Create an authentic and powerful brand that attracts top talent with this webinar by Steve Watt, Talent Brand Educator at LinkedIn. You'll also learn how to motivate brand ambassadors and ultimately become an InDemand company.
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15. Why
%
83
Of talent leaders say that their talent brand has a significant impact
on their ability to hire great talent
LinkedIn Talent Solutions , The State of Employer Branding, http://lnkd.in/stateofeb (October 2012), 8, 13.
16. Why
$
Source: LinkedIn Survey, 2010, 2250 Responses.
%
50
Savings in cost per hire
is associated with a
strong talent brand
17. Why
Companies with strong talent brands have
28% lower turnover rates
vs. companies with weak talent brands
Source: LinkedIn Survey, 2010, 2250 Responses.
36. BMW Segmentation
1 Series
3 Series
5 Series
7 Series
20’s Professionals
30’s Professionals
40’s Professionals
50’s Professionals
Recent graduate
Upwardly mobile
Established career
Executive career
Single
Single or married
Married
Married
No children
Likely no children
Growing children
Teen / grown children
Social / nightlife focus
Active lifestyle
Family-centric lifestyle
Luxury lifestyle
38. The most engaged employees
They are proud to tell others where
they work
motivated by a sense of pride
They care deeply about the future of
the organization
They are inspired by company
leadership and by those they work
with
are
41. you could be part of this clean energy crusade
passion
addressing the environmental issues of our time
collaborative, unpretentious, and driven to achieve our mission.
59. Lead by Example
The anatomy of a well-branded recruiting profile
Descriptive headline
That goes beyond the title
Engaging, friendly picture
Who wouldn‘t want to work
with Stacy?
OTHER FEATURES WE LIKE
Links
to branded destinations
•
•
•
Killer summary
Written in the first person,
oozing with passion.
Core skills, endorsed
by her network
Volunteer experiences
Just enough on prior
positions to build credibility
63. How do you measure success?
Only 1 out of 3
63
Companies measure their talent
brand in a quantifiable way
64. Talent Brand Index - Measure your Brand Strength
264,362
264,362
engaged
1,873,354
1,873,354
reached
14%
65. Your Talent Brand vs. Your Talent Competitors
4/6
18%
17%
15%
Peers:
14%
Dynamic, Inc.
11%
Golden Phase
9%
six28 Enterprise
Wavesynthe
Commona
Paularino Systems
Employer of choice
Weaker employer brand
66. Your Talent Brand Across Functions
23%
18%
18%
15%
13%
Engineering
Operations
Talent easiest to engage
Marketing
Media &
Communication
Sales
12%
Human
Resources
Talent more difficult to engage
67. Your Talent Brand Across Geographies
19%
15%
13%
United States
Canada
Talent easiest to engage
Argentina
12%
India
11%
11%
France
United Kingdom
Talent more difficult to engage
Is it the tools? PowerPoint sure gets singled out a lot. Books…
Brand is: (and this is equally true of talent brand)Today, brand means a lot of things, but in really simple terms…Brand is identity.Brand is a quality promise.And brand is a decision making shortcut. In today’s world you cannot possibly conduct a reasoned comparison of all the products and services you encounter in your daily life. Can you imagine trying to compare the more than 100 types of shampoo you’ll find in any drug store? Or how about a solid feature and benefit analysis of the hundreds of models of cars offered for sale? You can’t. You use brand as a decision making shortcut. There are some brands you are drawn to and others that you avoid. It has to be that way.Each of these is true for talent brand as well. It’s the identity of your organization. It’s a promise you make to your people and your candidates. And don’t you want to get that decision making short-cut working for you? Don’t you want to become a true employer of choice? One that people, the right people, really want to work for? How powerful would that be?
“I promised you measurement…”How do you measure success in all this?The fact is, most don’t because it’s always been difficult and expensive to quantify your progress.LinkedIn’s unprecedented data enables us to provide some measurement here. Let’s take a look at a quick video that explains it quicker and better than I can.
“I promised you measurement…”How do you measure success in all this?The fact is, most don’t because it’s always been difficult and expensive to quantify your progress.LinkedIn’s unprecedented data enables us to provide some measurement here. Let’s take a look at a quick video that explains it quicker and better than I can.