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LinkedIn: GSP East Keynote

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These are the slides presented by Adam Nash, Sr. Director of Product at LinkedIn, at the Keynote for the Graphing Social Patterns East 2008 conference, June 9-11, 2008 in Washington, D.C.

BusinessTechnologie
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LinkedIn: The Business Social Network Adam Nash, Sr. Director of Product
LinkedIn: Who We Are ,[object Object],[object Object],[object Object]
LinkedIn: What Sets Us Apart ,[object Object],[object Object],[object Object]
LinkedIn: Acceleration
LinkedIn: The New in fluencers ,[object Object],Source: @plan Winter 2007/2008 This is why our CPMs tend to be more comparable to these media outlets, as opposed to those of other social networking sites. 27% 34% 30% 36% %Comp Co Size <500 50% 39.9% $96,665 46.7 Forbes.com 50% 37.5% $96,414 47.3 BusinessWeek.com 44% 38.4% $101,039 47.4 WSJ.com 29% 46.5% $109,762 41 LinkedIn % Comp That Read Business Magazine Last 30 Days % Comp Business Decision Makers Average HHI Average Age Property
Businesses Are On LinkedIn ,[object Object],[object Object],[object Object],[object Object]
Why Advertise On LinkedIn? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advertising: Buy Audiences, Not Placements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advertising: Profile-based Targeting ,[object Object],[object Object],[object Object],[object Object],Geography Seniority Profession Industry Company Size
Platform: Our Philosophy ,[object Object],[object Object],[object Object],[object Object]
Platform: OpenSocial Details ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Platform: What is Provided ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Platform: Application Partners ,[object Object],[object Object],[object Object],[object Object]
Thanks! www.linkedin.com/in/adamnash

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