transparency &
Collaboration
Relationships and collaboration with those
involved in the hiring process is the
#1 driver of talent
acquisition performance.
Keep the right people
in the loop
• Keep a healthy relationship with the HR department
• Share Project Folders: build relationships & improve
visibility
• Export reporting to show your progress
• Share Project Folders with CEO and COO
• Use Recruiter analytics to deliver insight & value to C-
Suite
If you have a Recruiting team:
If you DON’T have a Recruiting
team:

35.
Become an expert on the marketplace
and a trusted source in the C-Suite.
SOLUTION – TIPS FOR YOUR TOOLS
Raise your response
Recruiter Insights
LinkedIn PAID

36.
The tools to meet the challenge
LinkedIn FREE
Effective ways to make a difference on
a tight budget
LinkedIn PAID
Proven tools for maximizing recruiting
efficiency & results
• Company Page
• Updates
• Limited InMail Messages
• Recruiter
• Job Slots
• Career Page
• Work With Us Ads

37.
LinkedIn Talent Solutions offers a full suite of tools to
help you find, attract, and hire top candidates. Contact
us to learn more.
Call
855-655-5653
Or request a to be contacted in the survey
Linkedin.com/in/jonathani
Let’s connect!
Jonathan Iwert
Account Executive,
LinkedIn Talent Solutions