1.
People are more likely to watch with
the sound on when on a desktop/laptop
Of the same audience surveyed, surprisingly
31% said they would prefer to see text content over
video content on corporate/brand blog
If a video has subtitles would it
affect your decision to watch?
Mobile Device
VS
Mobile -
Watch video with sound on
37%
Desktop/Laptop -
Watch video with sound on
56%
I do not watch videos
online on this device9%
I do not have
a preference5%
With the
sound on 37%
With the
sound off 21%
A mix of sound on
and sound off29%
Desktop/laptop
I do not watch videos
online on this device
would not affect
the decision to
watch this video
6%
48%
I do not have
a preference5%
With the
sound on 56%
With the
sound off11%
A mix of sound on
and sound off22%
more likely to
watch this video
41%
less likely to
watch this video
11%
Video
(i.e. short
video clips)
24%
Text
(i.e. text articles
or posts)
31%
No preference
23%