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How we calculated the $ value of candidate experience and transformed the perception of our team | Talent Connect 2016

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@gjrecruitment	
Talent	Connect	2016

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How we calculated the $ value of candidate experience and transformed the perception of our team | Talent Connect 2016

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Graeme Johnson, Virgin Media

This session will provide talent acquisition leaders with a refreshingly honest assessment of how one of the UK’s most in demand employers were failing on candidate experience, and losing customers as a result. Graeme will explain also how Virgin Media then put a $ value on candidate experience by presenting an undisputable business case for positive change.

At Virgin Media, this work has led to a mind-set shift in the entire organisation including becoming friends with the CFO, and put their TA function on the map! Find out how you can do the same.

Check out the best of Talent Connect: http://bit.ly/2e5ojNe

Graeme Johnson, Virgin Media

This session will provide talent acquisition leaders with a refreshingly honest assessment of how one of the UK’s most in demand employers were failing on candidate experience, and losing customers as a result. Graeme will explain also how Virgin Media then put a $ value on candidate experience by presenting an undisputable business case for positive change.

At Virgin Media, this work has led to a mind-set shift in the entire organisation including becoming friends with the CFO, and put their TA function on the map! Find out how you can do the same.

Check out the best of Talent Connect: http://bit.ly/2e5ojNe

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How we calculated the $ value of candidate experience and transformed the perception of our team | Talent Connect 2016

  1. 1. @gjrecruitment Talent Connect 2016
  2. 2. @gjrecruitment Talent Connect
  3. 3. @gjrecruitment Talent Connect
  4. 4. @gjrecruitment Talent Connect Where the UK wants to work now… #2 in the UK
  5. 5. @gjrecruitment Talent Connect There’s just one more thing…
  6. 6. @gjrecruitment Talent Connect Louise The Hairdresser
  7. 7. @gjrecruitment Talent Connect
  8. 8. @gjrecruitment Talent Connect
  9. 9. @gjrecruitment Talent Connect of our rejected candidates were customers 18%
  10. 10. @gjrecruitment Talent Connect Rejected candidate NPS -29 Would you recommend us?
  11. 11. @gjrecruitment Talent Connect
  12. 12. Rejected applica8ons 123K Disconnected 6% Avg Monthly value £50 Annually x12 @gjrecruitment Talent Connect
  13. 13. @gjrecruitment Talent Connect Lost Revenue Per Year £4.4m
  14. 14. @gjrecruitment Talent Connect
  15. 15. Why? @gjrecruitment Talent Connect
  16. 16. "Above all, you want to create something you are proud of.” @gjrecruitment Talent Connect
  17. 17. @gjrecruitment Talent Connect Chief Finance Officer
  18. 18. @gjrecruitment Talent Connect Chief MarkeXng Officer
  19. 19. @gjrecruitment Talent Connect @gjrecruitment Talent Connect
  20. 20. @gjrecruitment Talent Connect @gjrecruitment Talent Connect
  21. 21. @gjrecruitment Talent Connect @gjrecruitment Talent Connect
  22. 22. @gjrecruitment Talent Connect Les ‘The Butcher’
  23. 23. @gjrecruitment Talent Connect
  24. 24. @gjrecruitment Talent Connect NPS Improvement -57 +11
  25. 25. @gjrecruitment Talent Connect @gjrecruitment Talent Connect
  26. 26. @gjrecruitment Talent Connect Be the good guys of recruitment
  27. 27. @gjrecruitment Talent Connect @gjrecruitment Talent Connect
  28. 28. @gjrecruitment Talent Connect
  29. 29. @gjrecruitment Talent Connect Measure
  30. 30. @gjrecruitment Talent Connect @gjrecruitment Talent Connect
  31. 31. @gjrecruitment Talent Connect
  32. 32. @gjrecruitment Talent Connect $500 $2000 return
  33. 33. $50 $2000 return @gjrecruitment Talent Connect
  34. 34. @gjrecruitment Talent Connect @gjrecruitment Talent Connect “The service you do for others is the rent you pay for your room here on earth”
  35. 35. “ey, we should all be Behind this ye now. It’s well important to arrr business and the future and stuff” Les the butcher The great philosopher @gjrecruitment Talent Connect
  36. 36. “Candidate Experience is a strategically important business imperaXve, not only to protect against customer churn, but more importantly, to add value back to society and to those in most need of help.” @gjrecruitment Talent Connect Graeme Johnson Thankyou

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