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how ch2m made brand the yin to strategy’s yang Kasey Hurlbutt CH2M HILL Global Brand Manager Kasey Hurlbu, @kaseyhu...
building the business case
define the problem
gather data
divorce brand from “marketing vs. talent” mindset Sinek, Simon. Start With Why. 2011
know what makes your audience tick top line bottom line recruitment retention Sales Marketing Communications Corporat...
make brand the yin to strategy’s yang bottom line recruitment retention top line
quick wins, lessons & in the works
partnership pays
calibrate your expectations
keep changing the game
Q&A Kasey Hurlbutt CH2M HILL Global Brand Manager Kasey Hurlbu, @kaseyhurlbu,
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Making Brand the Yin to Strategy’s Yang | Webcast

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Yes, you can sell talent brand to your execs. Kasey Hurlbutt from CH2M will show you how in this Talent Brand webinar.

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Publié dans : Recrutement & RH
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Making Brand the Yin to Strategy’s Yang | Webcast

  1. 1. how ch2m made brand the yin to strategy’s yang Kasey Hurlbutt CH2M HILL Global Brand Manager Kasey Hurlbu, @kaseyhurlbu,
  2. 2. building the business case
  3. 3. define the problem
  4. 4. gather data
  5. 5. divorce brand from “marketing vs. talent” mindset Sinek, Simon. Start With Why. 2011
  6. 6. know what makes your audience tick top line bottom line recruitment retention Sales Marketing Communications Corporate Development Business Units (P&Ls) Finance & Accounting Regions Legal Talent acquisition, Front-line managers HR Learning & development Front-line managers,
  7. 7. make brand the yin to strategy’s yang bottom line recruitment retention top line
  8. 8. quick wins, lessons & in the works
  9. 9. partnership pays
  10. 10. calibrate your expectations
  11. 11. keep changing the game
  12. 12. Q&A Kasey Hurlbutt CH2M HILL Global Brand Manager Kasey Hurlbu, @kaseyhurlbu,

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