The 6 Most Important Lessons of Ad Week Europe. and how you can put that thinking into practice on LinkedIn.
The major marketing festivals are always filled with big ideas. There are the lightning rod issues that every speaker and delegate wants to talk about, the big themes that seem to spring from so many sources simultaneously, the new strategies that become buzzwords overnight.
The challenge that every marketer walks away with is what on earth to actually do with all this new thinking once the dust settles. Can you turn it into a game-plan that will deliver benefits to your brand and the bottom line?
We decided to take a closer look at the most high-profile new ideas to come out of one of the biggest marketing events of the year: last month’s Ad Week Europe. Once the dust had settled, what could marketers like us actually do to apply these lessons to their strategy? How should they change their tactics? And how could LinkedIn help?