1. Hiring Practices
That Attract Investors
​ September 20, 2016

2. Welcome to
“Hiring Practices That Attract Investors”
The webcast will start momentarily.
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3. Hi! It’s nice to meet you.
#hiretowin
Suzanne Tran
Sr. Marketing Manager
LinkedIn
linkedin.com/in/suztran
SC Moatti
Managing Director
The Angels’ Forum
linkedin.com/in/scmoatti
SC Moatti is the managing director of The
Angels’ Forum, an early-stage hybrid venture
fund, and founder of Products That Count, a
community of 12,000+ product managers and
innovators that produces a popular speaker
series on product design.
A mobile veteran from Silicon Valley and a
pioneer in the areas of mobile, innovation and
leadership, Moatti served as an executive at
companies like Facebook, Trulia and Nokia,
launching and monetizing award-winning
mobile products that are now used by billions of
people.
Moatti is also the author of the best-selling
book Mobilized: An Insider’s Guide to the
Business and Future of Connected Technology.

4. Today’s session will cover:
a. The Trends: SMB Growth & Investment Data
b. Investor Evaluation Checklist
c. Talent Is a Priority: Makeup, Structure, & Culture
• Top Management Characteristics
• Diversity & Culture Play a Role
• Most Common Mistakes And Pitfalls
d. Top Hiring Areas to Focus On
e. Best Hiring Sources for Top Talent
#hiretowin

5. SMB Growth & Investor Data
#hiretowin
1

6. 6#hiretowin
Competition For Funding Is Fierce
550,000
New owners
emerge
monthly
2015
44%
Investment
Increase vs.
2014
VCs
$128.5B
In 2015
2016
Promise
for
SMBs
Sources: Forbes, Kauffman Foundation
The State Of Emerging & Growing SMBs
7 of 10
New
employers
survive

7. Investor Evaluation Checklist
What Investors Ask And Look For
When Evaluating A Business
#hiretowin
2

8. 8#hiretowin
Investor Evaluation Checklist
1
Overview
10 second summary of
What you do
For whom
So they can do what
Where
3 Demo
Showcase what will be sold
Live demo
Video mockup
Illustrative mockup
4 Market
Understand market
landscape
What’s the problem
Why does it exist
How big is the opportunity
5
Solution
Know your value
proposition
What is your solution
How can you solve it faster,
cheaper, smarter
6 Business Model
Specify how you make money
What are you selling
What’s the pricing model
Where can it be purchased
2 Team
Proof that team is qualified
Work history
Network & reputation
Skills
Culture

9. 9#hiretowin
Investor Evaluation Checklist (cont.)
7
Customers
Understand the user base
Who are you targeting
How will you reach them
What is the messaging
9 Financial Overview
How much money is expected
Expected revenue
Expenses
3-year forecast
10 Funding
How much is needed
How much is the ask
Where will the funds go
Detail team growth & investment
strategy
11
Milestones
Detailed milestones
for success
What is the future vision
What are the milestones over 3
years time
12 Legal Status
Company legal stance
Where are you
incorporated
Are there plans to relocate some
all of your team
8 Competition
Who are you up against
List major competitors
Understand competitive advantages

10. 10#hiretowin
Top SMB Pitfalls
1
2
3
4
5
Underestimating time needed for fundraising
Poor presentation & interpersonal skills
Insufficient detail about the business’s future plans, cash flow & use of funds
Poor reputation & representation of leadership team
Poor team structure & growth planning

11. Talent Should Be a Priority
Investors look for a strong management
team, workforce & culture
#hiretowin
3

12. Strong Talent Results In Success
The Impact Of Talent
12#hiretowin
TALENT
Is the #1 area
of focus
3X
Likely to grow
into large
businesses
4X
Likely to create
more jobs
4X
Likely to
exceed profit
goals
5X
Likely to
exceed sales
goals
Out perform
competitors
22%
In YoY profit
growth
Can increase
company value
by
$1-2M
Sources: Gallup, Berkus Technology Ventures,

13. 13#hiretowin
Evaluating Management & Leadership Teams
The 1st Step In The Talent Evaluation Process:

14. What is culture?
Importance Of Culture
14#hiretowin

15. Business Impact
Importance Of Culture
15#hiretowin
Employees are
12%
more
productive
14:1
Businesses out
perform the
S&P Index
2.5x
More revenue
growth
34%
Less turnover
63%
Better
performance
from female
founder
Founding
teams under 25
perform
30%
above average
Sources: Forbes, Columbia University, First Round,

16. Measure Your Culture
How You & Investors Can
1
Employee confidence
in management
3
Employee retention &
knowledge transfer
Adaptability to
change
2
Glassdoor Adaptability questionnaire NPS &
Turnover Rates

17. 4
Ease of hiring
Conversion
Rates
Recognition
6
Simple Assessment Employee Voice
Survey
5
Employee Diversity
Measure Your Culture
How You And Investors Can

18. 18#hiretowin
Top SMB Pitfalls
1 Mismatch between job and hire
Take the time to create a hiring plan and to detail the roles you’re looking to fill
2
Lack of work / life culture
29% of American employees resign due to work overload and lack of healthy
work-life balance (Cornerstone)
3
4
5
Below market compensation packages
66% of employees whose offices provide free snacks or beverages report being
extremely or very happy with their current job (PeaPod)
Feeling undervalued
75% of employees receiving at least monthly recognition (even if informal) are
satisfied with their job (BambooHR)
Stunted growth + lack of coaching, guidance, and leadership
51% of employees report they receive “no input” or “input only once in a while”
from superiors on how to perform better in their roles (Mercer)

19. What Roles / Departments to Hire Into First
Questions To Ask
#hiretowin
4

20. Where To Start Hiring
What Roles And Departments To Prioritize
20#hiretowin

21. Best Sources for Top Talent
Tips
#hiretowin
5

22. Sources for Top Talent
Tips & Tricks
22#hiretowin

23. LinkedIn is a good starting point!
Tips & Tricks
2 3 4
FIND
top candidates
with
Recruiter
1
ADVERTISE
your open jobs
with
Work With Us Ads
BUILD
your brand
with
Career Pages
POST
your Jobs
with
Job Slots
23#hiretowin

24. Summary
#hiretowin
6

25. 25#hiretowin
Key Take-Aways
1 Competition for funding is more competitive than before
Know your business inside and out.
2
Prioritize hiring top talent and building a strong culture
Prioritize building a high-performing and respected team. Don’t overlook the
importance of culture.
3
4
5
Measure your culture and continue to keep employees engaged
Employee voice surveys can reveal key findings and allow you to implement
solutions.
Build a hiring strategy
Detail a strategy in advance for headcount and where to hire for the year. Align
your management and hiring teams on the type of candidates you are looking
for.
Use a mix of hiring tools
In addition to traditional job postings, activate modern recruiting tools (social
professional networks, employer branding, referrals) to generate more awareness.

26. LinkedIn Talent Solutions offers a full suite of tools
to help you find, attract, and hire top candidates.
Contact us to learn more.
Call
855-655-5653
or visit
bit.ly/contacttalentsolutions
Let’s connect!
#hiretowin
SC Moatti
Managing Director
The Angels’ Forum
linkedin.com/in/scmoatti

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