Winning Talent on Mobile with LinkedIn
Sachit Kamat
Senior Product Manager
Vaibhav Goel
Associate Product Manager

Placeholder: Funny Graphic

Every day we are moving closer to
having almost as many mobile cellular
subscriptions as people on earth.”
– Brahima Sanou, The United Nations

Mobile Jobs Engagement is Exploding
% Job Views from Mobile Devices
60%
35%
30%
50%
25%
40%
20%
30%
15%
20%
10%
10%
5%
0%
Oct '10
Oct '10
Oct '11 '11 Oct '12 Oct '12 '13
Oct
Oct
Oct '13
Oct '14*

Most employers are not prepared
%
20
%
<1
Of employers offer a
mobile optimized career
site for job seekers
of these employers allow
seekers to submit a mobile
optimized job application

Who is engaging with Mobile Jobs?
%
82
Of mobile job viewers
are passive candidates not
actively looking for a job
%
59
of these candidates don’t
search for jobs using a
desktop computer

I have stopped applying if their
technology isn’t up to par.
That alone tells you something about
the company’s priorities”
– Millennial Job Seeker

Typical Mobile Experience

Three Steps to Success with Mobile Jobs
3
2
1
Empower
your team
Re-think how candidates
respond
Optimizing Candidate Touch Points for Mobile

Optimizing Candidate Touch Points
1
Mobile Optimize your Career Site
2
Less is More: Use Concise Job Descriptions
3
Mobile Optimize Email Communication

Mobile Optimize Email
•
•
•
•
Short Sentences
Short Paragraphs
Eye catching subjects
Make every word count

%
45
Of emails LinkedIn sends
out are opened on a
mobile device

Re-think how candidates respond
1
Reduce data fields for mobile applications
2
Automate with tools that pre-fill candidate data
3
Allow candidates to “Raise their hand”

%
<1
Of your competition for talent
currently supports a mobile
application workflow

Empower your team
1
Transform your recruiting culture
2
Re-train your team on mobile best practices
3
Lobby your org and partners to support the cause

Text Messages: Engage your candidates

Day of Interview

How LinkedIn Can Help

Three Steps to Success with Mobile Jobs
Empower
your team
Re-think how candidates
respond
Optimize Candidate Touch Points for Mobile

With LinkedIn, your brand comes mobile optimized

…where candidates can discover your open jobs

10m
Company page views / month

We have mobile optimized your jobs..

.. added them to the homepage feed

25m
mobile job views / month
30%
of total

Jobs also appear on your
employee profiles

200m
mobile profile views / month

Jobs are now searchable on your phone

5m
Mobile job searches / month

Three Steps to Success with Mobile Jobs
Empower
your team
Re-think how candidates
respond
Optimize Candidate Touch Points for Mobile

Candidates can apply to your jobs in 3 simple steps

1. Attach their LinkedIn profile

2. Confirm their contact information

3. Submit!

400k
Job applications / month

Three Steps to Success with Mobile Jobs
Empower
your team
Re-think how candidates
respond
Optimize Candidate Touch Points for Mobile

Join us for the keynote tomorrow!

How much does it cost?

Thank you!