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From funky to Fresh [Prince]:
How LinkedIn’s Pipeline Builder will help
reignite a pipelining strategy to evolve your busi...
Jessica Boyd
Talent Brand Manager
Autodesk
Elizabeth Faralli
Senior Product Marketing Manager
LinkedIn
What’s been happening at Autodesk?
“When a couple recruiters who were up to no good,
said they couldn’t find anyone new in...
Will faced obstacles in West Philly.
Autodesk faced obstacles recruiting.
No one knows what
we do
Brand
Growing new teams
...
How we were trying to address it
• Importing spreadsheets
• Leveraging external tools
• Mining our ATS
(actual Autodesk em...
How we were trying to address it
• Importing spreadsheets
• Leveraging external tools
• Mining our ATS
This wasn’t good en...
This wasn’t just an Autodesk problem.
What we heard
• Need new candidates.
• Not more people. More of the
right people.
• Fill roles now.
• Fill roles later, fa...
Mid-funnel
problem
Awareness and interest
Leads
Aware
Unaware Talent
Interested
Hired
Applied
Mid-funnel
problem
Awareness and interest
Leads
Aware
Unaware Talent
Interested
Hired
Applied
Mid-funnel
problem
Awareness and interest
Leads
Aware
Unaware Talent
Interested
Hired
Applied
We built a
solution that:
• Makes it more efficient for
recruiters to do their jobs
• Provides talent an easy way to
expre...
Introducing Pipeline Builder
“But LinkedIn said:
It’s cool - you’ll be Pipeline Builder extraordinaires”
Pipeline Builder works in 3 steps
EngageReach Attract
Autodesk built campaigns to show off their
#AutodeskLife
“We got them early access and when time came near,
they built 10 ...
Boston Pipeline Builder
Boston Pipeline Builder
Boston Pipeline Builder
Machine Learning Pipeline Builder
Machine Learning Pipeline Builder
Results
“I looked at our performance - we were actually there!
Amazing Pipeline Builder extraordinaires”
Will won over his new family and friends.
Autodesk won over fresh talent.
530+Interested leads
Will won over his new family and friends.
Autodesk won over fresh talent.
97%83%98%
Autodesk isn’t the only “extraordinaire”
43%
Increase in
“I’m Interested”
engagement
36%
Decrease in
Cost per Lead
• Stand...
Autodesk isn’t the only “extraordinaire”
83%
of leads had not
previously applied to a
job at that company
• Stand out from...
The secret to Autodesk’s Pipeline Builder success
• Partnership
• Templates & ROE
• “Marketing”
Just like Will became the Fresh Prince of Bel Air,
you too can become a
Pipeline Builder “extraordinaire”
Q&A
Thank
You!
From funky to fresh: How LinkedIn's Pipeline Builder will help reignite a pipelining strategy to evolve your business | Ta...
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From funky to fresh: How LinkedIn's Pipeline Builder will help reignite a pipelining strategy to evolve your business | Talent Connect 2017

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Autodesk is transforming the way their customers buy and use their products. As a result, they are growing rapidly in new regions, markets and industries. With an added challenge of low brand awareness, Autodesk’s recruiters need to find quality talent they’ve never engaged with before. Learn how Autodesk is leveraging LinkedIn’s newest solution to build robust pipelines and engage the best talent for their growing business.

Check out the best of Talent Connect: https://lnkd.in/gTcVZ3x

Publié dans : Recrutement & RH
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From funky to fresh: How LinkedIn's Pipeline Builder will help reignite a pipelining strategy to evolve your business | Talent Connect 2017

  1. 1. From funky to Fresh [Prince]: How LinkedIn’s Pipeline Builder will help reignite a pipelining strategy to evolve your business
  2. 2. Jessica Boyd Talent Brand Manager Autodesk
  3. 3. Elizabeth Faralli Senior Product Marketing Manager LinkedIn
  4. 4. What’s been happening at Autodesk? “When a couple recruiters who were up to no good, said they couldn’t find anyone new in the ‘hood’”
  5. 5. Will faced obstacles in West Philly. Autodesk faced obstacles recruiting. No one knows what we do Brand Growing new teams and no time Growing Teams Implementing Candidate CRM New Tool
  6. 6. How we were trying to address it • Importing spreadsheets • Leveraging external tools • Mining our ATS (actual Autodesk employees)
  7. 7. How we were trying to address it • Importing spreadsheets • Leveraging external tools • Mining our ATS This wasn’t good enough. We needed new, quality people we weren’t getting through other means.
  8. 8. This wasn’t just an Autodesk problem.
  9. 9. What we heard • Need new candidates. • Not more people. More of the right people. • Fill roles now. • Fill roles later, faster. • Work smarter, not harder.
  10. 10. Mid-funnel problem Awareness and interest Leads Aware Unaware Talent Interested Hired Applied
  11. 11. Mid-funnel problem Awareness and interest Leads Aware Unaware Talent Interested Hired Applied
  12. 12. Mid-funnel problem Awareness and interest Leads Aware Unaware Talent Interested Hired Applied
  13. 13. We built a solution that: • Makes it more efficient for recruiters to do their jobs • Provides talent an easy way to express interest • Brings your opportunities to life • Builds a pipeline of the right talent at the right time
  14. 14. Introducing Pipeline Builder “But LinkedIn said: It’s cool - you’ll be Pipeline Builder extraordinaires”
  15. 15. Pipeline Builder works in 3 steps EngageReach Attract
  16. 16. Autodesk built campaigns to show off their #AutodeskLife “We got them early access and when time came near, they built 10 campaigns and the response was clear”
  17. 17. Boston Pipeline Builder
  18. 18. Boston Pipeline Builder
  19. 19. Boston Pipeline Builder
  20. 20. Machine Learning Pipeline Builder
  21. 21. Machine Learning Pipeline Builder
  22. 22. Results “I looked at our performance - we were actually there! Amazing Pipeline Builder extraordinaires”
  23. 23. Will won over his new family and friends. Autodesk won over fresh talent. 530+Interested leads
  24. 24. Will won over his new family and friends. Autodesk won over fresh talent. 97%83%98%
  25. 25. Autodesk isn’t the only “extraordinaire” 43% Increase in “I’m Interested” engagement 36% Decrease in Cost per Lead • Stand out from the competition • Fill business-critical roles fast • Hire a high volume of talent • Build a long-term pipeline • Find new clients
  26. 26. Autodesk isn’t the only “extraordinaire” 83% of leads had not previously applied to a job at that company • Stand out from the competition • Fill business-critical roles fast • Hire a high volume of talent • Build a long-term pipeline • Find new clients
  27. 27. The secret to Autodesk’s Pipeline Builder success • Partnership • Templates & ROE • “Marketing”
  28. 28. Just like Will became the Fresh Prince of Bel Air, you too can become a Pipeline Builder “extraordinaire”
  29. 29. Q&A
  30. 30. Thank You!

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