Key Note Jochen Kleinknecht - Unlock your Power of Data with LinkedIn
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Key Note Jochen Kleinknecht - Unlock your Power of Data with LinkedIn
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Jochen Kleinknecht presented this Key-Note at the Social Recruiting Days 2016 in Berlin, Sept 13.
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Key Note Jochen Kleinknecht - Unlock your Power of Data with LinkedIn
- 1. L E V E R A G E Y O U R C O L L E C T I V E N E T W O R K The power of data – latest developments and practical implications
- 2. Connect the world’s professionals to make them more productive and successful Our Mission
- 3. Leverage the power of THE NETWORK 450M 100M 32M LinkedIn members unique visitors every month new connections made daily
- 5. Create economic opportunity for every member of the global workforce Our Vision
- 6. Members Companies Jobs Skills Schools Knowledge THE ECONOMIC GRAPH
- 7. Members Companies Jobs Skills Schools Knowledge THE ECONOMIC GRAPH 450M 8M 7M 9B 28k 10M Endorsements Weekly shares
- 8. Stay connected and informed Advance their career Work smarter E M P O W E R I N G O U R M E M B E R S & C U S T O M E R S
- 9. Values Members first Relationships matter Be open, honest, and constructive Demand excellence Take intelligent risks Act like an owner
- 10. Percent of graduates from top universities* entering finance and tech, 2000-2014 10 FOR EDUCATORS: where are alumni finding work? *Based on US News Report: Caltech, Columbia, Duke, Harvard, MIT, Princeton, Stanford, University of Chicago, University of Pennsylvania, Yale Finance Technology
- 11. Paris Computer Science London Trading and Investment Milan Fashion Madrid Telecommunications Technology Barcelona Foreign Language Translation Amsterdam Aviation Copenhagen Pharmaceuticals Oslo Geology Frankfurt Life Sciences Science Technology Business FOR GOVERNMENTS: how can we compete globally? Most uniquely defining skill categories found in major European cities
- 12. Unlock a powerful corporate asset
- 13. Unlock a powerful corporate asset The collective network of your employees is more powerful than you can imagine
- 14. The collective network of your employees is more powerful than you can imagine 5,876 employees 888,667 1st degree connections 12,299,151 2nd degree connections A leading German FMCG company
- 15. Leverage the power of CONTENT 62% of readers are in the upper ranks of their industries 1.5M daily shares 4,200+ Lynda courses
- 16. A DAY IN THE LIFE Infographic Employee advocacy Talent acquisition Lead referrals
- 17. Utilizing social and professional networks Employer Branding Finding better ways to source passive candidates Employee referral programs • What do you consider to be the three most essential and long-lasting trends in recruiting for professional roles? • Source: LinkedIn Talent Solutions Global Recruiting Trends 2016 (NAMER) Most essential and Long-lasting Recruiting trends*
- 18. …and on a macro-level It’s taking longer to recruit the right talent +4 Days longer to hire talent3 There’s high demand 14 Year high for job openings in the U.S.1 And low supply of key talent 80% of companies see a skills shortage2 1 Bureau of Labour Statistics, June 2016 2 Aberdeen, 2015 3LinkedIn Talent Trends, 2016
- 19. Are open to your job opportunities Obstacle?: Candidates’ don’t know enough about your company or jobs The #1 way people first discover and successfully land a new jobReferrals 90% #1 #1 thing candidates want to know about a company to decide whether to workCulture …and our members tell us
- 20. Almost everyone is open to hear about your opportunities Whether or not someone is an active or passive candidate, they want to know about your open jobs. 90% of global professionals are interested in hearing about new job opportunities 2016 Global Talent Trends: Based on data from 33,000 professionals across 39 countries
- 21. What candidates want to know most about your company Perks and benefits 54%66% #1: Culture and values 50% Mission and vision 2016 Global Talent Trends: Based on data from 33,000 professionals across 39 countries
- 22. Biggest roadblocks candidates face when changing jobs Not knowing what it's really like to work at the company Not understanding what's expected of the role Not hearing back after applying to a company Difficulty negotiating salary, title, role, etc. Unclear communication during the recruiting process 1 2 3 4 5 Fit People Culture 2016 Global Talent Trends: Based on data from 33,000 professionals across 39 countries
- 23. Leverage the power of insights Audience insights Strategic insights Custom INSIGHTS
- 24. Big Data Skills TALENT INTELLIGENCE: Helping you efficiently find candidates
- 25. TALENT INTELLIGENCE: Assessing talent flow Example: Unicorn companies in U.S. (start-ups with valuation >$1B)
- 26. Peek into the future: RECRUITING IN 2020 Which trends will shape the recruiting industry in the next 5-10 years* 37% 35% 34% 33% 29% 28% 25% 22% 12% 11% Using websites/communities to recruit more diverse candidates Soft skills assessments that predict job success Innovative screening and interviewing tools (e.g. automated screening, software which analyzes tone of voice) A company's mission becoming a more important differentiator to attract the best talent Using "big data" for recruiting Candidate relationship management (CRM) tools for recruiting Automated sourcing tools Using in-house marketing to advertise our employer brand Using an employment branding agency to advertise our employer brand Facebook recruiting • LinkedIn Global Recruiting Trends (2017)
- 27. The collective network of your employees is more powerful than you can imagine
- 28. ©2016 LinkedIn Corporation. All Rights Reserved.
