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LinkedIn for Nonprofits
Speakers
What is this
webinar about?
LinkedIn for Nonprofits
✓ LinkedIn basics for nonprofit professionals
✓ Best practices for non...
Agenda
Basics for Every Professional
Elevating Awareness of Your Nonprofit
Advanced Use of LinkedIn
101
201
301
Get to know us
Welcome
LinkedIn’s Mission
Connect the world’s professionals
to make them more productive
and successful
* 2014 member number as of June 30, 2014
Member Growth
375M
300M
225M
150M
75M
2003 2005 2007 2009 2011 2013
75M
380M
2015
23M following nonprofits!
Nonprofits on LinkedIn
9 Million+
Nonprofit Professionals
212,000+
Nonprofit Organizations
The Basics
✓Personal profile and identity
✓Connections and a healthy network
✓Your presence
101
Creating Your Identity on LinkedIn
Improve Your Profile
✓ Profile picture
✓ Summary - personal mission
✓ Education
✓ Volun...
Connect with Volunteers
& Board Members
✓ Ask volunteers and board
members to add their work
with you to their LinkedIn
pr...
Why Connections Matter
1st Degree
2nd Degree
3rd Degree
110,000
✓ Board Members
✓ Staff
✓ Donors
✓ Volunteers
Connect with...
Status updates go a long way to
generate awareness
✓ Post at peak activity times
✓ Lead with a catchy first line
✓ Recipro...
Master LinkedIn 101
with these steps
 Fill out all components of your profile
• Best practices: https://smallbusiness.lin...
Elevate awareness of
your nonprofit
201
✓ Complete your organization’s Company Page
✓ Get followers involved
✓ Post status...
Create a Company Page to
showcase your work
Home
✓ Create or claim your
nonprofit’s Company Page
✓ Add an image, logo, and...
Consider this:
Engage & grow your follower base by regularly sharing company updates
Only 2% of employees regularly
share ...
Thought Leadership via Blogging
201
Master LinkedIn 201
with these steps
 Add multiple owners to your Company Page
• How to: https://help.linkedin.com/app/an...
✓ Nonprofit branding
✓ Volunteer / board member recruitment
✓ Full time employee recruitment
✓ Build fundraising relations...
Branding
301
Branding
Grow and
engage
followers
Talent
Branding
Your Company Page
Engaging followers on LinkedIn 301
Branding
Status Updates
Engaging followers on LinkedIn 301
Branding
Consider this:
Engage & grow your followers base by regularly s...
Employee Profiles
Engaging followers on LinkedIn 301
Branding
Targeted Ads
Engaging followers on LinkedIn 301
Branding
Have you thought about Talent Branding? 301
Branding
Show off what it’s like to work at
your organization
CareersCareer Page
301
Branding
Recruitment
Board Members, Employees, and Volunteers
301
Recruitment
Find
candidates and
reach out!
Post to let
candidates...
Find candidates you want 301
Recruitment
Manage the right candidates
Management tools
One-click InMail
Full names and profiles
for 3rd degree
Premium search facets...
Reach out
✓ Target, target, target.
✓ Make the first InMail
short, personal and
actionable.
✓ Include a common
connection,...
job title
job description,
desired skills
and expertise
location
Post your jobs
clickable link to
company page
how candida...
Posting Volunteer or
Board Opportunities
Go to: nonprofits.linkedin.com
301
Recruitment
201 Grad
School101
Nonprofit story
Boys & Girls Clubs of SF
Highlights
 Reduced time to fill from 100 days to 62.
 Cut s...
Redefining
Social Fundraising
301
Fundraising
Social
fundraising
definition
How to use
LinkedIn for
fundraising
More charitable than you might think
Our members:
http://mashable.com/2014/09/18/social-media-charity/
What is social fundraising?
Social fundraising proactively
leverages relationships and insights
to find the right people a...
Best ways to use
LinkedIn for fundraising
Find the right connections to build
strategic partnerships
Target foundations an...
Drive strategic partnerships
1) Identify a
partnership
you’re working
to foster
2) Search to find
the right
contacts
3) Na...
Establish key institutional relationships
(like with foundations and corporations)
301
Fundraising
Master LinkedIn 301
with these steps:
301
Branding Recruiting Fundraising
 Ask supporters to follow
you
 Use advanced se...
Start with the basics and advance
your skills
101 201 301
 Add multiple owners to your
Company Page
 Make your Company P...
For more information:
Nonprofit.linkedin.com
Free volunteer post:
lnkd.in/volpost
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How Nonprofits Can Benefit from LinkedIn

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How can your nonprofit use LinkedIn more effectively? Get a full overview of our free and discounted products and learn what works best for you.

