Stop Guessing, Start Growing
How to Measure the Impact
of Our Actions with Data
Laurence Ravat, OECD
Laurence Bret Stern, LinkedIn
#intalent

79%
HR Leaders report to CEO
PwC 2012 CEO study

38%
Are seen as key in the company
strategic planning
Economic Intelligence Unit, 2012 CEO perspectives study

What do we want to achieve today?
1. Understand the importance of data in decision-making
and strategy
2. Learn from OECD and LinkedIn experiences
3. Take 5 tips away to kick-off your data strategy

It is not about what you think
It is about what you know

Improved Planning
Timely Decision Making
“Trust-stable” Business Partner
Prove Your Contribution as Essential
Increase Your Credibility

What
Happened
Why it
happened
Will it
happen
again

The world’s best recruiters think
like the world’s best marketers
Jeff Weiner, LinkedIn CEO

LinkedIn: Data-driven Marketing

4 P’s Lead
Generation
Demand
Generation
Revenue
Marketing

Tracking

Analysing

Forecasting

OECD: Data-driven Recruiting

Build

Followers 50,000

9000
11400
15470
19316
28934
34087
40979
01/13 04/13 07/13 10/13 01/14 03/14 07/14
50300
50000
45000
40000
35000
30000
25000
20000
15000
10000
5000
0
11/14
559%
growth since
01.2013
Total number of OECD followers

Develop

Diversity

2014
The stats on the orginal slide were exactly the
same, feel free to use the text lock-ups above
to make any changes needed.
2013
CTR: 1.47%
216,000 impressions
CTR: 1.45%
300,000 impressions

Followers in Chile +2,000

Engage

OECD-OCDE The OECD is recruiting!
We currently have 14 job openings, from
financial assistant to senior Advisor
positions, in all domains from Economics to
Education Skills. Check our job openings on
our Career Site (http://lnkd.in/dzz33GM)!
The OECD recruitment team
Our content categories

What engagement are we getting with our content?
Number of news feed
84
2.50%
2.00%
1.50%
1.00%
0.50%
*Engagement = (Clicks + Interaction) / Impressions
91 93 95
11
4 6 9
100
90
80
70
60
50
40
30
20
10
0
Q4 13 Q1 14 Q2 14 Q3 14
HR content Main content
1.45%
Engagement*
2%
1.78% 1.72%
0.54%
0.65%
0.54%
0.85%
0.00%
Q4 13 Q1 14 Q2 14 Q3 14
HR content Main content

Engagement

Talent Brand Index
Talent Brand Reach
Talent that’s familiar with you as an employer
Viewing employee profiles
Connecting with your employees
Talent Brand Engagement
Talent that is interested in you as an employer
Researching company and career pages
Following your company
Viewing jobs and applying
516,075
members
87,591
members
Talent brand index
Talent 17%

Our TBI has increased importantly since 2012
2013 2014
18.00%
15.00%
12.00%
9.00%
6.00%
3.00%
0.00%
Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3
2012
17%
3.9%

4%
16%
14%
13% 13%
12%
10% 10%
9%
6%
18%
16%
14%
12%
10%
8%
6%
4%
2%
0%
17%
OECD - OCDE
Employer of choice Weaker talent brand

Recruit

The recruiting funnel
1003
Views
138
Clicks
70
Applications
4
Short listed
1
Hired
30%
From LinkedIn
100%
From LinkedIn
100%
From LinkedIn

Survey of top applicants (1/2)
23%
Inmails
Jobs Viewed
23% job notification
8% viewed directly
46%
Jobs Shared
31% via network
15% via groups
31%

5 Tips

Clear goals Data Acquisition
Plan
Dedicated
resources
Test and learn Over-communicate
5 Tips

Laurence Ravat
Innovative HR Manager with International Experience.
Recruiting and Managing Talent for the OECD
Paris Area, France
Current: OECD, International Energy Agency
Previous: Médecins sand Frontières, Frost & Sullivan, Stanford University
Education: Stanford Universi
fr.linkedin.com/in/lravat connexions
Laurence Bret Stern
Data-Driven and Predictable Marketing
London, United Kingdom
Current: LinkedIn
Previous: Silentale, AOL, Orange
Education: Université Paris Dauphine
500+
500+
uk.linkedin.com/in/laurencebret/ connexions