ondensed)
Would you call
yourself back?
How to Build a Knock Out Recruiting Presence on LinkedIn…
Secondary: Reverse Logo on Color Background
When a dark background is necessary, use the Ajax logotype in
white and grey against a color background from the Ajax palette.

!
!
Jason Seiden
CEO, Ajax
linkedin.com/in/seiden

Agenda
What makes someone attractive?
Why it matters: the future of recruiting
3 steps for owning it
Q&A
@seiden • #hiretowin

#hiretowin
@seiden • #hiretowin

Let’s say…
@seiden • #hiretowin

You are good.
@seiden • #hiretowin

You are good.
You are in demand.
@seiden • #hiretowin

You are good.
You are in demand.
Your phone starts ringing.
@seiden • #hiretowin

You are good.
You are in demand.
Your phone starts ringing.
New job offers!
@seiden • #hiretowin

Whose call will
you return first?
@seiden • #hiretowin

You: is this a good photo?
Them: can I trust my career to this person?
@seiden • #hiretowin

(These are all real people
in HR and recruiting.)
@seiden • #hiretowin

A bad profile should keep
you up at night!
@seiden • #hiretowin

@seiden • #hiretowin

}
Is this a good header?
}
Is this summary too long?
}
Is this multimedia helpful?
@seiden • #hiretowin

}
Is this a good header?
}
Is this summary too long?
And where’s the
company in all this?
}
Is this multimedia helpful?
@seiden • #hiretowin

}
Is this a good header?
}
Is this summary too long?
}
Is this multimedia helpful?
How do you build a quality presence?
@seiden • #hiretowin

}
Is this a good header?
}
Is this summary too long?
}
Is this multimedia helpful?
How do you build a quality presence?
You track visitors’ reactions.
@seiden • #hiretowin

We look through
the window and in the
mirror with different eyes.
@seiden • #hiretowin

How do you make sure your
online presence helps you
work more effectively?
@seiden • #hiretowin

#1
Know why
@seiden • #hiretowin

Message
Impact
Maximize
your voice!
@seiden • #hiretowin

Ajax’s Workforce Marketing Equation
Message = Reach x Resonance
Impact
Cost x Effort
@seiden • #hiretowin

Ajax’s Workforce Marketing Equation
Many recruiters start
and end here. But do
you need “viral”
reach?
Message = Reach x Resonance
Impact
Cost x Effort
@seiden • #hiretowin

Ajax’s Workforce Marketing Equation
UNDERUTILIZED!
Increasing resonance =
more effectiveness.
Message = Reach x Resonance
Impact
Cost x Effort
@seiden • #hiretowin

Ajax’s Workforce Marketing Equation
Message = Reach x Resonance
Impact
Cost x Effort
How can we
minimize spend?
@seiden • #hiretowin

Ajax’s Workforce Marketing Equation
Message = Reach x Resonance
Impact
Cost x Effort
How can you
share the load
across team
members?
@seiden • #hiretowin

#2
Know how
@seiden • #hiretowin

6 steps
maximizing the
WM equation
for
@seiden • #hiretowin

1
2
3
4
5
6
@seiden • #hiretowin

Set goal
2
3
4
5
6
“Uplevel” or
expand the
employee
base?
!
If you’re
growing
headcount, be
more “in your
face.”
!
If you’re
replacing
talent, be
more subtle.
@seiden • #hiretowin

Set goal
“Uplevel” or
expand the
employee
base?
!
If you’re
growing
headcount, be
more “in your
face.”
!
If you’re
replacing
talent, be
more subtle.
Strategize
3
4
5
6
Steal from
competitors
or bring new
people into
our market?
!
If you’re going
after industry
insiders, use
jargon.
!
If you’re
bringing in
fresh talent,
talk about
transferrable
skills.
@seiden • #hiretowin

Set goal
“Uplevel” or
expand the
employee
base?
!
If you’re
growing
headcount, be
more “in your
face.”
!
If you’re
replacing
talent, be
more subtle.
Strategize
Steal from
competitors
or bring new
people into
our market?
!
If you’re going
after industry
insiders, use
jargon.
!
If you’re
bringing in
fresh talent,
talk about
transferrable
skills.
Target
4
5
6
What
networks can
we win over?
!
Can you name
the job titles,
schools,
companies
who you want
to draw talent
from?
!
@seiden • #hiretowin