For more information on LinkedIn for Nonprofits, visit us at https://nonprofit.linkedin.com/

Publié dans : Recrutement & RH
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How Nonprofits Can Benefit from LinkedIn

  1. 1. LinkedIn for Nonprofits
  2. 2. Speakers
  3. 3. What is this webinar about? LinkedIn for Nonprofits ✓ LinkedIn basics for nonprofit professionals ✓ Best practices for nonprofits ✓ Tools and resources
  4. 4. Agenda Basics for Every Professional Elevating Awareness of Your Nonprofit Advanced Use of LinkedIn 101 201 301
  5. 5. Get to know us Welcome
  6. 6. LinkedIn’s Mission Connect the world’s professionals to make them more productive and successful
  7. 7. * 2014 member number as of June 30, 2014 Member Growth 375M 300M 225M 150M 75M 2003 2005 2007 2009 2011 2013 75M 380M 2015
  8. 8. 23M following nonprofits! Nonprofits on LinkedIn 9 Million+ Nonprofit Professionals 212,000+ Nonprofit Organizations
  9. 9. The Basics ✓Personal profile and identity ✓Connections and a healthy network ✓Your presence 101
  10. 10. Creating Your Identity on LinkedIn Improve Your Profile ✓ Profile picture ✓ Summary - personal mission ✓ Education ✓ Volunteer experience & causes ✓ Detailed work experience for at least 3 recent positions ✓ Skills 101
  11. 11. Connect with Volunteers & Board Members ✓ Ask volunteers and board members to add their work with you to their LinkedIn profile ✓ Build an auto-response: When a volunteer signs up, send them an automated email asking them to include their involvement on their LinkedIn profile ✓ Summarize events in blog posts, and ask your volunteers to share on with their networks on LinkedIn 101
  12. 12. Why Connections Matter 1st Degree 2nd Degree 3rd Degree 110,000 ✓ Board Members ✓ Staff ✓ Donors ✓ Volunteers Connect with… 4,000,000 645 101
  13. 13. Status updates go a long way to generate awareness ✓ Post at peak activity times ✓ Lead with a catchy first line ✓ Reciprocate 101
  14. 14. Master LinkedIn 101 with these steps  Fill out all components of your profile • Best practices: https://smallbusiness.linkedin.com/professional- branding/linkedin-profile-tips  Make personal connections to colleagues, board members, and supporters • Best practices: https://smallbusiness.linkedin.com/professional- branding/networking-tips  Post updates on LinkedIn • How to: https://help.linkedin.com/app/answers/detail/a_id/434/bid/239/pid/231 101
  15. 15. Elevate awareness of your nonprofit 201 ✓ Complete your organization’s Company Page ✓ Get followers involved ✓ Post status updates
  16. 16. Create a Company Page to showcase your work Home ✓ Create or claim your nonprofit’s Company Page ✓ Add an image, logo, and short description ✓ Encourage board members & supporters to follow you ✓ Post updates to communicate with your supporters 201
  17. 17. Consider this: Engage & grow your follower base by regularly sharing company updates Only 2% of employees regularly share but are responsible for 20% of engagement Make Company updates 201 147% avg increase in engagement by sharing a photo in your company update
  18. 18. Thought Leadership via Blogging 201
  19. 19. Master LinkedIn 201 with these steps  Add multiple owners to your Company Page • How to: https://help.linkedin.com/app/answers/detail/a_id/4783  Make your Company Page pop • See tips and examples here: http://blog.linkedin.com/2014/12/09/announcing- linkedins-best-of-company-pages-2014/  Post updates from your organization on LinkedIn • Steps to engage your followers: https://smallbusiness.linkedin.com/small- business-marketing/engage-your-audience  Publish a thought leadership piece • See examples and get inspiration here: http://blog.linkedin.com/2015/01/07/linkedin-reaches-one-million-posts-opens- publishing-to-new-markets/ 201
  20. 20. ✓ Nonprofit branding ✓ Volunteer / board member recruitment ✓ Full time employee recruitment ✓ Build fundraising relationships Advanced use of LinkedIn 301
  21. 21. Branding 301 Branding Grow and engage followers Talent Branding
  22. 22. Your Company Page Engaging followers on LinkedIn 301 Branding
