Mobile is no longer the future of recruiting, it’s the present. Click through to see what candidates expect from the mobile recruiting experience today and what it means for you.
Kickstart your mobile recruiting strategy with the new playbook: http://linkd.in/1jiWHxv
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2. Meet your presenter
Leela Srinivasan
Director of Marketing
LinkedIn Talent Solutions
@leelasrin
Please submit questions in the WEBEX Chat Box to ALL PANELISTS
Feel free to tweet comments with #hiretowin
#hiretowin |
talent.linkedin.com
3. 4 main inputs to our mobile point of view
1. Trends on
LinkedIn.com
4. Dialogue with
industry
thought
leaders
2. Candidate
research
(800 responses,
US & UK, 2013)
3. TA research
(3K+ responses,
global, 2013)
#hiretowin | talent.linkedin.com
4. Mobile recruiting – it’s ON
How do professionals interact with career opportunities on mobile?
80
70
60
62
Passive Candidates
74
72
60
58
67
64
Active Candidates
53
45
50
43
40
30
24
20
22
21
11
10
0
Visited
Viewed
company careers in
careers site
inbox
Browsed
Browsed Applied to a Uploaded Downloaded
careers on careers on
job
resume
company
networks job board
app
sites
#hiretowin | talent.linkedin.com
5. Mobile recruiting – it’s ON
How do professionals interact with career opportunities on mobile?
80
70
60
62
Passive Candidates
74
72
60
58
67
64
Active Candidates
53
45
50
43
40
30
24
20
22
21
11
10
0
Visited
Viewed
company careers in
careers site
inbox
Browsed
Browsed Applied to a Uploaded Downloaded
careers on careers on
job
resume
company
networks job board
app
sites
#hiretowin | talent.linkedin.com
6. Different devices serve different purposes for
different audiences
How do professionals interact with career opportunities on mobile?
Active candidates
Passive candidates
68%
Career sites
72%
Inbox
Soc/prof
58%
Inbox
60%
Career site
LI profiles
62%
74%
Soc/prof
Soc/prof networks
69%
Job sites
71%
Inbox
smartphone
82%
tablet
50%
Career site
50%
LI profiles
52%
Inbox
62%
7. Different devices serve different purposes for
different audiences
How do professionals interact with career opportunities on mobile?
Active candidates
Passive candidates
68%
Career sites
72%
Inbox
Soc/prof
58%
Inbox
60%
Career site
LI profiles
62%
74%
Soc/prof
Soc/prof networks
69%
Job sites
71%
Inbox
smartphone
82%
tablet
50%
Career site
50%
LI profiles
52%
Inbox
62%
8. How talent acquisition organizations globally
feel about mobile recruiting
NOT a top priority
49%
Don't know where to start
29%
Careers site is mobile optimized
21%
Looking to invest in tools
20%
Job postings are mobile optimized
18%
Have adequately invested
13%
0%
20%
#hiretowin | talent.linkedin.com
40%
60%
80%
100%
9. Is your mobile experience driving away
potential candidates?
“I have stopped applying if
their mobile technology isn’t
up to par. That alone tells you
something about the
company’s priorities and
whether they are savvy.”
“[Mobile apply was] all easy
except uploading my resume
and it would not take it. I had
to hand deliver one to the
business.”
“Company websites are
impossible to use from an iPad
device anytime their careers
section is in Flash. Argh!”
#hiretowin | talent.linkedin.com
11. The 3 pillars of mobile recruiting
through the candidate’s eyes
Learn
Apply
#hiretowin | talent.linkedin.com
Engage
12. Mobile recruiting strategy: build the foundation
With special thanks to the pros
Phil Hendrickson
Brett Underhill
Vildan Stidham
Manager of Global Talent
Sourcing Strategy
Starbucks Coffee Company
Director, Recruiting Programs
Prudential Financial
Divisional Vice President,
Global Talent Acquisition
Abbott Laboratories
13. 1. Understand how prospects interact with you via
mobile; benchmark vs. others
What % of your
career site traffic
is via mobile?
How does that
compare to %
overall site traffic
via mobile?
What’s the rate of
conversion to
applicant via
desktop vs.
mobile?
How
discoverable are
your jobs via
mobile search?
How shareable
are your jobs via
mobile?