Notes de l'éditeur
- LEVERAGE YOUR COLLECTIVE NETWORK We’re just at the beginning stages of stitching together how we can help you BOTH unlock the power of your employees’ networks AND help you accomplish your strategic objectives
- LEVERAGE THE POWER OF THE NETWORK With over 450MM members globally, LinkedIn is the destination to find the world’s professionals
- We’re the most effective platform for building relationships with the world’s professionals And with that global reach comes activity and engagement at massive scale
- LI EMPOWERS OUR MEMBERS AND CUSTOMERS Our members come to LinkedIn to stay connected, stay informed and advance their careers. And it’s this engagement and activity that in turn allows us to provide value to companies like you – helping you identify the right people to target, whether you are looking to hire, market, sell or engage them – all in service of helping you to work smarter.
- Same holds for our values, and they are absolutely essential to what makes us unique as a company. First and foremost is always that our members come first in everything we do
- We can look at graduation and industry entry rates over time by comparing the date a degree was earned to the first full-time job immediately held after graduation. This data in aggregate can allow us to spot trends and make regional comparisons. If students aren’t entering a certain field, why is that so? Why continue to teach skills if they aren’t employable? After the Dotcom bubble burst, interest in tech plummeted. But that interest is starting to pick up again. A similar story can be told for finance after the market crash of 2008.
- Every city is going to have a common set of talents, but we can use skills data to assign a particular flavor to a given city, that is a set of skills that are more likely to be found in the city vs. a regional average. We looked at 9 cities in Europe and found the skill categories that most likely to set it apart from other cities in the EU. We will be able to monitor changes in the skill compositions across the globe, and use that data to help governments make better decisions on issues like immigration and education policy. Lets take a closer look at Milan…
- UNLOCK A POWERFUL CORPORATE ASSET So, let’s start with some news you may not have realized. There is a powerful asset that we all have at our disposal - our employees and their network of connections. In other words, the collective network of your employees. It’s likely that it’s an underutilized asset in your organization – simply because it’s a relatively new phenomenon. Only in the last 10 years have we begun to see mass consumer adoption of mobile devices and social sharing. And only in the last 10 years have we begun to see individuals leverage the power of social media for professional purposes. Now imagine harnessing the power of your employees to benefit your entire organization.
- THE COLLECTIVE NETWORK OF YOUR EMPLOYEES Because this collective network is more powerful that you can imagine. Your employees represent a massive opportunity as on average, their combined connections are 10x larger than the number of your company followers. And whenever one of your employees shares a piece of content on a platform like LinkedIn, those social gestures accrue benefits to your company – resulting in all kinds of activity like: increases in company views, job views, profile views, and new connections. This strengthens your organization’s talent, marketing and sales efforts – some of the largest sources of growth for your enterprise.
- EXAMPLE (illustrative only) Employees, 1st and 2nd degree connections
- LEVERAGE THE POWER OF CONTENT And these members are increasingly engaging with content on the platform (via articles, long form posts, professional development courses, etc.).
- <WORKING DRAFT> I love the key takeaway in your narrative that the holistic value of LinkedIn is much greater than the sum of the individual parts. From what I recall, the current deck hits on each of the unique value drivers (e.g. branding, talent, etc.) at a very high level. I think your key takeaway will land better with your target audience (i.e. c-suite, including some who will only have a cursory understanding of LI) if its shared through a day-in-the-life style story. See below for a very crude example of what this could look like: Your marketing team creates a powerful infographic, which gets shared to the right audience through precise targeting and by galvanizing your employee base to share with their networks. A top engineer at another company clicks on the infograhic, and clicks through more of your company's content until she sees a targeted job posting for an open role. She applies and get the job. This new employee not only fills a critical need, but brings some high-value relationships into the organization. One of your sales reps is able to identify that the new hire is connected to a CIO at a company he is targeting and gets an introduction, ultimately resulting in a new deal. By having the right talent on the account team, this new client turns into an referral source resulting in two additional new clients (who were especially receptive to the referrals because they had been exposed to your content).
- LEVERAGE THE POWER OF INSIGHTS All of this engagement and activity on the platform enables us to provide you with insights about the audiences you’re seeking so you can be more targeted and more efficient in allocating your resources whether you are looking to hire, market, sell or engage your employees.
- THE COLLECTIVE NETWORK OF YOUR EMPLOYEES Because this collective network is more powerful that you can imagine. Your employees represent a massive opportunity as on average, their combined connections are 10x larger than the number of your company followers. And whenever one of your employees shares a piece of content on a platform like LinkedIn, those social gestures accrue benefits to your company – resulting in all kinds of activity like: increases in company views, job views, profile views, and new connections. This strengthens your organization’s talent, marketing and sales efforts – some of the largest sources of growth for your enterprise.