  23. 23. Status Updates Engaging followers on LinkedIn 301 Branding Consider this: Engage & grow your followers base by regularly sharing company updates 84% (on avg) increase in engagement by including a link in your company update Posting images results in a 98% higher comment rate
  24. 24. Employee Profiles Engaging followers on LinkedIn 301 Branding
  25. 25. Targeted Ads Engaging followers on LinkedIn 301 Branding
  26. 26. Have you thought about Talent Branding? 301 Branding
  27. 27. Show off what it’s like to work at your organization CareersCareer Page 301 Branding
  28. 28. Recruitment Board Members, Employees, and Volunteers 301 Recruitment Find candidates and reach out! Post to let candidates find your job.
  29. 29. Find candidates you want 301 Recruitment
  30. 30. Manage the right candidates Management tools One-click InMail Full names and profiles for 3rd degree Premium search facets 301 Recruitment
  31. 31. Reach out ✓ Target, target, target. ✓ Make the first InMail short, personal and actionable. ✓ Include a common connection, if possible 301 Recruitment
  32. 32. job title job description, desired skills and expertise location Post your jobs clickable link to company page how candidates apply 301 Recruitment Job post $NP discount
  33. 33. Posting Volunteer or Board Opportunities Go to: nonprofits.linkedin.com 301 Recruitment
  34. 34. 201 Grad School101 Nonprofit story Boys & Girls Clubs of SF Highlights  Reduced time to fill from 100 days to 62.  Cut spending in half by posting jobs to LinkedIn instead of Craigslist.  Built a pipeline of candidates for future positions.
  35. 35. Redefining Social Fundraising 301 Fundraising Social fundraising definition How to use LinkedIn for fundraising
  36. 36. More charitable than you might think Our members: http://mashable.com/2014/09/18/social-media-charity/
  37. 37. What is social fundraising? Social fundraising proactively leverages relationships and insights to find the right people and secure connections. Social fundraisers drive relationships. 301 Fundraising
  38. 38. Best ways to use LinkedIn for fundraising Find the right connections to build strategic partnerships Target foundations and corporations to develop meaningful relationships Engage and manage existing donor relationships Leverage your board’s relationships efficiently Drive strategic partnerships1 Establish institutional connections2 Cultivate existing relationships3 Leverage board connections4 301 Fundraising
  39. 39. Drive strategic partnerships 1) Identify a partnership you’re working to foster 2) Search to find the right contacts 3) Narrow the list to the people you need to connect with 4) See how you’re connected and ask for an introduction 301 Fundraising
  40. 40. Establish key institutional relationships (like with foundations and corporations) 301 Fundraising
  41. 41. Master LinkedIn 301 with these steps: 301 Branding Recruiting Fundraising  Ask supporters to follow you  Use advanced search or Recruiter to find candidates  Connect with your board and volunteers  Post updates  Reach out using InMails  Make sure organization presence is strong – post updates  Evaluate your Talent Brand  Post full time / volunteer / board member opportunities  Talk to us about institutional fundraising and building relationships with corporate donors / foundations. Email: nonprofitsolutions@linkedin.com  Add a Career Page, sponsor updates, or target ads if it helps your goals  Check out LinkedIn Solutions (with nonprofit discounts) if you’re hiring more than 5 people
  42. 42. Start with the basics and advance your skills 101 201 301  Add multiple owners to your Company Page  Make your Company Page pop  Post updates from your organization on LinkedIn  Have directors publish thought leadership pieces  Branding  Recruiting: post and search for volunteers, board members, employees  Recruiting solutions  Fundraising  Fill out all components of your profile  Make personal connections to colleagues, board members, and supporters  Post updates on LinkedIn
  43. 43. For more information: Nonprofit.linkedin.com Free volunteer post: lnkd.in/volpost

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