1.
From funky to Fresh [Prince]:
How LinkedIn’s Pipeline Builder will help
reignite a pipelining strategy to evolve your business

2.
Jessica Boyd
Talent Brand Manager
Autodesk

3.
Elizabeth Faralli
Senior Product Marketing Manager
LinkedIn

4.
What’s been happening at Autodesk?
“When a couple recruiters who were up to no good,
said they couldn’t find anyone new in the ‘hood’”

5.
Will faced obstacles in West Philly.
Autodesk faced obstacles recruiting.
No one knows what
we do
Brand
Growing new teams
and no time
Growing Teams
Implementing
Candidate CRM
New Tool

6.
How we were trying to address it
• Importing spreadsheets
• Leveraging external tools
• Mining our ATS
(actual Autodesk employees)

7.
How we were trying to address it
• Importing spreadsheets
• Leveraging external tools
• Mining our ATS
This wasn’t good enough.
We needed new, quality people
we weren’t getting through other means.

8.
This wasn’t just an Autodesk problem.

9.
What we heard
• Need new candidates.
• Not more people. More of the
right people.
• Fill roles now.
• Fill roles later, faster.
• Work smarter, not harder.

10.
Mid-funnel
problem
Awareness and interest
Leads
Aware
Unaware Talent
Interested
Hired
Applied

11.
Mid-funnel
problem
Awareness and interest
Leads
Aware
Unaware Talent
Interested
Hired
Applied

12.
Mid-funnel
problem
Awareness and interest
Leads
Aware
Unaware Talent
Interested
Hired
Applied

13.
We built a
solution that:
• Makes it more efficient for
recruiters to do their jobs
• Provides talent an easy way to
express interest
• Brings your opportunities to life
• Builds a pipeline of the right
talent at the right time

14.
Introducing Pipeline Builder
“But LinkedIn said:
It’s cool - you’ll be Pipeline Builder extraordinaires”

15.
Pipeline Builder works in 3 steps
EngageReach Attract

16.
Autodesk built campaigns to show off their
#AutodeskLife
“We got them early access and when time came near,
they built 10 campaigns and the response was clear”

17.
Boston Pipeline Builder

18.
Boston Pipeline Builder

19.
Boston Pipeline Builder

20.
Machine Learning Pipeline Builder

21.
Machine Learning Pipeline Builder

22.
Results
“I looked at our performance - we were actually there!
Amazing Pipeline Builder extraordinaires”

23.
Will won over his new family and friends.
Autodesk won over fresh talent.
530+Interested leads

24.
Will won over his new family and friends.
Autodesk won over fresh talent.
97%83%98%

25.
Autodesk isn’t the only “extraordinaire”
43%
Increase in
“I’m Interested”
engagement
36%
Decrease in
Cost per Lead
• Stand out from the competition
• Fill business-critical roles fast
• Hire a high volume of talent
• Build a long-term pipeline
• Find new clients

26.
Autodesk isn’t the only “extraordinaire”
83%
of leads had not
previously applied to a
job at that company
• Stand out from the competition
• Fill business-critical roles fast
• Hire a high volume of talent
• Build a long-term pipeline
• Find new clients

27.
The secret to Autodesk’s Pipeline Builder success
• Partnership
• Templates & ROE
• “Marketing”

28.
Just like Will became the Fresh Prince of Bel Air,
you too can become a
Pipeline Builder “extraordinaire”

29.
Q&A

30.
Thank
You!