Set goal
“Uplevel” or
expand the
employee
base?
!
If you’re
growing
headcount, be
more “in your
face.”
!
If you’re
replacing
talent, be
more subtle.
Strategize
Steal from
competitors
or bring new
people into
our market?
!
If you’re going
after industry
insiders, use
jargon.
!
If you’re
bringing in
fresh talent,
talk about
transferrable
skills.
Target
Position
What
networks can
we win over?
What is the
one benefit we
are offering
that no one
else can
touch?
!
Can you name
the job titles,
schools,
companies
who you want
to draw talent
from?
!
5
6
!
Write your
profile so your
CONTENT +
SUBTEXT
both reinforce
that benefit.
@seiden • #hiretowin

Set goal
“Uplevel” or
expand the
employee
base?
!
If you’re
growing
headcount, be
more “in your
face.”
!
If you’re
replacing
talent, be
more subtle.
Strategize
Steal from
competitors
or bring new
people into
our market?
!
If you’re going
after industry
insiders, use
jargon.
!
If you’re
bringing in
fresh talent,
talk about
transferrable
skills.
Target
Position
What
networks can
we win over?
What is the
one benefit we
are offering
that no one
else can
touch?
What is the
job?
Write your
profile so your
CONTENT +
SUBTEXT
both reinforce
that benefit.
What is the
package?
!
Can you name
the job titles,
schools,
companies
who you want
to draw talent
from?
!
Execute
6
!
Where will we
engage with
prospects?
How will we
engage the
candidate
from 1st touch
to offer?
@seiden • #hiretowin

Set goal
“Uplevel” or
expand the
employee
base?
Strategize
Steal from
competitors
or bring new
people into
our market?
Target
Position
What
networks can
we win over?
What is the
one benefit we
are offering
that no one
else can
touch?
Execute
What is the
job?
Where will we
engage with
prospects?
What is the
package?
How will we
engage the
candidate
from 1st touch
to offer?
Measure
Metrics! What
activities did
we do to bring
people in?
What were
the results?
!
Use data to
make
systematic
changes to the
way you build
your profile.
@seiden • #hiretowin

#3
know what
to do
@seiden • #hiretowin

Networks are profersonal™,
so leverage the team.
inmaps.linkedinlabs.com
@seiden • #hiretowin

Match your profile
to your goals.*
*All goals, both individual and shared.
@seiden • #hiretowin

@seiden • #hiretowin

}
Framing is everything.
@seiden • #hiretowin

}
Framing is everything.
}
Don’t bury your lead.
@seiden • #hiretowin

}
Framing is everything.
}
Don’t bury your lead.
}
Keep their attention.
@seiden • #hiretowin

Shared goals let
everyone be part
of something
bigger than
themselves.
@seiden • #hiretowin

…and amplify individual efforts.
@seiden • #hiretowin

Use this page to help recruiters reach more people with
consistent, high quality interactions.
@seiden • #hiretowin

Use this page to explain what your company does simply and
efficiently.
@seiden • #hiretowin

Make it
about the
people!
@seiden • #hiretowin

Q&A
@seiden • #hiretowin

Be yourself. Be your best.
Jason Seiden, CEO
Ajax Workforce Marketing
!
jason@ajaxwm.com
888 244-6698 x 700
in/seiden • @seiden
@seiden • #hiretowin

Don’t miss the
chance to be
RELEVANT
WARM
ENGAGING
CONSISTENT
HIGHLY
VISIBLE
with your
talent brand
For more, go to talent.linkedin.com

!!Save!the!Date!!
February 26, 2014
• 24*hour*virtual*conference*
• OnDemand*leadership*and*best*prac=ces*available*24/7*
• Live*chats*with*speakers*and*LinkedIn*product*specialists*
• Scheduled*webcasts*from*
• 9:00am*–*1:00pm*PST|*2:00pm*EST*(North*America)*
• 9:00am*–*1:00pm*GMT*|1:00pm*–*5:00pm*GST*|*2:30pm*–*6:30pm*IST**
• 9:00am*–*1:00pm*AEDT|*10:00am*–*2:00pm*SGT|HKT|CST**
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