What’s the
competition up
to?
BUILD THE FOUNDATION
14. 2. Start small
Partner with different parts of the business to achieve success.
Example:
McDonalds
BUILD THE FOUNDATION
15. 3. Set success metrics and KPIs
Track:
• Growth of mobile traffic to your
careers site and jobs.
“Don’t try to do it all. Know what your
business needs are and prioritize
mobile solutions per these needs.”
- Vildan Stidham, Abbott
• What % of candidates start vs.
finish a job application.
• Interaction patterns with your
mobile properties according to
device type.
• Whether you are able to follow
candidates from source to hire.
BUILD THE FOUNDATION
16. Pillar 1: Learn
Top 5 things candidates look for on your
career site
Current job openings
Culture description
Company history
Benefits
Employee profiles
0%
20%
40%
60%
80%
Optimize your careers site
•
•
•
•
Use mobile responsive design; stay away from flash
Keep it short and sweet
Make sure all your forms/links work on mobile
Include the TOP 5 things candidates want to see
#hiretowin | talent.linkedin.com
100%
18. Pillar 1: Learn
Optimize your email/ InMail messages
5 Rules of mobile clarity:
1. Keep your sentences short
2. Keep your paragraphs short
3. Spell out ‘why them’
4. Include an obvious call to action
5. Make every word on the screen count!
#hiretowin | talent.linkedin.com
19. Pillar 2: Apply
Top reason why professionals have not applied to a job via mobile devices
All respondents (passive and active)
No resume stored
40
Haven't been looking
37
Customize resume
30
Needed more time
18
No interesting job
16
No mobile apply option
15
Tried but took too long
13
Over 50% of active candidates surveyed haven’t applied
Tried but too complex
10
because they don’t have a resume stored
Went via my network
6
0%
20%
#hiretowin | talent.linkedin.com
40%
60%
80%
100%
20. Pillar 2: Apply
Optimize your mobile apply process
•
•
If possible, eliminate the requirement for resume and
cover letter uploads
Allow candidates to submit a complete LinkedIn
profile in lieu
#hiretowin | talent.linkedin.com
21. Pillar 3: Engage
1. Communicate with candidates immediately, even on the go
2. Communicate with hiring managers
3. Provide an innovative on-site experience
Send SMS messages
with traffic alerts the
morning of the interview
Provide on-site interviewees with an
iPad full of employer branding videos,
interviewers’ LinkedIn profiles etc.
#hiretowin | talent.linkedin.com
22. Pillar 3: Engage
Understand when your candidates are looking at you
36% of smartphone
users research career
opportunities during
their commute.
51% do so on their
lunch or coffee break.
80% of tablet users
research career
opportunities at home
after work
#hiretowin | talent.linkedin.com
23. Pillar 3: Engage
Understand when your candidates are looking at you
36% of smartphone
users research career
opportunities during
their commute.
51% do so on their
lunch or coffee break.
80% of tablet users
research career
opportunities at home
after work
Think about WHEN you’re publishing great career content
#hiretowin | line of sight!
Be in their talent.linkedin.com
24. Example: Targeted Status Updates on LinkedIn
71%
of company followers on LinkedIn are
interested in career opportunities at
companies they follow.
#hiretowin | @hireonlinkedin
25. LinkedIn & mobile: the facts
90 LinkedIn
profiles
viewed every
second via
mobile device
38% of LinkedIn’s
monthly visitors now
via mobile apps
30% of LinkedIn’s monthly
unique job viewers on
mobile devices
#hiretowin | talent.linkedin.com
26. The mobile candidate experience on LinkedIn
Many key elements of the LinkedIn experience are already optimized for mobile
Recruiter Mobile
Job Posts
InMail
Messages
ENGAGE
Mobile
Work With
Us Ads
APPLY
LEARN
Sponsored Jobs
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27. The ultimate goal: one device-agnostic
candidate journey
“ The common mistake is to see mobile recruitment as a one-time
investment. Our biggest success is the fact that we made mobile
recruitment part of our organic growth.” – Vildan Stidham, Abbott
#hiretowin | talent.linkedin.com
28. For more details, download our new free
Mobile Recruiting E-book
http://lnkd.in/mobile-recruiting
#hiretowin | talent.linkedin.com